International Marketing online mcq for QuizRankers competition
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Q: According to Adam Smith's Theory of absolute advantage, a country should. . a
commodity that can be produced at a lower cost than can other nations.
1. export
2. import
3. both export and import
4. neither export nor import
Correct Answer 1
International Marketing
Q: The evidence that the United States exports constitutes of labor-intensive goods and
imports comprises of capital-intensive goods is known as
1. principle of absolute advantage
2. principle of relative advantage
3. Leontief Paradox
4. factor endowment
Correct Answer 2
International Marketing
Q: This export strategy involves selling a product from a home base, usually without any
product modification.
1. exporting
2. licensing
3. joint venture
4. manufacturing
Correct Answer 1
International Marketing
Q: This entry strategy involves granting permits to a foreign company to use industry
property, technical knowhow, or engineering design in a foreign market.
1. exporting
2. licensing
3. joint venture
4. manufacturing
Correct Answer 2
International Marketing
Q: ICICI and Prudential joined together to market Insurance products in India. This strategy
is
1. exporting
2. licensing
3. joint venture
4. assembly operations
Correct Answer 3
International Marketing
Q: Indian firms were asked to build the biggest oil refinery in the world in Egypt and to train
local personnel. This is known as
1. licensing
2. manufacturing
3. joint venture
4. turnkey
Correct Answer 4
International Marketing
Q: Which of the following product is most likely to require adaptation for overseas markets.
1. musical recordings
2. films
3. automobiles
4. watches
Correct Answer 3
International Marketing
Q: Which of the following cannot be used as a trademark?
1. a word
2. a name
3. a symbol
4. a device
Correct Answer 5
International Marketing
Q: Which marketing component is most likely to be standardized.
1. brand
2. advertising
3. price
4. distribution
Correct Answer 1
International Marketing
Q: The promotion mix does not include
1. advertising
2. personal selling
3. pricing
4. publicity
Correct Answer 2
International Marketing
Q: This term of payment is the one most desired by importers.
1. bill of exchange
2. letter of credit
3. open account
4. cash in advance
Correct Answer 2