Student Identification
Names of Team
Members
Date
Program
Activity 9 – Examples of Ethical Companies
SHREYA NAITHANI, SAMRIDHI ANAND
25 OCTOBER 2018
BBA DIGITAL MARKETING
1. Investigate and report on 5 companies known for adhering to ethical and socially responsible guidelines.
Company 1
Company name
BMW(Bayerische motoren Werke)
Business Activity
Auto mobile and motorcycle manufacturers, engines
Year Founded
7 March 1916(102 years ago)
Location of Operations
Worldwide(Munich, Germany)
Example of ethical
commitment of the
company
TAKING RESPONSIBILTY FOR SOCIETY AND THE ENVIRONMENT,
INSPIRING THE NEXT GENERATION OF ENGINEERS.
EXPERIENCING MOBILITY AND SUSTAINABILTY
1
Company 2
Company name
LEVI STRAUSS & CO.
Business Activity
Clothing manufacturer(Levi’s, Dockers, Denizen, Signature by Levi Strauss & Co.)
Year Founded
May 1,1853; 165 years ago(as David Stren & Lewis Strauss)
Location of Operations
Worldwide(San Francisco, California, U.S.)
Example of ethical
commitment of the
company
LEADING THE WAY WITH OUR ETHICAL BUSINESS STANDARDS AND PRACTICES.
HONESTY, RESPEVT FOR OTHERS, INTEGRITY
2
Company 3
Company name
STARBUCKS
Business Activity
American coffee company and coffeehouse chain.
Year Founded
March 31, 1971;(47 years ago)
Location of Operations
Worldwide(Seattle, Washington, U.S.)
Number of locations-28218
STARBUCKS BELIEVES THAT CONDUCTING BUSINESS ETHICALLY AND STRIVING TO DO THE RIGHT THINGS ARE VITAL
TO THEIR SUCCESS
Example of ethical
commitment of the
company
3
Company 4
Company name
SURVEYMONKEY
Business Activity
Online survey and development cloud-based software as a service company.
Year Founded
1999
Location of Operations
Dansk, Deutsch, Espanol, Francias, Italiano, Netherlands, Norsk, Portugues, Suomi, Svenska, Turkey
Example of ethical
commitment of the
company
CORPORATE SOCIAL RESPONSIBILTY STRETCHES FAR BEYONG JUST ENGAGEMENT. THEY FOCUS ON BETTERING
SOCIETY AS A WHOLE, THUS GIVING THE COMPANY A GOOD REPUTATION.
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Company 5
Company name
Ben & Jerry’s Homemade Holdings Inc.
Business Activity
Food processing, manufacturers ice cream, frozen yogurt, and sorbet.
Year Founded
May 5, 1978; 40 years ago.
Location of Operations
Operated globally as a fully owned subsidiary of Unileve.
Example of ethical
commitment of the
company
To make, distribute, and sell the finest quality all natural ice cream and euphoric concoctions with a continued
commitment to incorporation wholesome, natural ingredients and promoting business practices that respect the
earth and the environment.
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Conclusion Indicate the factor or factors (personal, change, mission) that account for the substantial difference between the ethical companies
described here and those characterized by poor ethical conduct, as reported in Activity 15. Point out to what the latter companies need to do in
order to be recognized for their ethical business.
In today’s world a business organization should follow and ethical conduct. It is the duty od a business organization that it should be socially and
environmentally responsible. The survey conducted above highlights the companies following an ethical behavior. These companies contribute a
lot towards society and are moving towards success paths. On the other hand companies not following ethical conduct suffer heavy losses and led
to closure of their operations.
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