Abstract Roads have become an integral part of everyone’s lives. We are all road users in one way or another. Roads are the most used means of transportation in India. On one hand, roads and transportation systems have increased the last mile connectivity of the country which has contributed to its economic growth, but on the other hand, there is a growing concern regarding the road safety issues faced by the country. The objective of the study is to identify the accidentprone locations, and lack of any safety features along the selected road stretch of Sardar Patel ring road (SPRR) which is currently in the operation & maintenance phase. The study also aims to understand the cause of road accidents on a highway from the experience of road safety professionals. The road users of SPRR are also involved in the study to understand their problems with different aspects of the selected road. The data collection involved physical survey of the S.P. ring road, the accident data of fatal accidents occurred, a questionnaire survey to understand the perspective of consultants and contractors to identify the leading causes of safety issues in the operation and maintenance phase of the project and a questionnaire survey to understand the problems of the road users. The collected data was qualitative in nature and the method of relative importance index (RII) was used to analyze the data obtained from both the surveys. Based on the analysis of the road safety audit and the surveys, suggestions were provided to improve the road safety on the selected road stretch.