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Persuasive Devices

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Persuasive
Devices
English
8 English
Learning Goal
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Learn about and understand
persuasive devices used in
writing and speaking
Understand High Modality
Language
Success Criteria
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Fill in the worksheets
about some of the
persuasive devices
When you see the pen
icon, this is an indication
for you to take notes
Engage in the group
activity to understand High
Modality Language
Persuasive Writing
• Persuasive texts need to make a point, or
persuade the reader to agree with a particular
point of view.
• The introduction needs to be clear and summarise
the main message e.g. dogs are better than cats.
• The writer may use a title that is bold, inspiring
or controversial, e.g. if you think cats are better
than dogs, you’re wrong!
• They need to engage the reader and their
emotions so that they keep reading, e.g. if you’re
a dog owner then you know that your dog thinks
you are the greatest person in the world! They
love you unconditionally and will always be your
best mate!
Persuasive
Writing
Please download the worksheet from
DayMap and fill it in as we watch
the video.
Worksheet answers
Persuasive writing is writing that aims to:
Convince the reader of an idea or an opinion, to take action.
To be persuasive we must make careful word choices.
Persuasive Language Devices
Emotive Language
Words designed to evoke emotions.
Make people feel a certain way.
Modal Verbs (High Modality Language)
How likely something is to happen.
Low modality words: may, might, could, can
High modality words: will, must, ought to, would
Involving the Reader (Inclusive and Exclusive Language)
Talk to the reader
Use personal pronouns like you, your, we, our, together
Rhetorical Questions
Aren’t supposed to be answered
Illustrate a point
Make the reader think
Persuasive
Writing cont.
Continue filling in the worksheet for
the second video.
Worksheet answers
Using Evidence (Statistics and Figures)
Facts, figures, quotes from an expert
Repetition (Triples)
Repeating key words, phrases or ideas
Adjectives and Adverbs
Writers can influence how a reader feels
Success Criteria:
Fill in the worksheet
about some of the
persuasive devices
Involving the Reader (Inclusive and Exclusive Language)
Talk to the reader
Use personal pronouns like you, your, we, our, together
Alliteration (and Assonance)
Words beginning with the same sound are placed together
Persuasive Techniques
and Examples
You will need to write the defintions
in your OneNote
Success Criteria:
When you see the pen
icon, this is an indication
for you to take notes
Adjectives
Describing words that can
add emphasis to a
statement
So many people today
believe the ridiculous
notion that you don’t have
to exercise
Appeals
An appeal involves calling
upon a particular principle
or quality (e.g. desire,
fear, pride)
As an Australian, I
believe everyone should
have a fair go.
Alliteration
and Assonance
Alliteration involves the
repetition of beginning
consonant sounds and
assonance is the repetition
of vowel sounds. They add
emphasis to words or
important points to make it
more memorable
Alliteration: The promise of
political power is
superseding common sense.
Assonance: the rumbling
thunder of the seas.
Attacks
Directly attacking or
insulting views which
oppose your own can
weaken them and make
them seem less than
yours.
Anyone who thinks that
TV is a good substitute
for books should try
wearing a blindfold. It’s
basically the same idea.
Flattery
Compliment your audience
A person of your
intelligence deserves much
better than this.
Opinion
A personal viewpoint
often presented as if
fact.
In my view, this is the
best thing to have ever
happened.
Hyperbole
Exaggerated language used
for effect,
It is simply out of this
world – stunning!
Personal
Pronouns
‘I’, ‘you’ and ‘we’.
You are the key to this
entire idea succeeding –
we will be with you all
the way. I can’t thank
you enough!
Imperative
Command
Instructional language.
Get on board and join us!
Triples
Three points to support
an argument
Safer streets means
comfort, reassurance and
peace of mind for you,
your family and your
friends.
Emotive
Language
Vocabulary to make the
reader feel a particular
emotion.
There are thousands of
animals at the mercy of
our selfishness and
disregard for kindness.
Statistics
and Figures
Factual data used in a
persuasive way.
80% of people agreed
that this would change
their community for the
better.
Humour
Humour can be used to
make the author seem
more likeable or to keep
the reader entertained.
Most health bloggers want
to perfect their articles,
but we all know most of
their time is spent
perfecting their Instagram
accounts.
Inclusive and
Exclusive Language
By using inclusive
language, the reader is
positioned alongside the
writer. The sense of
‘other’ is created by
exclusive language.
I think we all know
what’s going on here.
They just don’t want to
admit it.
High Modality
Language
Higher modality words
convey certainty and
higher degrees of
obligation.
e.g. must, always,
unquestionably, certainly,
compulsory, evident,
integral, extremely,
important, undeniably,
clearly, obviously,
definitely, absolutely, vital,
convinced.
Rhetorical
Question
A question which implies
its own answer.
Who doesn’t want
success?
After all, isn’t it nice to
know your kids are safe?
High Modality Language
Success Criteria:
Fill in the worksheet
about some of the
persuasive devices
Possibilty
Direction
Prediction
While you watch
Can it happen in the real
world? e.g. will it rain
tomorrow?
Can, could, may, might
Focusses on the future – a call
to action. e.g. will, would, shall,
be going to
Languaged used when someone
has to do something e.g. must,
should, need to, ought to,
supposed to
Write down the different words
to use for each section
Certain
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Will
Unquestionable
Sure
Definite
Beyond question
Not in question
Not in doubt
Beyond doubt
Unequivocal
Undeniable
Irrefutable
Indisputable
Incontestable
Unmistakable
Conclusive
Guaranteed
Certain
Possibility
Impossible
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Will not
Not possible
Beyond the bound of
possibility
Out of the question
Not worth considering
Unfeasible
impractical
Impracticable
Non-viable
Unworkable
Unthinkable
Unimaginable
Inconceivable
Illogical
Irrational
Positive
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Ought to
Must
Have to
Have got to
Need to
Be obliged to
Required to
Be under an
obligation to
Direction
Negative
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Ought NOT to
Must NOT
Have NOT to
Have NOT got
to
Need NOT to
Be obliged NOT
to
Required NOT to
Be under NO
obligation to
Prediction
Positive
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Will
Would
Shall
Be going to
Negative
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Will NOT
Would NOT
Shall NOT
NOT be going to
Activity – 5 mins
In groups of 2-3, mix and match
which words are:
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High Modality (high level of
obligation – you DEFINITELY
HAVE to do this)
Medium Modality (medium level
of obligation – you SHOULD
REALLY do this)
Low Modality (low level of
obligation – you should MAYBE
PROBABLY do this)
Success Criteria:
Engage in the group
activity to understand
High Modality Language
High Modality
Words
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Certainly
Never
Must
Clearly
Definitely
Absolutely
Always
Have to
Medium
Modality Words
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Might
Could
May
Possibly
Sometimes
Apparently
Probably
Unlikely
Low Modality
Words
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Occasionally
Possibly
Perhaps
Could
Couldn’t
Might
Might not
Not sure
Exit
Ticket &
homework
Write a TEEL paragraph using
as many persuasive devices
answering the question:
Why is it important to
be a good friend?
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