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bmc key resources & value propoition

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Value proposition
An excellent value proposition is a statement that clearly depicts what a brand has to offer potential
customers.

Design
Sprinkle and splash offers a range of chocolates, including chocolate smash hearts in various
design, in which customers can choose the colour of smash heart chocolate, how many colours
customer wants, which sprinkles the customers wants to put, which splashing customer wants
and how many wordings the customer want to put on smash heart.

Customization
Our product are also one of a kind customization since we offer a service that allows us to
follow a customer’s design request, commonly known as customization services. We make
our customer’s chocolates just how they want them. This personalised service is typically
requested for a special occasions such as birthday, anniversary, valentine day, bridesmaid
propose, baby gender reveal and more. We also custom our own packaging to send to the
customer which we put a lot of stickers on box that have our brand name and we ribbon the
box. Lastly we provide the thank you card which provide our business details.

Delicious
Our chocolates is delicious because we only use high quality of ingredients to make sure our
chocolates taste premium. That is why our chocolates is suitable for such as birthday party or
any occasions. It is also suitable for kids, teenagers and adults.

Fast delivery
Our priority is on our customer satisfaction, so we will always deliver the chocolates to the
customer on time or as quickly as possible to ensure that our customers are not disappointed
with our delivery services. As a result, our customers does not have to be worried because we
will always sprinkling your day.

High quality
With the use of high-quality and premium ingredients, or product will emerge as a brand
positioning in the minds of our customer. We only uses high quality ingredients to produce a
good product and good result to make sure our customers meet with their satisfaction and
won’t disappointed.

Unique
Last but not least, our smash heart chocolates are also unique, this is because where they
need to smash the chocolates first using the wooden hammer that we have provide to see
what’s inside of chocolates. We can put many things inside of chocolate such as jewellery,
money, notes, pictures, candy, phone and many more.
Key resources

Human resources (worker/ raw material)
As a raw materials we need the white chocolates bar or coins to produce our chocolates
product. White chocolates is our important ingredient since our products is mostly use the
white chocolates. We always have a stocks of white chocolates to avoid of wasting time to go
to the bakery many times. So whenever customer wants the chocolate immediately on the
same day, we can accepts customer’s last minute order. Furthermore, we have helpers to help
us with preparing the products, pack an order, and to deliver them to the customer.

Physical resources ( transportation/space)
We have some space in our own kitchen to store all of our things such as moulds, sprinkles,
food colourings, thank you card, notes, ribbons, boxes, and wooden hammer. The space is
also to produce our chocolates, to prepare the chocolates, and to pack a customer order.
Moreover, we have our own transportation to delivery to the customers so we can deliver to
the customer anytime or as quickly as we can to the customer.
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