Running head: DR. DRE ENTREPRENEURSHIP Dr. Dre the entrepreneur Name Institutional Affiliation Professor’s Name Course Date 1 DR. DRE ENTREPRENEURSHIP 2 Dr. Dre the Entrepreneur I. Introduction Dr. Dre, better known by his stage name Andre Young, is a well-known figure in the music industry. He has always been a part of musical performers such as Snoop Dogg and Eminem, among others. Beats by Dr. Dre has grown to be a well-known audio technology company that has become synonymous with high-quality audio reproduction. The beatsbydre.com website allows customers to buy headphones, earbuds, and speakers all in one location. Next up for the music entrepreneur is indeed the Beats by Dr. Dre Tablet, which was released early last year. A portable Bluetooth speaker, that gives clients with an additional excellent option to enjoy their favorite music on the go. a. Creating Entrepreneurial Climates Beats headphones are the leading company in both of these categories. In fact, Beats is recognized with radically revolutionizing the earpiece and headphone business when it begun to incorporate features like as significantly better bass, acoustics, and attractive looks (Grand, 2016). Another technique to split this market is through technology. Wireless technology is predicted to increase significantly during the next eight years. Because of developments in portable devices, as well as Wireless and Wi-Fi, wireless headphones are becoming increasingly DR. DRE ENTREPRENEURSHIP 3 popular as a method to enjoy music on portable devices (Grand, 2016). Finally, I think Purpose is important for our sector. People use headphones for several purposes. Various aspects might be researched to locate new markets. At the present, it looks that Beats' success is based on the way products look and the reputation they provide. Teenagers are generally the first to adopt new technologies or fashion trends. Beats headphones are by far the most popular among teenagers. This popularity originates from the emblem, but also from celebrities spotted using Beats headphones. Beats may be spotted on the heads of celebrities ranging from musicians to athletics. b. Innovation Journey Fostering an entrepreneurial mindset to have a greater chance of success. The correct entrepreneurial environment, according to Silves-trini (2016), can build leadership in collaboration with a society of motivated individuals for entrepreneurship and innovation. Dr. Dre education is strategic if one wants to be effective in providing entrepreneurial knowledge to today society. However, prior accomplishments did not ensure future market success. Finally, the greatest method for innovation to assist learn in achieving such achievement is to provide them with more relevant knowledge and to keep current on dynamic technology. When entrepreneur put the original ideas into the marketplace, they may turn to success entrepreneur like as Dr. Dre for a way to thriving innovation. c. Marketing Expert Instead of the current market's black, silver, or white headphones, they created attractive colored headphones (Blue, V., 2017). Their stunning style is a major selling point. First, headphones were both a fashion accessory and an audio device. They also have a great celebrity marketing approach. Dr. Dre benefits since he was a famous hiphopper. “Beats by Dre” are now DR. DRE ENTREPRENEURSHIP 4 simply “Beatsbydre”. After releasing the authentic headphones in 2008, they gave them to other artist such as Justin Bieber (Mothersbaugh & Hawkins) Their selling strategy has damaged the NFL. Bose was the one be official audiophile " according the NFL sponsorship arrangement. Many NFL players wore Beats on TV and Instagram. Players using Beats had to be removed off the NFL's roster (Naraine et al., 2015). Most athletes, such as Colin Kaepernick, continued to use Beatsbydre had to disguise the logo using tape. Business structure changes at Beats Electronics since 2006. In 2011, HTC paid $309 million for Beats' 50% share. Were they to maintain the firm, they would have survived. Then, in 2014, Apple paid $3 billion for Beats. Dr. Dre and Iovine still advise Apple. Working at Beats has always been great. Not because they are difficult to make, but because they are fashionable and a status symbol. An average Beats headphones costs about $18. (Scheisser). luxury pairs incorporate expensive to produce leather or gold. Indeed, many feel Beats may even bring “cool” back to Apple. d. Dynamicity Environments Dynamic environment also solidified Dr. Dre position as an advocate for change. The label's Beastbydre nature seems to contrast with the Bose and Sony, which has struggled to stay current in recent years. As a result of its perceived genuineness, Beastbydre has seen a rise in interest in its global event. In late 2018, Dr. Dre hip-hop and Trap performed for the brands debut talent show. It was celebrated independently with various agency included while other audio portable gadgets could not be brought to and out of stage. Beastbydre out performed them. Conclusion According to the product life cycle, "a product's or product class's sales history is of interest to us." (Mullins & Walker, 2013, p. 271) formalized by Mullin that in order to achieve their aim of being the top maker of headphone and mobile speaker systems, Beats by Dr. Dre has been DR. DRE ENTREPRENEURSHIP 5 steadily increasing their market share by acquiring market share from companies such as Samsung and Sony since its debut. A number of major brand names are contending for a share of the pie in the present industry climate. All of these well-known brands have a distinct selling proposition and a number of distinguishing characteristics, but none have distinguished themselves as Beats by Dre has. Beats by Dre's The Pill headphones have established an industry practice and are highly sought after by the general public, providing an opportunity for the company to present The Pill. References Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of antecedents to consumer–brand identification with a new brand. Journal of the Academy of Marketing Science, 41(2), 234-252. Scheisser, T. (2015). $200 Beats headphones actually cost just $18 to make. Retrieved from DR. DRE ENTREPRENEURSHIP https://www.techspot.com/news/61060-200-beats-headphones-actually-cost-18- make.html Scheisser, T. (2015). $200 Beats headphones actually cost just $18 to make. Retrieved from https://www.techspot.com/news/61060-200-beats-headphones-actually-cost-18- make.html Scheisser, T. (2015). $200 Beats headphones actually cost just $18 to make. Retrieved from https://www.techspot.com/news/61060-200-beats-headphones-actually-cost-18- make.html Mothersbaugh, D. L. & Hawkins, D. I. (2013). Consumer behavior: Building marketing strategy. New York: McGraw Hill Education. Naraine, M. L., Séguin, B., & MacIntosh, E. (2015). Ambush by Dre: A Case Study of the National Football League and the Challenges Arising from Conflicting Sponsorship Strategies. Case Studies Sport Management (2167-2458), 4(1), 147-154. https://doi.org/10.1123/cssm.2015-0018 Mothersbaugh, D. L. & Hawkins, D. I. (2013). Consumer behavior: Building marketing strategy. New York: McGraw Hill Education. Naraine, M. L., Séguin, B., & MacIntosh, E. (2015). Ambush by Dre: A Case Study of the National Football League and the Challenges Arising from Conflicting Sponsorship Strategies. Case Studies Sport Management (2167-2458), 4(1), 147-154. https://doi.org/10.1123/cssm.2015-0018 Blue, V. (2016). “Hear What You Want”: Sonic Politics, Blackness, and Racism-Canceling Headphones. Current Musicology, 99(100), 95-114 Blue, V. (2016). “Hear What You Want”: Sonic Politics, Blackness, and Racism-Canceling Headphones. Current Musicology, 99(100), 95-114. 6