Running head: DR. DRE ENTREPRENEURSHIP
Dr. Dre the entrepreneur
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DR. DRE ENTREPRENEURSHIP
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Dr. Dre the Entrepreneur
I.
Introduction
Dr. Dre, better known by his stage name Andre Young, is a well-known figure in the
music industry. He has always been a part of musical performers such as Snoop Dogg and
Eminem, among others. Beats by Dr. Dre has grown to be a well-known audio technology
company that has become synonymous with high-quality audio reproduction. The
beatsbydre.com website allows customers to buy headphones, earbuds, and speakers all in one
location. Next up for the music entrepreneur is indeed the Beats by Dr. Dre Tablet, which
was released early last year. A portable Bluetooth speaker, that gives clients with an additional
excellent option to enjoy their favorite music on the go.
a. Creating Entrepreneurial Climates
Beats headphones are the leading company in both of these categories. In fact, Beats is
recognized with radically revolutionizing the earpiece and headphone business when it begun to
incorporate features like as significantly better bass, acoustics, and attractive looks (Grand,
2016). Another technique to split this market is through technology. Wireless technology is
predicted to increase significantly during the next eight years. Because of developments in
portable devices, as well as Wireless and Wi-Fi, wireless headphones are becoming increasingly
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popular as a method to enjoy music on portable devices (Grand, 2016). Finally, I think Purpose
is important for our sector. People use headphones for several purposes. Various aspects might
be researched to locate new markets. At the present, it looks that Beats' success is based on the
way products look and the reputation they provide. Teenagers are generally the first to adopt new
technologies or fashion trends. Beats headphones are by far the most popular among teenagers.
This popularity originates from the emblem, but also from celebrities spotted using Beats
headphones. Beats may be spotted on the heads of celebrities ranging from musicians to
athletics.
b. Innovation Journey
Fostering an entrepreneurial mindset to have a greater chance of success. The correct
entrepreneurial environment, according to Silves-trini (2016), can build leadership in
collaboration with a society of motivated individuals for entrepreneurship and innovation. Dr.
Dre education is strategic if one wants to be effective in providing entrepreneurial knowledge to
today society. However, prior accomplishments did not ensure future market success. Finally, the
greatest method for innovation to assist learn in achieving such achievement is to provide them
with more relevant knowledge and to keep current on dynamic technology. When entrepreneur
put the original ideas into the marketplace, they may turn to success entrepreneur like as Dr. Dre
for a way to thriving innovation.
c. Marketing Expert
Instead of the current market's black, silver, or white headphones, they created attractive
colored headphones (Blue, V., 2017). Their stunning style is a major selling point. First,
headphones were both a fashion accessory and an audio device. They also have a great celebrity
marketing approach. Dr. Dre benefits since he was a famous hiphopper. “Beats by Dre” are now
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simply “Beatsbydre”. After releasing the authentic headphones in 2008, they gave them to other
artist such as Justin Bieber (Mothersbaugh & Hawkins) Their selling strategy has damaged the
NFL. Bose was the one be official audiophile " according the NFL sponsorship arrangement.
Many NFL players wore Beats on TV and Instagram. Players using Beats had to be removed off
the NFL's roster (Naraine et al., 2015). Most athletes, such as Colin Kaepernick, continued to use
Beatsbydre had to disguise the logo using tape. Business structure changes at Beats Electronics
since 2006. In 2011, HTC paid $309 million for Beats' 50% share. Were they to maintain the
firm, they would have survived. Then, in 2014, Apple paid $3 billion for Beats. Dr. Dre and
Iovine still advise Apple. Working at Beats has always been great. Not because they are difficult
to make, but because they are fashionable and a status symbol. An average Beats headphones
costs about $18. (Scheisser). luxury pairs incorporate expensive to produce leather or gold.
Indeed, many feel Beats may even bring “cool” back to Apple.
d. Dynamicity Environments
Dynamic environment also solidified Dr. Dre position as an advocate for change. The label's
Beastbydre nature seems to contrast with the Bose and Sony, which has struggled to stay current
in recent years. As a result of its perceived genuineness, Beastbydre has seen a rise in interest in
its global event. In late 2018, Dr. Dre hip-hop and Trap performed for the brands debut talent
show. It was celebrated independently with various agency included while other audio portable
gadgets could not be brought to and out of stage. Beastbydre out performed them.
Conclusion
According to the product life cycle, "a product's or product class's sales history is of interest to
us." (Mullins & Walker, 2013, p. 271) formalized by Mullin that in order to achieve their aim of
being the top maker of headphone and mobile speaker systems, Beats by Dr. Dre has been
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steadily increasing their market share by acquiring market share from companies such as
Samsung and Sony since its debut. A number of major brand names are contending for a share of
the pie in the present industry climate. All of these well-known brands have a distinct selling
proposition and a number of distinguishing characteristics, but none have distinguished
themselves as Beats by Dre has. Beats by Dre's The Pill headphones have established an industry
practice and are highly sought after by the general public, providing an opportunity for the
company to present The Pill.
References
Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of
antecedents to consumer–brand identification with a new brand. Journal of the Academy of
Marketing Science, 41(2), 234-252.
Scheisser, T. (2015). $200 Beats headphones actually cost just $18 to make. Retrieved from
DR. DRE ENTREPRENEURSHIP
https://www.techspot.com/news/61060-200-beats-headphones-actually-cost-18- make.html
Scheisser, T. (2015). $200 Beats headphones actually cost just $18 to make. Retrieved from
https://www.techspot.com/news/61060-200-beats-headphones-actually-cost-18- make.html
Scheisser, T. (2015). $200 Beats headphones actually cost just $18 to make. Retrieved from
https://www.techspot.com/news/61060-200-beats-headphones-actually-cost-18- make.html
Mothersbaugh, D. L. & Hawkins, D. I. (2013). Consumer behavior: Building marketing strategy. New
York: McGraw Hill Education.
Naraine, M. L., Séguin, B., & MacIntosh, E. (2015). Ambush by Dre: A Case Study of the National
Football League and the Challenges Arising from Conflicting Sponsorship Strategies. Case
Studies Sport Management (2167-2458), 4(1), 147-154. https://doi.org/10.1123/cssm.2015-0018
Mothersbaugh, D. L. & Hawkins, D. I. (2013). Consumer behavior: Building marketing strategy. New
York: McGraw Hill Education.
Naraine, M. L., Séguin, B., & MacIntosh, E. (2015). Ambush by Dre: A Case Study of the National
Football League and the Challenges Arising from Conflicting Sponsorship Strategies. Case
Studies Sport Management (2167-2458), 4(1), 147-154. https://doi.org/10.1123/cssm.2015-0018
Blue, V. (2016). “Hear What You Want”: Sonic Politics, Blackness, and Racism-Canceling
Headphones. Current Musicology, 99(100), 95-114
Blue, V. (2016). “Hear What You Want”: Sonic Politics, Blackness, and Racism-Canceling
Headphones. Current Musicology, 99(100), 95-114.
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