MIRANDA, GRACIELLA F.
MARKETING MANAGEMENT
BSBA MM-1A
“MARKETING BEGINS AND ENDS WITH THE CONSUMERS”
Marketing is an activity in which a company or business are making people aware of their
products and making sure that the products are available to be bought. It is the starting
point of a business in promoting their goods and services to the consumers. There are plenty
of aspects to be considered before a company produce a good or service. But as what the
title says, we can conclude that consumer is the most important matter to be considered in
the marketing process. Why? These are the following reasons. First, consumers are the one
who will be the beneficiaries of the products and services a company is promoting.
Marketing’s purpose is to catch the attention of customers by providing products which are
very beneficial to them. Second, the type of product the company will produce depends
upon the necessities and choices of the consumers. Consumers have different perspective
when it comes to buying products. They may have set of qualities and prices to consider
before buying a product, so a company’s role is to produce a product that can be patronized
by all consumers in terms of quality and price. Third, there are many businesses that
promote goods and services using different marketing strategies that might attract the
consumers to buy their product. A company should know the different marketing strategies
and techniques to attract consumers and make them choose the product they are selling
instead of other business’ products.
After considering the needs and perspectives of consumers, the marketing process will
move on to the next level, which is creating a product that fits the overall characteristics
the consumers are looking for. The company will produce a product using the information
they have found out, may it be on the quality of materials to be used that also fits the price
the consumers also consider and the number of products to be produced depending upon
the length of time the consumers will need the product. During the process, the company
can add more enticing features and qualities for the product to be more attractive. After the
production, the next level is to have a trial to check the finish product’s durability and
quality. Other company promotes their new product by having free tastes when it is a food
product, and freebies when they are objects and other tangible products. Lastly, when the
product is effectively promoted, the consumers can now buy the new products that
completely fits their needs, tastes, perspectives and choices.
All in all, marketing is a process that really focuses on the consumers’ choices and
perspectives. There is no marketing if there are no consumers. So to conclude the statement,
marketing really begins and ends with the consumers.