Enoree Guidelines
Updated December 30, 2020
Instructions:
Be sure you watch the entire Reel and review the caption for additional context in
order to answer the two rating questions. Some videos may have something quick at
the end of the Reel that can alter your rating. Make sure you’ve watched the entire
thing.
1. How would you describe this video? Select up to three emotions that
apply:
When rating this question keep in mind that we are not asking what
emotions YOU felt when viewing the video. We want to know what
emotions the creator is trying to evoke with their Reel. Read the
definitions of each emotion, this will guide you to the correct answer.
a. Relaxing:
i. Caption keywords: Words like calm, peaceful, meditation,
relax, slow down, take it easy
ii. Visual signals: These videos tend to lack urgency or action; as
such, videos tend to be still with very little motion and/or
scenic landscape or travel views
iii. Audio signals: Includes music with or without words (i.e. jazz,
orchestra, birds chirping etc.) with a slow tempo
iv. Ex: 1 | 2 | 3 | 4 | 5 | 6
b. Fascinating:
i. Caption keywords: Words like interesting, fascinating, wow,
cool, awesome, amazing
ii. Visual signals: Feature unique perspectives on how to
perform different actions through transitions and differing
camera angle shots, as well as images of grandiosity and
vastness that are uncommonly experienced in real life (e.g.
scenic views, adventure or nature shots, outer space)
iii. Audio signals: N/A
iv. Ex: 1 | 2 | 3 | 4 | 5 | 6
c. Adorable:
i. Caption keywords: Words like cute, awwww, love, adorable,
lovable
ii. Visual signals: Feature cute things such as animals and babies,
or highlight relationships with friends, family, or significant
others.
iii. Audio signals: N/A
iv. Ex: 1 | 2 | 3 | 4 | 5 | 6
d. Emotional:
i. Caption keywords: Words like tears, cry, heartwarming
ii. Visual signals: May involve understanding a different or new
perspective, as well as people being kind and generous to other
people (or animals), people going above and beyond to make
someone else (person or animal) happy, people caring about
strangers; video may make you feel empathy, touched, moved,
and/or emotional
iii. Audio signals: N/A
iv. Ex: 1 | 2 | 3 | 4 | 5
e. Funny:
i. Caption keywords: Words like funny, lol, haha, hilarious,
relatable, lmao
ii. Visual signals: The creator is putting themselves out there
through comedy, skits, commentaries, impersonations,
bloopers, funny participatory challenges, pranks; video may
involve a break from expectations / norms / typical behavior
iii. Audio signals: Laughs
iv. Ex: 1 | 2 | 3 | 4 | 5
f. Exciting:
i. Caption keywords: Words like happy, yay, ahhhhh, can’t wait
ii. Visual signals: May depict people smiling, waiting for
something to happen, or celebrating, people dancing to a
fast/positive beat, performing physical activity with ease/joy.
iii. Audio signals: Upbeat music with fast tempo
iv. Ex: 1 | 2 | 3 | 4 | 5
g. Inspiring:
i. Caption keywords: Words like never give up, inspiring,
motivating, goals, dreams, good job, determination, persist
ii. Visual signals: Depicts inspirational quotes or re-plays of
frames. The content is motivational and inspires you to recreate what's depicted, change your behavior, or shows
dreams or goals being achieved
iii. Audio signals: N/A
iv. Ex: 1 | 2 | 3 | 4 | 5 | 6
h. Surprising:
i. Caption keywords: Words like wow, omg, surprising,
unbelievable, whoa, what happened?
ii. Visual signals: Depicts at least one of the following:
unexpected transitions or endings in the video, a sharing of
facts, surprised subjects indicated by gaping mouth and jaw
drop
iii. Audio signals: Gasps, screams or shrieks, "OOH", record
scratch, quick / sudden volume changes
iv. Ex: 1 | 2 | 3 | 4 | 5 | 6
i.
None of the above emotions are evoked
i. Ex: 1| 2 | 3 | 4 | 5
j.
Content Unavailable (Video does not play in SRT)
k. Video may violate Community Standards and should be escalated
2. What are the primary topic(s) of the Reel? Select up to 3 Topics. Note:
Other should only be chosen if none of the other topics apply.
a. Animals: Videos in which the focal point are pets, wildlife, or other
animal related content such as animal sports (ie, horse racing),
fantasy creatures (ie, dragons, unicorns, and mermaids), cartoon
sketches or drawings of animals, and toy animals (ie a stuffed bear).
b. Arts and Crafts: Content related to any type of visual art or craft,
including professional, recreational and DIY. Examples may include
clips from a museum or art gallery that include images or references
to fine art, painting, sculpture, photography, drawing, pottery and so
forth; cultural institutions and museums dedicated to other fields
such as science, natural history museums, and libraries; digital art
and graphic design; architecture; art auctions, festivals, restoration;
comic strips and cartoons; homemade crafts such as knitting, model
airplanes, and children's crafts; circus, spoken word, and theater; and
books and literature.
i. Ex: 1 | 2 | 3 | 4 | 5 | 6
c. Beauty, Style, Fashion: Videos that pertain to hair, make up,
skincare, tattoos or henna, clothing, accessories, perfume, nails and so
forth. Hair, makeup, skincare, perfume, nails. Clips that pertain to
these topics may range from tutorials, unboxing, promotions, reviews
of products or critiques of outfits, clips of fashion-related influencers
and so forth.
d. Comedy: The poster is participating in a skit, joke, or prank for
comedic purposes. This may include funny clips from movies, tv
shows, or comedians, jokes, slapstick humor, puns, and ‘fail’ videos,
etc.
e. Commercial Content: Product/service/event showcased +
commercial language, point of sale information, or a call to action for
the user to acquire the item/service on display. Includes selfidentified ad content through mention of ad in the caption. (Ignore:
non-incidental pricing information) Point of sale information
includes: Phone number, WhatsApp #f, Line ID, Kik, WeChat ID, QR
codes, Direct message for a transaction, Email address, Website link
directly to the sale or download page (any link that is not the base
domain name) Call to action includes: Language about sale
promotions, discount advertisement, coupons, or discount codes
displayed, Order now; Get yours today; Limited Time Offer; Available
now or until; Shop Now; Buy Now; Purchase Now; Available At or On;
Find it at; More at; Check out this store; Supplies Limited; Limited
Quantities Available/Remaining; Restocked; Last chance; Hurry Ends
Tonight; By Appointment; For booking here; Make a reservation here;
Download here; Free delivery.
i. Ex: 1 | 2 | 3 | 4 | 5 | 6
f. Dancing: Poster is primarily dancing in Reels; recreational dancing
such as dancing while getting ready or driving; informational,
promotional, comedic, or dance enthusiast related content;
competitive dance related content; and dancing clips from tv
shows/movies.
g. Everyday life: The poster is showing a slice of their everyday life such
as daily mundane activities; sample content includes chores, driving,
taking care of kids etc.
i. Ex: 1 | 2 | 3 | 4 | 5 | 6 | 7
h. Fandom: Content that glorifies a person, character, or group such as
super heroes, actors, world leaders, or clips from movies and/or tv
shows, famous performers
i.
Food & Drink: Videos that pertain to food and drinks, whether it is
about cooking, eating, tutorials or restaurants. Additional examples
may include, groceries and street food; clips from food shows,
magazines or chefs; cooking recipes, tips, kitchen accessories and or
promotions; eating and diet advice; and food industry policy,
innovation, farming and manufacturing (e.g. GMO, composting).
j.
Gaming: Content pertaining to games and toys for children and
adults. Games may extend to video games, board and card games, esports, school and playground games (ie tag or hide and seek), puzzles
and trivia, toys, recreational games such as laser tag and paintball, and
escape rooms.
k. Home & Garden: Content about home buying, renovating,
management, and living. Including gardens and outdoor spaces.
Includes: Real estate (home buying/selling/renting including for
sale/rent ads), DIY for home entertaining (e.g. decor and tips),
Interior design and decor, Landscape and garden design, Home, patio
and garden furniture, Home appliances / technology, Household
management (e.g. life hacks, cleaning, security, utilities), Sustainable
living, and Gardening tips. i. Excludes: Recipes and games for
entertaining (code as ‘Food & Drink’ and ‘Gaming’ respectively)
l.
Life Hacks: Day-to-day life improvements or suggestions such as how
to open wine without a bottle opener. Life hacks involve quick
interesting/funny novel tricks to solve everyday problems, like using
something (tools or even non-tools originally) to solve issues in an
unexpected/unusual way. Life Hacks are often less time intensive than
a tutorial.
i. Ex: 1 | 2 | 3 | 4 | 5
m. Lip Syncing: The poster shares a lip syncing performance
n. Music: The poster shares a performance of themselves actually
singing, playing a song, creating music, sharing and listening to music;
reviewing songs/albums; news about musicians, bands and the music
industry; musical theater; instruments and musical equipment; and
music competitions.
o. Oddly satisfying: Clips that are aesthetically pleasing based on
symmetry, visual and auditory elements which include anything from
a perfectly cut cake, a square tile fitting into a square space perfectly,
dominoes being stacked and knocked over, bright colors. ASMR
content and so forth. Most videos that are ‘oddly satisfying’ will
pertain to at least one other category. The purpose is to amaze the
audience.
p. Outdoors / Nature: Related to nature or the outdoors in the form of
outdoor beautiful destinations and (national parks, beaches, etc);
outdoor activities such as hiking, camping and camp fires; and
outdoor sports such as zip-lining or back country skiing.
i. Ex: 1 | 2 | 3 | 4 | 5
q. Politics: Content focused on politicians, political organizations,
lobbying groups, voting, and other civic topics
r. Product Review: Reels is focused on a review of a product or object.
s. Relationships, Friends & Family: Content about all types of
relationships, including romantic, family, friendships and professional
relationships. Includes all relationships, regardless of the gender,
identity, and sexual orientation of those involved. Includes: Dating /
relationship advice, Sex & Intimacy, Wedding stories, engagements,
marriage, Family hardships (e.g. child custody, incarcerated family
member, losing a parent) , Relationship struggles (e.g. divorce),
Genealogy, Professional relationships (e.g. boss, mentor), Friendships
(e.g. childhood friendships, adult friendships), Family relationships
(e.g. siblings, aunts, grandparents, adult children)
t. Religion & Spirituality: Reels about religion, religious institutions,
and spiritual beliefs. Includes the quest for an ultimate/sacred
meaning, religious experience, or an encounter with one's own "inner
dimension”. Includes: spiritual gurus, priests, rabbis, faith, astrology
(e.g horoscopes), meditation and yoga only when focused on spiritual
aspect (Yoga may also be 'Sports & Fitness'), religious teachings (e.g.
Christianity, Scientology, Islam), atheism and agnosticism, religious
discrimination, and cults
i. Ex: 1 | 2 | 3 | 4 | 5
u. Science & Education: Informational and news worthy content such
as how long you should wash your hands for, how-to properly sneeze
or social distance
v. Sharing an event: The poster shares a life event, celebration, or
special event in a photo or video clip montage or real-time; can
pertain to national, religious or commercial holidays (i.e. Earth Day,
Carnival, Diwali, Halloween) as well as parties for personal
accomplishments/events (e.g. going away party, back to school party,
graduation, engagement, baby showers). This also includes
celebrations for major events (e.g. Super Bowl party, Oscars party)
i. Ex: 1 | 2 | 3 | 4 | 5 | 6
w. Social Interests: Content focused on social issues and
health/medical-related topics (Birth control, euthanasia,
vaccinations). Includes: calls to action without intent to purchase (e.g.
Go vote to support gun rights!), initiatives and solutions addressing
social issue, opinions and commentary on social issues or possible
solutions (also tag as ‘Topical Monologue’), factual reporting on a
social issue, policies or a politician's stance on a social issue (also tag
'Politics'), individual crimes or acts of hate that connect to an issues of
broad public debate. Includes posts around these general themes:
Activism, Community Organization, Debate, Petitions, and Protesting.
See full definition in Appendix below ii. Posts about these common
topics should be marked:
1. Animal Welfare: Animal rights, animal testing, wildlife
protection
2. Civil Rights: Affirmative action, quotas, indigenous /
tribal rights
3. Corruption: Bribes, cronyism, ethics
4. Criminal Justice: Crime trends, policing, court system,
prisons
5. Discrimination: Based on race, gender, sect, caste,
sexuality, religion, political affiliation
6. Education: Literacy, student loans, compensation for
teachers
7. Environment: Climate change, pollution, public lands
8. Immigration: Citizenship, refugees, work visas
9. Infrastructure & Development: Public transit, housing,
roads, clean water
10. Guns: Gun control, gun rights, mass shootings, school
shootings
11. Human Rights: Personal freedoms (speech, religion,
assembly), slavery, equality
12. Poverty: Income inequality, homelessness, hunger,
social security, welfare
13. Public Health: Access & cost of healthcare, vaccination,
abortion, drugs, obesity, GMOs
14. Technology: Privacy, digital literacy, misinformation
15. Violence: Domestic violence, mob violence, sexual
harassment, hate crimes, terrorism, war
16. Work & Labor: Unemployment, worker's rights, unions,
gender inequality, parental leave
x. Sports & Fitness: Showcasing sports and or fitness routine in action
y. Trick Stunts: Poster is sharing a magic trick, unique stunt, etc.
z. Topical Monologue: The poster expresses their opinion on a specific
topic
aa. Travel: Popular landmarks, travel destinations, travel tips such as
packing videos, planning or travel services, vacation ideas or dream
destination, recreational activities pertaining to travel such a visit
adventure activities (ie scuba diving, amusement parks, food tours),
hotel amenities (room tours, spa services, etc)
bb. Tutorial: DIY, demonstration, or instructional type videos for the
viewing audience. The poster has intent teach his/her audience a skill
or explain how to do something. May contain commentary on the step
by step, but is not required
cc. TV & Movies: Content related to TV shows, movies, or streaming
series, but excluding news and sports broadcasts. This label does not
include other types of video production that aren't related to TV or to
movies. Includes: Clips and content from TV shows and movies
(except news or sports broadcasts), Content and opinions about TV
shows and movies (including news and sports broadcast),
Actors/anchors/hosts (including News and Sports show anchors),
Game shows, “Sports entertainment” TV programs, such as WWE or
American Ninja Warrior (double-coded as Sports & Fitness), Late
night TV shows and talk shows (e.g. The Daily Show, Jimmy Kimmel
Live, the Ellen DeGeneres Show), Streaming TV shows, movies, and
companies (e.g. Netflix, Hulu), and Trailers. Does NOT include Sports
broadcasts and content from sports-related news shows (but TV &
Movies does include “sports entertainment” programs or sports
dramas), YouTube videos, Facebook live videos, blogs, etc. (unless the
content of those videos is a produced web series or is specifically
about a TV show or movie), General videos not produced for TV or
movies (e.g. fail videos, live streams, home videos, etc.), and Music
videos
i. Ex: 1 | 2 | 3 | 4 | 5
dd. Vehicles & Transportation: Content related primarily to vehicles
and means that people use to transport themselves from one point to
another. Includes: cars, planes, trains, boats, sport vehicles (e.g. ATVs),
bikes and scooters, driverless cars, transportation infrastructure (e.g.
roads, highways, bridges, tunnels), transportation hubs (e.g. airports,
train stations), road traffic, and vehicle accidents (e.g. car accidents
and plane crashes).
i. Excludes: Car/boat/plane racing and other motorsports unless
specifically about the vehicles and cycling when focused on
recreation/sport (label both scenarios as Sports & Fitness)
ee. Other: None of the above