[Document titles, e.g. “General Brochure”]  [Date]  DRAFT
[POSTCARD DOCUMENT TITLE]
[Description: 2 sided, 4x6 color postcard]
[Goal of document, intended audience and key message(s)]
[Side 1]
Side 1
[Graphic/Image]
Teaser copy here
[Graphic: insert description]
Insert copy here—something to tease the reader that coincides with the image
[Graphic: logo]
[Side 2]
Side 2
Panel 1
Panel 2
[Panel 1]
Insert copy here: 15 to 50 words max
Call to action should be very clear
Organization name should be stated
[Panel 2]
[Mailing indicia]
[Addressee]
[Address]
[Document titles, e.g. “General Brochure”]  [Date]  DRAFT
Optional tagline at bottom
[AD TITLE]
[Description: 8.5 X 11 full-page, color ad]
Optional placement 1:
Tagline/Header
[Image]
Optional placement 2:
Tagline/Header
Copy Block 1 + 2 (optional)
Call to action
Logo
[Goal of document, intended audience and key message(s)]
[Image: insert description]
Insert tagline/headline copy here—something to engage the reader that coincides
with the image
Copy block 1: 50 words
Optional copy block 2: 50 words
Call to action
[Graphic: Logo]