UX RESEARCH PLAN
By Saksham Gupta
Background

AI/ML on the forefront of technological advancement, SAAS company is seeking to develop an app
for giving demo of emotional AI products which can be used in the industries like healthcare,
hospitality, FMCG, education, telecom and entertainment. The company is based out of India with a
client base majorly in EU, UK & USA.

We will be using generative research techniques to explore the techniques used to give demo of
AI/ML project and exploring the issues faced during the pitching of demo.
Objectives
Objectives


KPI’s
Discover the different tools & techniques

Information of tools.
developers use while pitching the demo.

Evaluation criteria.

Amount of access while pitching.
User journey for the representation of the

User clicks.
demo.

User Engagement.

User conversion.
Research Success Criteria
1. Qualitative data collection for 1st objective which when implemented further show some increment in
Quantitative result of 2nd objective.
2. Increase in User clicks, User engagement time, User conversion rate.
Secondary Research

Data available on the internet: We will scrap the existing data from various data banks and public
websites available online

Research & Development organizations: AI/ML is vastly used by research organizations in
various fields and we can gather some data like Evaluation criteria, Amount of access etc.

Universities and Colleges: They are the main hub or we can say initiators of this technological
advancement era, we can get data related to pitching of the AI/ML projects from their data banks.
Primary Research

Interviews: One-to-one question and answer session, which can be conducted over the phone or in
a face-to-face environment. These interviews will be conducted with Developers, Investors,
Research lab managers.

Observations: We will observe various live pitching sessions taking place at various research
organizations (like SpaceX, Microsoft, etc) or universities. From that we can get qualitative data for
our objective.

Feedback Surveys: We will launch an optional feedback form after every demo pitch so that we
can improve our mechanism.
Design Focus Components

Utility: Is the content or functionality useful to intended users?

Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the
design?

Efficiency: Once users have learned the design, how quickly can they perform tasks?

Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?
Research Participant Profiles

Developer aged between 19 to 32 from EU, UK & USA.

Investor from EU, UK & USA.

Research lab managers from EU, UK & USA.