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Week 1 - Ishihara & Cohen PPT

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TESL/COMM 5350:
Language and Culture
Week 1
Pragmatics
Prepared by DJ Kaiser, PhD
Introduction to Ishihara and Cohen
• Theme: interlanguage pragmatics
• The focus of this book: the gap between
research on pragmatics and classroom
teaching practices
• Issue: “few teacher education programs seem
to deal with the practical application of
pragmatics theories” (Ishihara & Cohen, 2010,
p, ix)
Instructional Practice
• This book will focus on how to incorporate
pragmatics into classroom lessons:
– Curriculum writing and lesson plans
– Online pragmatics material (CARLA)
– Discourse and interaction
• This goes beyond speech acts (covered in a
bit)
Ch. 1: Coming to Terms with
Pragmatics
• Pragmatics – it is more than being practical
• For Ishihara and Cohen pragmatic ability
refers to what you know about pragmatics and
your ability to use it properly
• This includes:
– Receptive (reading and listening)
– Productive (writing and speaking)
Beyond the Literal
• Pragmatic ability requires that we use and
comprehend language beyond the literal or
dictionary meaning
• ELLs and younger learners struggle with this
when they take language literally
• Pragmatic ability also requires co-construction
of meaning and negotiation, which requires
that people be on the “same wavelength”
Directness
• One aspect of pragmatics deals with
directness
• Speakers in English tend to be less direct,
which can cause problems in intercultural
communication
• Consider “That’s a little loud” vs. “Turn that
down”
– Which is more direct? Why?
Issue for ELLs
• Consider the non-committal American
invitation of “Let’s get together sometime”
• There are formulaic ways people
communicate and certain expected things we
say that are often not literal
• ELLs and younger learners must learn these
customs and expectations
Speech Acts
• In pragmatics there are certain speech acts we
perform such as
– apologizing
– complaining
– making requests
– inviting
– refusing invitations/offers/gifts
– paying and receiving compliments
– thanking
Speech Acts and Performatives
• Speech Acts theory along with Performatives
come from J. L. Austin, a philosopher (not a
linguist)
• Most famous for his book How to do things
with word (published posthumously in 1962)
• While other intellectuals who focused on
language were interested in ideal language
(what language could or should be), Austin
focused on everyday language
Performative Verbs
• Performative verbs do something
• Use the “hereby” test:
• I hereby banish you from this kingdom.
• *I hereby throw you out of this bar.
• The classic performative is “I now pronounce
you man and wife (or spouses for life)”
Analyzing Performatives and Speech
Acts
• Austin’s three-fold distinction (Ishihara and
Cohen do not attribute this to Austin):
• Locution – the actual meaning (think literal
meaning)
• Illocution – the force or intention behind the
words (think purpose)
• Perlocution – the effect of the illocution on
the hearer (think reaction)
>>In-Class Discussion<<
Think of a phrase that you might say that does
not explicitly mean what it literally says.
Quickly analyze the locution, illocution, and
perlocution of this utterance. Example:
“The music is very loud.”
Locution – the music is at a high volume
Illocution – the speaker wants someone to turn
the volume down
Perlocution – someone turns the music down
Speech Act Sets
• There is no one way to perform certain speech
acts, but rather multiple strategies to choose
from
• This set of possibilities creates a speech act
set
• Learners need to be familiar with this range
and know when to use which strategies in
which situations to maximize efficiency
Example: Apologizing
• Imagine if you taught your learners that in
order to apologize, all you do is say “I’m
sorry.”
• Is this appropriate in these cases?
– You forgot to water a friend’s plant and it died
– You took the last vegetarian lunch not knowing
someone else had ordered it special for him/her
– You were supposed to drive your friend to the
airport, but you overslept
Speech Act Strategies for Apologizing
Ishihara and Cohen list five strategies
1. Expression of an apology
2. Acknowledgement of responsibility
3. Explanation or account
4. Offer of repair
5. Promise of non-recurrence
Different cultures may expect specific strategies
in specific situations
Activity
• Situation: You have showed up late. How do
you apologize?
1. You are late for lunch (address a friend)
2. You are late for a meeting (address your
boss)
3. You are late for a meeting (address someone
who works for you)
Ways to Analyze a Situation
1. Social Status – the relative social status of
the speaker/writer to the listener/reader
2. Social Distance – the relative familiarity,
(in)formality of the relationship, or intimacy
3. The intensity/severity of the act (or size of
imposition) – how serious is the issue or the
relative value of the request
Learners Need to Analyze Context
• A big part of context for pragmatics is
analyzing:
– Social status
– Social distance
– Intensity/severity of act
• How can you approach this with learners?
Social and Cultural Norms
• Social Norms – “explicit or implicit rules for
when something should or could be said and
the manner in which it would be expected to
be said” (Ishihara & Cohen, 2010, p. 12)
• Cultural Norms – including “traditions,
customs, beliefs, values, and thought
patterns” (Ishihara & Cohen, 2010, pp. 12-13)
Pragmatic Norms
• “A range of tendencies or conventions
[emphasis added] for pragmatic language use
that are not absolute or fixed but are typical
or generally preferred in the L2 community”
(Ishihara & Cohen, 2010, p. 13)
• Does ALM support this?
• Does CLT support this?
Pragmatics and Language Instruction
• Learning a language requires learning the
pragmatic aspects
• Consider Communicative Competence
(Hymes, 1970; Canale & Swain, 1980)
• ELLs and younger learners need to learn what
is pragmatically appropriate in order to be
competent and successful speakers
Ch. 2 – Teacher’s Pragmatics:
Knowledge, Beliefs, and Practices
• Issues:
– Teachers bring their own approach to the
classroom
– Experienced teachers may rely too much on
experience/intuition and not on research-based
methods
– Traditional ALM books and methods teach one or
two formulas without fully analyzing context
Activity
• In groups brainstorm ways to teach the
following speech acts:
– Compliments/Responses
– Refusals
– Requests
• Come up with as many formulas, strategies,
approaches, etc. as you can
Intercultural Communications
Assignment
• Each week, write two interview questions that are designed
to solicit specific information about the person you are
interviewing about the topic of intercultural
communication.
• Each question must relate directly to the week’s course
readings in Martin and Nakayama.
• Each question must identify one specific bold-faced term
from Martin and Nakayama and the page number in the
newest edition of the text where that term appears.
– Example: “How do people in your country deal with conflict?
Do people tend to be more direct or more indirect when
addressing issues of conflict? (conflict, p. 436; direct approach,
indirect approach, p. 443)”
Pragmatics Assignment
• Due Sunday by 9:00 PM on Canvas
• See Activity 1.1 and either evaluate this activity or
through synthesis create a new activity (note that
synthesis is not copying or modifying, but rather
creating something new and original). If you create a
new activity, write a paragraph or two to describe
your decisions. This assignment should be 1-2 pages
in length. Refer to the rubric in the syllabus or in
Canvas for more details.
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