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Business 01-Chap006 10e (1)

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Part 3
Managing for
Quality and
Competitiveness
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6-2
CHAPTER 6
The Nature of Management
CHAPTER 7
Organization, Teamwork, and Communication
CHAPTER 8
Managing Service and Manufacturing
Operations
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6-3
Learning Objectives
LO 6-1
Define management and explain its role in the
achievement of organizational objectives.
LO 6-2
Describe the major functions of management.
LO 6-3
Distinguish among three levels of management and the
concerns of managers at each level.
LO 6-4
Specify the skills managers need in order to be
successful.
LO 6-5
Summarize the systematic approach to decision making
used by many business managers.
LO 6-6
Recommend a new strategy to revive a struggling
business.
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6-4
Management and Managers
Management
• A process designed to achieve an organization’s
objectives by using its resources effectively and
efficiently in a changing environment
Managers
• Those individuals in organizations who make decisions
about the use of resources and who are concerned
with planning, organizing, staffing, directing and
controlling the organization’s activities to reach its
objectives
 Effectively means having the intended result
 Efficiently means accomplishing the objectives with a minimum of
resources
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6-5
The Importance of Management

Every organization must acquire resources to effectively pursue its
objectives and coordinate their use to turn out final goods and services
Employees
Acquiring
Supplies
• Important in
helping a firm
attain its
objectives
• Ensuring that
products are
made available
to customers
• Recruit, train,
compensate,
and provide
benefits to
foster loyalty
• In global
markets firms
enlist hundreds
of diverse
suppliers
Financial
Resources
• To pay for
essential
activities
• Primary funding
comes from
owners,
shareholders,
banks, and
other financial
institutions
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6-6
Management Functions
Although we discuss each of the five functions separately,
they are interrelated; managers may perform two or more
of them at the same time
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6-7
Planning
•
Planning is the process of determining the organization’s
objectives and deciding how to accomplish them; the first
function of management
Mission is the statement of an
organization’s fundamental
purpose and basic philosophy
Goals are the results the
company wants to achieve
(almost always has multiple
goals illustrating the complex
nature of business)
Planning
Objectives are measurable
statements on common issues
such as profit, competitive
advantage, efficiency and growth
Plans specify what should be
done, by whom, where, when
and how
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6-8
Strategic Plans
Strategic Plans
• Those plans that establish
long-range objectives and
overall strategy or course of
action by which a firm fulfills its
mission
• Generally cover periods
ranging from one year or
longer
• Include:
• Plans to add products
• Purchase companies
• Sell unprofitable segments of the
business
• Issue stock
• Move into international markets
Apollo Global Management and Metropoulos
made the strategic plan to purchase the
Hostess snack business after the firm declared
bankruptcy
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6-9
Tactical and Operational Plans
Tactical Plans
• Short-range plans designed to implement the activities and
objectives specified in the strategic plan
• Usually cover 1 year or less
• Help keep the firm on the course established in the
strategic plan
• An ever-changing market requires firms to develop shortrun or tactical plan to deal with the changing environment
Operational Plans
• Very short-term plans that specify what actions individuals,
work groups, or departments need to accomplish in order to
achieve the tactical plan and ultimately the strategic plan
• Apply to details in executing activities in 1 month, week, or
even day
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6-10
Retail Store Example
 A retailing store with a five-year strategic plan to invest
$5 billion in 500 new retail stores may develop 5 tactical
plans (each covering 1 year) specifying:
► How much to spend to set up each new store
► Where to locate
► When to open each new store
 Tactical plans are designed to execute the overall
strategic plan
► They are easier to adjust or abandon if changes in the
environment or the company’s performance so warrant
 Operational plans may specify the schedule for:
► opening 1 new store
► Hiring and training new employees
► Obtaining merchandise
► Opening for actual business
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6-11
Crisis Management or
Contingency Planning
Crisis Management or Contingency Planning
• An element in planning that deals with potential
disasters such as product tampering, oil spills, fire,
earthquake, computer virus, or airplane crash
 ~51% of companies
have outdated
disaster recovery and
business continuity
plans

Herbalife does businesses
in 90 countries, and
contingency plans must
often be made for
fluctuating exchange rates
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6-12
Organizing
Organizing
• The structuring of resources and activities to
accomplish objectives in an efficient and effective
manner
 Organizing is important for several reasons:

Helps create synergy

Establishes lines of authority

Improves communication

Helps avoid duplication of resources

Can improve competitiveness by speeding up decision
making
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6-13
Staffing
Staffing
• The hiring of people to carry out the work of the
organization
Manager’s duties include:
o Recruiting
o Determining what skills are needed for specific jobs
o Motivating and training employees
o Determining pay and benefits
o Preparing employees for higher-level jobs
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6-14
Monster.com and Staffing
» Some companies choose to recruit people to hire
through online job websites such as Monster.com
» Monster.com is one of the world’s largest
employment websites
» Using websites like Monster.com falls under the
staffing function of management
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6-15
Downsizing
Downsizing
• The elimination of a significant number of
employees from an organization
o Production, sales and technical positions can be
outsourced to countries with lower labor costs
o Downsizing has helped companies reduce costs
quickly
o However, this involves loss of jobs and lowered morale
for remaining employees
•
An effective manager will promote optimism and positive
thinking while minimizing criticism and fault-finding
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6-16
Directing
Directing
• Motivating and leading employees to achieve
organizational objectives
 Telling employees what to do and when to do it using
deadlines, then encourage them to do their work
 Also involves determining and administering appropriate
rewards and recognition
 May motivate by providing incentives but recognition and
appreciation are often the best motivators
 Ask workers to contribute ideas for reducing costs, making
equipment more efficient, improving customer service, or
even developing new products
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6-17
Controlling
Controlling
• The process of evaluating and correcting activities
to keep the organization on course
 Control involves five activities:
 Measuring performance
 Comparing performance with standards or objectives
 Identifying deviations from the standards
 Investigating the causes of deviations
 Taking corrective action when necessary
 The control function helps managers assess the
success of their plans
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6-18
Levels of Management
As the pyramid
shape implies,
there are generally
more middle
managers than top
managers, and
still more first-line
managers
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6-19
Time Spent on Management Functions
Importance
of
Management
Functions to
Managers in
Each Level
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6-20
Top Management
Top Managers
• The president and other top executives of a business,
such as the chief executive officer (CEO), chief financial
officer (CFO), and chief operations officer (COO), who
have overall responsibility for the organization
 In publically owned corporations, the CEO’s boss is the
board of directors
 Compensation committees work with boards of directors and
CEOs to try and keep pay in line with performance
 Workforce diversity is good for workers and for the bottom
line
DID YOU KNOW?
Only 4.6 percent of Fortune 500 CEOs are women
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6-21
Facebook’s Top Management
 Mark Zuckerberg, CEO and founder of Facebook,
manages the overall strategic direction of the company

Plays a key role in representing the company to
stakeholders
 Sheryl Sandberg, Facebook’s chief operating officer, is
responsible for the daily operation of the company

COO reports to CEO and is often considered to be
number two in command
 In public corporations, even chief executive officers
have a boss—the firm’s board of directors
 In 2012 Mark Zuckerberg announced he would go from
a salary of $600,000 to an annual salary of just $1
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6-22
The Highest Paid CEOs
The
compensation
packages of
different CEOs
$ Top managers generally have many years of varied experience
and command top salaries
$ Compensation packages typically include bonuses, long-term
incentive awards, stock, and stock options
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6-23
Five Rules of Successful
Diversity Recruiting
Managers from
companies
devoted to
workforce diversity
devised five rules
that make diversity
recruiting work
 A diverse workforce is better at making decisions regarding
issues related to consumer diversity
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6-24
Middle Managers
Middle Managers
• Those members of an organization responsible for
the tactical planning that implements the general
guidelines established by top management

Middle managers have more focused responsibilities
and spend more time organizing than other managers

In business, plant managers, division mangers and
department mangers make up middle management

The ranks of middle managers have been shrinking as
more companies downsize to be more productive
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6-25
First-Line Managers
First-Line Managers
• Those who supervise both workers and the daily
operations of an organization
 Responsible for implementing plans established by
middle management and directing workers’ daily
performance
 Spend most of their time directing and controlling
 Commonly called foreman, supervisor and office service
manager
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6-26
Areas of Management
At each level, managers specialize in: finance, production and
operations, human resources, marketing and administration
While larger firms will most likely have all of these managers, in
smaller firms these important tasks may fall onto the owner
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6-27
Managing Automation and Robots in the
Workplace
As digital technology and automation came to the
forefront in business operations, many thought the
managerial function would no longer be necessary—
however, the opposite has proven to be true

Technical and leadership skills are valued more highly
among today’s managers as their former roles of
overseeing employees on a production line have declined

These duties are now delegated to the employees who
oversee the operations of the machines on the production
lines
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6-28
Managerial Roles
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6-29
Technical Expertise and Conceptual Skills
Technical Expertise
• The specialized
knowledge and training
needed to perform jobs
that are related to
particular areas of
management
• Needed most by first-line
managers and least
critical to top-level
managers
Conceptual Skills
• The ability to think in
abstract terms and to see
how parts fit together to
form the whole
• Needed most by top level
managers
• Evaluate continually
where the company will
be in the future
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6-30
Financial Manager
o This financial manager
of a city hedge fund
analyzes data from
financial charts
o Financial managers are responsible for obtaining the
necessary funding for organizations to succeed, both in
the short term and in the long term
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6-31
Analytical Skills and Human Relations Skills
Analytical Skills
• The ability to identify
relevant issues, recognize
their importance,
understand the
relationships between them
and perceive the underlying
causes of a situation
• Most important to the
success of top level
managers
• Resolving ethical issues
often require analytical
skills
Human Relation Skills
• The ability to deal with
people, both inside and
outside the organization
• Those who can relate,
communicate well,
understand the needs, and
show a true appreciation
for others are more
successful
• Important in organizations
that provide services, such
as hospitals, airlines and
banks
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6-32
Seven Tips for Successful Leadership
Leadership
• The ability to influence employees to work toward
organizational goals
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6-33
Leadership Styles
 Autocratic leaders make all the decisions then tell
employees what must be done and how to do it

Martha Stewart is an example of an autocratic leader
 Democratic leaders involve their employees in
decisions

Herb Kelleher, co-founder of Southwest Airlines, had a
democratic leadership style
 Free-rein leaders let their employees work without
much interference; setting performance standards and
letting employees find their own way to meet them

Warren Buffett, CEO of Berkshire Hathaway exhibits
free-rein leaders
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6-34
Authentic Leadership
• A bit different from the other three
leadership styles because it is not
exclusive
• Both democratic and free-rein leaders
could qualify as authentic leaders
Authentic
Leadership
• Passionate about the goals and
mission of the company, display
corporate values in the workplace, and
form long-term relationships with
stakeholders
• Kim Jordan of New Belgium Brewing
is an authentic leader
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6-35
Howard Schultz’s Leadership
o Howard Schultz, CEO of Starbucks, has great human
relations skills and leadership abilities, as
demonstrated by his ability to relate to others
o Under his
leadership,
Starbucks
decided to
offer health
insurance to
its part-time
workers
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6-36
Employee Empowerment
Employee Empowerment
• Occurs when employees are provided with the ability
to take on responsibilities and make decisions about
their jobs

Participative corporate culture has been found to be
beneficial because employees feel like they are taking an
active role in the firm’s success

Leaders must adopt systems that support an employee’s
ability to provide input and feedback on company decisions

Manager should be trained in ways to empower employees
to make decisions even in challenging situations in which
the right decision may not be so clear
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6-37
Leadership in Teams
 In today’s business world, decisions made by teams are
becoming the norm
 An effective way for encouraging employee empowerment
 Decision making in teams is collective

Most effective teams are when all employees are
encouraged to contribute their ideas and recommendations
 Common for more outspoken employees to dominate the
team and engage in groupthink, in which team members
go with the majority rather than what they think is the right
decision

Training employees how to listen to one another and
provide relevant feedback can help to prevent these
challenges
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6-38
Steps in the Decision Making Process
Steps in the Decision Making Process
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6-39
Recognizing and Defining the
Decision Situation
The first step in decision making is recognizing and
defining the situation
 Situations may be positive or negative
 Situations calling for small-scale decisions occur
without warning
 Large-scale decisions generally occur after some
warning signs

Managers must pay attention to such signals
 Once a situation is recognized, management must
define it
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6-40
Developing Options and Analyzing Options
Developing options is the second step in the decision
making process
 A list of possible courses of action should include both
standard and creative plans
Analyzing options is the third step
 Management must look at
the practicality and
appropriateness of each
option
 Decision maker should
consider whether the
proposed option adequately
addresses the situation
Technology can help
managers maintain an
agenda, analyze option, and
make decisions
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6-41
Selecting the Best Option, Implementing the
Decision, and Monitoring the Consequences
Step four is Selecting the best option
 Often a subjective procedure
Step five is Implementing the Decision
 This step can be fairly simple, or very complex,
depending on the nature of the decision
 Prepare for unexpected consequences
Monitoring the Consequences is the final step
 Has the implementation of the decision accomplished
the desired result?

Is yes, then the decision was sound

If no, then more analysis is warranted
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6-42
Factors that Affect Decision Making

The use of intuition is usually a result of years of experience in a
specific situation or environment


Stress and emotion can also influence decisions negatively


Defensiveness, overreaction, and obsession are indicators that stress
and emotion are being factored into the decision making process
How the problem or situation is framed will determine the final
decision, whether it is negative or positive


The manager will recognize patterns or similarities between the current
situation and previous ones and use that information to make decisions
Managers need to ensure that they are seeing the situation objectively
Finally, confidence and risk propensity are delicate factors in
decision making

Both attributes must be kept in balance if decisions are to be
reasonable and effective
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6-43
Management in Practice
Management is not a cut-and-dried process; there is no
mathematical formula for managing a firm and achieving goals
Management expert, John P. Kotter
says manager’s functions can be
boiled down to 2 basic activities
Figuring out what to do
despite uncertainty, great
diversity, and an enormous
amount of potentially
relevant information
Getting things done
through a large and diverse
set of people despite
having little direct control
over most of them
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6-44
Agendas and Networking
Agenda
• A calendar, containing both specific and vague items
that covers short-term goals and long-term objectives
 Agenda helps the manager figure out what must be done and how
to get it done to meet the objectives set by the organization
 Technology tools such as smartphones can help manage
agendas, contacts communications, and time
Networking
• The building of relationships and sharing of information
with colleagues who can help managers achieve the
items on their agendas
 Provide information and advice on diverse topics
 Social media sites have increased the ability to network
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6-45
Challenges of the Business World
Managers
spend a great
deal of time
confronting the
complex and
difficult
challenges of
the business
world today
 Rapid changing technology
 Increased scrutiny of individual
and corporate ethics and
social responsibility
 Impact of social media
 Changing nature of workforce
 New laws and regulations
 Increased global competition
 Declining education standards
 Making the best use of time
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6-46
LinkedIn
Websites like LinkedIn are helping managers and
employees network with one another to achieve their
professional goals
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6-47
Solve the Dilemma
Making Infinity Computers Competitive
Infinity Computers Inc. produces notebook computers,
which sell through direct mail catalog companies under the
Infinity name and in some retail computer stores under their
private brand name
► Products are not significantly different from competitors’
► Do not have extra product-enhancing features
► Very price competitive
► Strength from the company’s CEO/president George
Anderson and the highly motivated, loyal staff
► Weakness from having too many employees and too
great a reliance on 1 product
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6-48
Solve the Dilemma
Making Infinity Computers Competitive (cont.)
Shelly has several
options:
• Maintain current production
levels and raises prices
• Expand the facility and staff
while maintaining the
current price
• Contract the production of
the pies to a national chain,
giving Shelly a percentage
of profits with minimal
involvement
Discussion Questions
• Evaluate Infinity’s current
situation and analyze its
strengths and weaknesses.
• Evaluate the opportunities
for Infinity, including using
its current strategy, and
propose alternative
strategies.
• Suggest a plan for infinity to
complete successfully over
the next 10 years.
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned,
duplicated, forwarded, distributed, or posted on a website, in whole or part.
6-49
Discussion
?
?
?
?
Name the five functions of management and briefly
describe each function.
What skills do managers need? Give examples of
how managers use these skills to do their jobs.
Identify the three levels of management. What is the
focus of managers at each level?
Explain the steps in the decision-making process.
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned,
duplicated, forwarded, distributed, or posted on a website, in whole or part.
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