Case Study: Dove Cosmetics
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Dove wants to connect with its audience
Positive mindset
Dove would like to use the #SpeakBeautiful Effect
Case Study: Nutella
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Want to expand their social media presence
They would like to show customers what the can make with Nutella
They would like their customers to connect more with Nutella.
Case Study: Airbnb
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Would like to promote all of the different types of bnb’s available.
Would like customers to shares stories and experiences.
Would like to connect more with the world
Case Study: Mercedes Benz
Information:
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Would like to reach out to their younger audience
Would like to set up a challenge for a competition.
They would like to use the #takethewheel
Case Study: Evian
Information:
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Have been running a successful campaign and would like to revamp it
#LiveYoung
They would like to make this campaign for every generation
And they would like to connect more with its customers
Case Study: Joules
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Would like to promote their children’s section of their brand
They would like to connect with its audience
They would like to appeal to a wider audience, focusing on men.
Case Study: Warhammer
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And they would like to connect more with its customers
They would like to appeal to a wider audience
Want to expand their social media presence
Case Study: Spectrum
Information:
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Would like to promote to the professional side of their industry
They would also like to connect with customers with real stories
They do not want to lose their dedicated following from the general public
Case Study: adidas originals
Information:
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Would like to promote 3 of their top selling shoes. Supercourt / Superstar / Stan
Smith.
They would like to appeal to the slightly older generation 30-50
They would also like to connect with customers with real stories
Case Study: Volkswagen
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Would like to reach out to their younger audience. Preferable the student
audience.
They would like to promote their small and affordable, Volkswagen UP!
They would like to use the #unidrives
Case Study: Clarence Court Eggs
Information:
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Would like to promote their eggs and to gain a bigger following.
They want to use the #goldenyolks
They want to connect with their audience and promote the business with real life
stories.
Case Study: Waitrose
Information:
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After an unsuccessful article, they would like to promote Waitrose to a younger
student audience.
They would like to promote a healthy student lifestyle
And their affordable ‘basics range
They would like to promote students to be more adventurous with their food and
promote that cooking is fun.
Case Study: Scrub daddy
Information:
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Would like to promote their business to gain more followers.
They would like to promote the scrub daddy and its effectiveness.
They would like customers to connect with them and how they are using the
product.