199GO2- Temaswati Nsibande and 199G64 SiboRosey HVAC Plumber marketing mix elements strategy Product HVAC Plumber offers industry standard services, but also innovates to provide more value to our customers and captures more of the market. We are insured, licensed and provide warranties for our work. Our high quality services and focus on a pleasant customer experience helps us get repeat clients, referrals, and builds our reputation. Also, our motto is: “Leave the place cleaner than we found it” - so you’ll always see us with a broom in our hands before we leave. At present, the following are the main categories of HVAC Plumber products: • Furnace installation and repair • Water heater maintenance, installation and repair • Air conditioning installation, maintenance and repair • Complete plumbing system design and installation • Drain, sink and toilet unclogging and jet rodding and repairs Our extra value added products: • Emergency services • Indoor air quality testing services • Air duct and dryer vent cleaning services • Warranty services • Equipment sales Price Our reputation and successful marketing generates more demand than we can handle, so it allows us to charge premium for our services. We train our service technicians to upsell our other services. We also have a customer loyalty program in place to reward our long-term clients with better rates and provide coupons to first time clients. We also seek partnerships with organizations such as: homeowner associations, insurance companies, builders and general contractors, and offer exclusive pricing options based on quantity. Place The company has offices in downtown Chicago, but walk-in customers are unusual. We are physically represented by our company vans, uniforms and warranty stickers. We consistently attend industry trade shows, and belong to the Chicago Chamber of Commerce. We nurture partnerships with our equipment vendors, participate in their trainings, and have certifications, which allow us to be listed “licensed technicians” on their websites. We serve the Chicagoland Area, which is about a 30 mile radius from our warehouse, but we do make travel exceptions for long-term clients and bigger projects. Our company website is the most important communication tool, and is a place where our clients learn about our services and make initial contact. We invest a great deal of money and time to keep it updated and useful to our audience. We plan to expand our website to include ecommerce and make some of the package services, equipment and accessories available for purchase online. None of our competitors are doing this at the moment, so we’ll take advantage of being pioneers in this regard. Promotion Most new business comes through our website and we focus all of our promotion efforts to drive more traffic to it. Our promotional mix is as follows: • Search engine optimization • Paid traffic • Social media marketing • Content marketing • Email marketing Launch Success HVAC Plumber is an industry-leading HVAC and plumbing service provider serving the Chicago area since very long .. We specialize in new installations, repairs, and 24 hour emergency services.
