Presented by The Emporion Concepts
DRYV
The Future of Retail Business/E-Commerce.
11th April, 2022.
To The Choice Mall/ FastFoods.
PROBLEM
STATEMENT
The harsh competition and the need to
establish dependable structures in today's
business world have driven businesses to
leverage on prevailing tech models to advance
and target market dominance in all sectors.
In today's grinding economy, attaining market
dominance is not just about having what
people need and advertising them, but also in
having a competitive edge that you can brag
about, over your competitors.
OUR MAIN
GOAL
To make De Choice's
endeavours an important
part of people's everyday life,
in every city where they have
a presence.
Objective 1
Objective 3
Develop a customer user-friendly
web/mobile application that will
cover the online sales and delivery
in De Choice Mall and Fast Food
branches nation-wide.
Train every staff that have a stake in
ensuring that "Goal 1" is met,
deployed and sustained.
Objective 2
Objective 4
Deploy "DRYV", which is a prototype
programme specially designed to
target and retain every potential
customer within every town where
De Choice has a business presence.
Deploy, manage and maintain the
smooth running of the mobile
application as well as the reward
programme for optimum productivity,
beginning with the Fastfood as a pilot.
DRYV
A REWARD/REFERRAL PROGRAMME
The common Customer Loyalty Programme
one will find in both the retail and hospitality
business is a discount system, which is either
instantly awarded or accumulated as points
for the customer.
DRYV is a prototype model, that is in a class
of its own. Designed to not just do the above,
DRYV multiplies those little discounts into
meaningful
percentages,
which
is
accumulated for the customer, ensuring a
sizeable sum at cash-out. This cash-out will
be as vouchers that can only be used within
the same place.
With DRYV,
every purchase
by customers
are potential
investments
that promise
them returns in
cash.
The DRYV model has in itself a driver that
converts every customer to a potential
marketer for your Businesses.
This is infused in DRYV's referral
programme, which entitles a customer to
a bonus every time his/her referral makes
any purchase from either the Fast Food or
Mall, YES WE MEAN EVERY TIME!
Note: that this bonus is at no extra cost to
either the business or the customer
during purchase.
With DRYV,
every
Customer
becomes a
potential
marketer.
DRYV
FEATURES
Rewards are paid on every single transaction.
The rewards are not instant. Each reward is
paid into the customer's "DRYV Wallet" when
the reward progress percentage reaches 100%.
This is determined by the frequency/volume of
transactions carried out.
When reward is paid, user gets notified via push,
both in-app and e-mail.
The reward can only be cashed out by the
customer twice every year (before Easter and
before Christmas), as vouchers which can only
be used within the eatry or Mall, as issued.
To refer a new customer, an existing customer will
share his/her referral code with the new customer,
with which the new customer will complete his/her
registration process. The app will confirm the code
by displaying the existing customer's registered
name when the code is entered.
The customer will be able to see the reward
status of all his/her transactions either as
"pending" or "paid", from his/her transaction
history. The status is dependent on the
percentage progress of the reward, which will
be equally visible.
The reward percentage to the customer is based
on the product category it belongs to and the
percentage discount setting (see page 8).
For every transaction the referral carries out, the
referee is entitled to a certain percentage. This is
called "The Referral Reward". This reward will also
be paid into the referees DRYV Wallet.
DRYV
FEATURES
OUR
CONCEPT
The referee's reward is not instant... it is paid per
transaction by the referral and it is paid to the
referee when that particular transaction by
referral gets his own reward for purchasing.
DRYV's concept is basically founded upon a detailed
and
well
documented
sharing
formula,
programmed to work automatically to reward every
transaction detail that it is furnished with.
The referee will have a referrals section on his
dashboard, where he will see all his referrals by
name. A click on any of the name drops down to
show the transactions by that referrals, as well as
the percentage progress of the transaction, if
paid, he simply sees "paid" and the amount paid.
And as long as there is constant sales going on,
every transaction MUST cash out a reward that is not
just a paltry discount, yet this reward is based on
discounts given. And the more transactions come in,
the faster the rewards.
In addition, the referee and referral will get a
100% cashback coupon when a successful
referral is made. This coupon can only be used to
purchase a particular item. And this MUST be an
item with at least 100% profit margin.
You can think of this as an automated version of
what businesses like forever living products and
Edmark do, just that in this case, the customers are
the ones getting rewarded for every transaction
they make. THIS IS THE FUTURE OF RETAIL
BUSINESS. (Request a demo)
FIGURES AT
A GLANCE
THE PERCENTAGE DISCOUNT IN
RELATION TO PERCENTAGE REWARDS
Discount
User Reward
Referral Reward
1
3
1
2
7
1
3
10
2
4
12
4
5
15
5
10
35
5
15
55
5
20
75
5
25
95
5
OUR PROPOSAL
DRYV is not for sale. The owners of DRYV offer a
simple partnership where DRYV will be deployed
in your business and the entire Reward and
Referral Systems managed by us and in return,
you grant us the right to deploy our recharge and
bills payment solutions within your app, which
offers the same reward system for completed
transactions.
DRYV depends on accurate data imputation and
has zero tolerance for mistakes/errors. Therefore, a
dedicated staff will be deployed, whose
remuneration will be The Choice's responsibility.
The major job description of this staff will be to
ensure quality control as well as ensure that data
updated by the business managers to the app are
accurate at all time.
MORE BENEFITS
Aside
the
numerous
advantages
aforementioned in this document, We will
equally ensure the smooth running of the
mobile
application
for
optimum
productivity,
while
handling
the
management of the entire DRYV system
(from the point of sale to Cash-out),
working with the business' management
team by ensuring that the deliverables
required for proper documentation are
forwarded as and when due.
This integration will provide a database of
all your customers, while giving you a
platform to easily reach them whenever
you wish to, without stress.
THE OPERATIONAL PROCESS
Discounts are paid into our
discount collection account
Purchase by customer
At cash-out, funds are
transferred to business
account according to the
vouchers issued .
Matured Rewards and Referral
Bonuses are paid into a dedicated
business account on a weekly
basis according to transaction
records for easy cash-out.
DELIVERABLES
List and total amount expected as
discounts given, according to product
categories.
Weekly reports showing the total number
of transactions, as well as the ones with
fully matured rewards.
Deposit proof for the newly matured
transactions with the transaction ids.
Voucher creation for reward pay-offs.
POSSIBLE
CHALLENGES
Poor Managerial as well as operational structure.
Lack of skilled
positions.
personnels
in
stake-holding
Willingness to learn by staffs that have important
roles to play in the successful operation of the
business.
Poor maintenance of facility equipments.
GET IN TOUCH
uunegbu84@outlook.com
+234-803-464-4646