Here’s How to UP Your ECOMMERCE Game!
Did you know that there are approximately 12 million – 24 million Ecommerce websites
in the world? And with every passing day, more sites are being created. This shows how
fierce the competition is in the current market and how starting and surviving in an
Ecommerce world comes with its own set of challenges.
A brand needs much more than a beautifully designed website to stand out from the
crowd. So, to make sure that your Ecommerce store is providing shoppers with a quality
shopping experience, it’s crucial to know what pain points you’re likely to face as an
Ecommerce business and how to solve these problems.
From audience retention to generating targeted traffic, one of Ahmedabad’s best
Ecommerce website design and development agencies, Flora Fountain has
identified some major eCommerce pain points faced by brands while setting up their
website and is here with some tips on how to solve them.
ABANDONMENT RATE
No one likes to be abandoned! Not even the brands!
But unfortunately, ECommerce stores have an average 69.57% abandonment rate,
which means that only 3 out of 10 potential customers complete a purchase when
shopping online.
Cart abandonment is when a customer picks a product they want, adds it to the cart,
goes to the checkout window and leaves the website from there. There could be many
reasons behind this action, like unexpected and additional costs (hidden taxes, shipping
charges) calculated over and above the sale price, better prices on other websites, long
and complex checkout processes, long delivery durations, confusing return policies, to
name a few.
How to solve it?
While it is next to impossible for a brand to achieve zero cart abandonments, there are
certain steps which could help them bring it down considerably.
– One option is to show progress bars on every step of the shopping process. Because
the human mind is hardwired to follow trails and complete them. This will prompt them
to finish the purchase.
– Maintaining transparency by showing the complete breakdown of the product’s
pricing, including the taxes, the shipping costs, and any other fees makes the customer
trust the brand more.
– Reminders are also a great way to prod customers to go back to their cart and finish
their purchase. It is usually done by emailers or SMSes.
CUSTOMER SERVICE
Millennials value personalization! Like having recommendations from support staff,
prompt replies to solve their shipping or payment issues, etc. Because good customer
service makes customers make repeat purchases with the company.
Whereas poor customer service leads to customers backing out from purchases. About
78% of customers back out of a purchase because of a poor customer experience.
Customers are not able to speak to a person who can provide them with the answers
they are looking for. Customers are put on hold for unreasonable lengths of time.
How to solve it?
A brand should incorporate a WhatsApp number or Facebook messenger chatbot along
with other chat options for the customers which are available 24*7. A live customer
support team, not robots will be a big help to the site. Encourage user-generated content
that spreads the word about their customer service experience.
The brand should also add a ‘contact’ section on their Ecommerce website along with
information on top of every page with clickable phone numbers and emails. This adds to
a brands’ credibility.
PRODUCT SEARCH
Imagine what customers would do if they were not able to find what they are looking for
on a site because they either don’t know the name or they don’t remember it. They
would go on a site where the site itself helps them to find what they are looking for.
This means that if a brand is unable to show its customers what they are looking for, the
brand may lose them to competitors who are actually doing what the customers want.
Enter, Search Box!
How to solve it?
A brand should place a search box in a visible location like a top right hand on the page
and use attention-grabbing colours to it because it matters to the customers.
Ahmedabad’s Flora Fountain, with its best Ecommerce web development
services, developed Falguni Gruh Udhyog’s ( Falguni Vastrapur) website and added the
search the same way to help its local customers.
Not only this, a website should provide customers with the ability to carry out searches
by multiple parameters like category, manufacturer, part number, brand, etc.
A brand should also try to offer advanced search functionality. Like, a visual search, or
keywords. With this the customers can upload a photo of the item they like and the
search engine will find the product for them. And with the help of keywords or
synonyms, a brand can help customers find the product they don’t remember by name.
HIDDEN COSTS
Customers work out the price of the product they want from the moment they start
adding products in the cart. But as soon as the customer finds out that they are not
paying what they thought they would due to additional hidden shipping fees or handling
charges, they leave their transaction.
How to solve it?
It’s very important for the brands to let their customers know the exact charges or fees
as the hidden fees always irk customers. How to do that? By having a consistent and
clear pricing strategy.
The customers might be expecting free
shipping but if a brand is not providing that, it
should make sure to include the fee before the
checkout page. There should be a detailed
bifurcation about the shipment or handling
charges in the menu with a link on every
product page.
So, we tried our best to convey common
eCommerce pain points, maybe these resonate
with you or maybe not. If not, your brand has
different pain points. Let the experts at Flora
Fountain, one of Ahmedabad’s best
ecommerce
website
design
and
development agencies, find them and solve
them for you.
Content source