Major/ moderate 1. Products have to be cheap 2. data privacy: high end customers/ sellers might not want to appear on the platform significant/ moderate: 1. inclusion of the sellers (every type of seller, even home made cooking is included) 2. animal welfare: meat-processed food is still sold, making it unsustainable over the long term Moderarate/ moderate: 1. too good to go’s business is based on stakeholders’ satisfaction, it’s hard to find some principle which isn’t important for both, although, trends for food are usually not a big game changer for both major/sign: 1. producers equality 2. Product quality (ensure all products maintain high igene standards) 3. Timing for sourcing: business is based on efficient timing to link the two parties sign/sign: 1. Food and nutrition security 2. Circular economy (food wasting sorted) 3. Mod/sign: 1. Product regulation and taxation major/major 1. drivers go to pick their food: drivers pay a discounted price for items 2. over/under nutrition: there should be controls over the food that is sold and to who it is sold (respecting privacy), in order to improve nutrition quality of the customers sign/ major: 1. environmental: climate change – extra miles driven are a waste of gas (it’s still for a good cause, which is food waste) mod/major 1. development in all geographical areas Comment: overall the startup is based on a sustainable idea, practically, it needs to be understood what are the costs in terms of gas-wastage every time a customer drives to pick up his/her food: is it worth it in terms of dollars and climate change?