Quiz 1
Solve all questions.
Line 1,3,5
Define Market oriented mission statement. (1 mark)
What is diversification? Give example (2 marks)
What is the difference between market segmentation,
targeting and positioning? (3 marks)
Line 2,4
What is marketing mix?
(3 marks)
What is SBU? Explain it (3 marks)
What is Market penetration? give example (2 marks)