10/17/2020
4-H Fans and
Friends - Leveraging
and Engaging the
4-H Alumni
Community
9:30 -10:15 a.m.
Tina Veal
4‐H Alumni & Constituent
Engagement Manager
Illinois 4‐H
1
Introductions
Name
Use the Chat Box
Current
County/Unit 4‐H Alumni? Volunteer Role
Yes/No
If yes, where from?
2
1
10/17/2020
Illinois 4-H Alumni Association Mission
Established in 2016
The mission of the Illinois 4-H Alumni Association is to
lifelong statewide community of 4-H alumni and
create a lifelong,
provide increased opportunities for meaningful engagement
in order to increase awareness, pride
pride, participation,
volunteerism,
volunteerism and philanthropic commitment to Illinois 4-H.
3
Illinois 4-H Alumni…
• Represent the past, present and future of what Illinois
4‐H is all about.
• Our alumni are our greatest advocates.
• Our alumni are the key to our future success because
they invest their time, talent and treasure/philanthropy.
• 4‐H alumni believe in motto “to make the best better”
4
2
10/17/2020
Lifelong Connection
Alumni Circle of Life
•
•
•
•
•
•
•
More time for engagement
Engage as mentors, leaders, volunteers,
local/state experts
Lifelong learning
Leadership Volunteer Opportunities
Affirm affiliation & capitalize on nostalgia
Family Programming – engage grandchildren
“Fundraising” – Ask for support
•
•
•
•
•
Late Career/
Family &
Empty Nest
4‐H Member
Volunteering (committees, short term)
Family Oriented – Possible Cloverbuds
Alumni regional engagement
“Friend raising”
Could be a “gap” period
Engaged Youth
Opportunity to learn from others.
Career Exploration
Learning Leadership
Community Engagement
•
Young
Alumni/College
Students
Engaging Family Members – 4‐H
Mid Career/
Program, Spin Clubs, Camping
Family
Mentoring/Sharing experiences
Family Programming
Introduce need for financial support
“Friendraising/Fundraising”
•
•
•
•
•
•
•
•
•
•
(18‐24 years old)
Early Career/
Family
•
•
•
•
•
•
•
•
College Connections
– YLT, Collegiate 4‐H
Mentoring
Internships/Job Shadow
Volunteer Opportunities
Train the Trainer – share
experiences/expertise
with younger members
Social Media engagement
“Friendraising”
Could be a “gap” period –
need to keep engaged
Ask them what they need.
5
Illinois 4-H Program
Builds leaders that make an impact on their communities.
We need to rebuild connection to these 4-H alumni.
In a 2019 National 4-H Council 4-H Alumni Survey, results
show that 4-H members are:
•
•
•
•
4x more likely to make contributions to their communities.
2x more likely to be civically active.
2x more likely to participate in out of school science programs.
2x more likely to make healthier choices.
6
3
10/17/2020
A 4‐H Experience Correlates with
Success in Life
All data suggest that Alumni benefit from the 4‐H
Model well into adulthood and over the course of
their lives—socially and economically.
7
4-H’ers Make a Difference
and Love Their Work
% Describes Perfectly or Very well
0%
10% 20% 30% 40% 50% 60% 70% 80%
57%
I make a difference with my work
37%
succeeding in work and career
51%
I love my work
33%
I have a good balance between work and home
life
48%
39%
44%
I am working in the field that I studied/trained for
53% of Alumni say 4‐H impacted
choosing their career
31%
23%
27%
I only work because I have to work
4‐H Alums
78% of Alumni say 4‐H impacted
Non Alums
8
8
4
10/17/2020
Alumni are community advocates.
4‐H Alumni are far more likely to donate,
volunteer regularly, be involved with faith or
politics, and support funding for public
universities.
9
4-H Alumni Are More Involved
0%
10%
20%
30%
40%
50%
58%
I AM COMFORTABLE IN A LEADERSHIP ROLE
38%
68% of 4‐H Alumni
believe “My life will
make a difference in
the world”
50% of Non Alums
believe “My life will
make a difference in
the world”
51%
I DONATE TO AND SUPPORT
NONPROFITS/CHARITIES FINANCIALLY
27%
45%
I VOLUNTEER IN THE COMMUNITY REGULARLY
20%
I AM ACTIVELY INVOLVED WITH MY
CHURCH/SYNAGOGUE/PLACE OF WORSHIP
60%
42%
22%
27%
I AM POLITICALLY ACTIVE
Alumni Say their 4‐H Experience Impacted
Life in the Following Ways
 Being a good citizen
 Creating confidence
 Leadership skills
 Civic engagement
91%
91%
86%
79%
19%
4‐H Alums
Non Alums
10
5
10/17/2020
Allegiance to 4‐H remains strong
throughout life.
The brand’s net promoter score is high. Even those
that are somewhat disconnected still rate 4‐H
positively—indicating latent potential for
engagement.
11
NPS linked to Participation and
Connection
Net Promoter Score
(based on likelihood to recommend)
‐100
100
+60
Promoters
70%
Passives
20%
Detractors
10%
Strongest Brand
Promoters:
Female Alums
Alums Age 55+
Parents With Children in 4‐H
Alums in Northeast & Midwest
Rural Alums
Alums with 4‐year Degrees
Former 4‐H Leaders
High School 4‐H’ers
High Participation in 4‐H
12
12
6
10/17/2020
Social Media Engagement
ALUMNI
DATABASE
SOCIAL
MEDIA FOOTPRINT
398K
846K
Database Growth
Key Sites
Alumni
147K
Facebook
736K
Friends
251K
Instagram
46K
Other (Twitter, LinkedIn, Pinterest, You
64K
Tube)
13
13
How does
Illinois 4‐H
plan to
engage 4‐H
alumni?
14
7
10/17/2020
Illinois 4‐H Alumni Relations
Identify
4‐H Alumni
Alumni
Engagement
Marketing &
Communications
Youth
Engagement
Awards &
Recognition
15
4‐H Alumni
Identification
16
8
10/17/2020
4-H Alumni Identification
What can you do?
• Help to build awareness of the
IL 4‐H Alumni Association
• Assist with local alumni identification
• Reach out to past club members
• Social Media
• Encourage free registration for
Illinois 4‐H Alumni Association
https://go.illinois.edu/4halum
17
Alumni
Engagement
18
9
10/17/2020
Alumni Engagement
• Alumni want to be engaged in different ways!
4‐H Updates
Goal:
Support to
4‐H Youth
Educational
opportunities
Events/
Networking
Develop stronger connections among one another to create an alumni network.
19
4-H Alumni Profiles
Do you know a 4-H alum to profile?
We want to share 4-H stories!
https://go.illinois.edu/4halumnistory
20
10
10/17/2020
Develop opportunities to Network
• Virtual and In Person Events to
be planned.
• 4-H Alumni Videos – highlighting
career and 4-H impacts.
21
Marketing &
Communications
22
11
10/17/2020
4-H Alumni Communication
• 4‐H Alumni Newsletters 4x
per year.
• Invitations to future 4‐H
alumni events
• Opportunities to volunteer
• Opportunities to engage with
youth.
• Engage on social media.
https://4h.extension.illinois.edu/about/alumni
23
Social Media - IL 4-H Alumni Association
Facebook Group –
https://www.facebook.com/groups/il4halumni/
• Transitioning from a FB page.
• New group started March 1, 2020
• 1200+ members
• Membership questions for group approval
• Engagement of alumni – Alumni Profiles, Roll Call
• Please share with local 4-H alumni
24
12
10/17/2020
Social Media - IL 4-H Alumni Association
New Social Media Outlets
Instagram - #il4halumni
Twitter – #il4halumni
Linked In - https://go.illinois.edu/LinkedIn4HAlumni
25
4-H Alumni News Updates
This is an opportunity for alumni to share
current news.
• Moved ‐ New Address?
• New Email?
• New job?
• Married?
• Promotion?
• New Baby?
• A recent death of a 4‐H alum?
https://go.illinois.edu/4HAlumniNews
26
13
10/17/2020
Youth
Engagement
27
4-H Seniors
Grad Survey/Tassels
4-H Ready 4 Life
Series
Alumni share career
paths and support to
youth.
• Resume building.
• Interview skills
Collegiate 4-H
28
14
10/17/2020
Awards &
Recognition
29
Leveraging Your 4-H Alumni Network
Become a
Member
Network
Talk to other
4‐H Alumni
Join the Email List
Stay connected
online
Get Involved!
30
15
10/17/2020
Breakout
Groups
Please Identify a note taker to capture and share ideas
31
Questions for Breakout 1
1. What resources would you need to engage 4‐H alumni or identify 4‐H alumni?
2. How can you engage 4‐H alumni in your club?
3. How do we engage alumni from different generations and at different stages in the
Alumni Life Cycle?
32
16
10/17/2020
Breakout Room 2
1. How do you feel 4-H alumni can benefit the 4-H program?
2. What types of programs/events would you like to see
provided to alumni for alumni engagement?
33
Let’s GROW & ENGAGE
our 4-H Alumni Network!
Questions?
Handouts will be available.
34
17