Project Proposal – BUS 251
Date: 27 November, 2019
To: Rifat Iqbal,
Faculty,
North South University.
From:
Group Name: Team Sphinx
Section_6
Group Member Name
ID
Group Representative’s Name
and Contact Details
Kazi Farhana Haque
1530426020
Name: Sheikh Tanzid Islam
Sheikh Tanzid Islam
1534206020
Jerin Tasnim Drishty
1531205030
Ayesha Bintay Awal
1620640030
Hamima Sultana
1612809030
Yanan Ahmed
1731849030
Cell phone: 01721442229
Email:
tanzid.islam@northsouth.edu
Subject: Proposal for selecting Egypt as the preferred country so that the business of
agriculture related products such as “Machinery” and “Transportation” can be expanded.
Introduction:
To analyze growing markets and a suitable location to expand the business of the company
located in Cairo, Egypt, this project, sanctioned by Mr. Mark Orr. Of MDO Inc. MDO Inc is
popular over the United States in the agriculture industry because its products are efficient
and innovative .Their products are mostly crop harvester, seed planter, tractor to Vans, all
catering to ensure fulfilment of the needs of the farmers of USA. This is also known as a
leading Machine and transportation company that emphasizes on agriculture related
machineries and transportation. Since the company has reached the stage of financial
stability and growth so it high time for MDO Inc. to take a strategic decision to expand to
global market and which market to enter.
The overall goal of the project is to decide through analyzing the finding of the cultural
settings of the selected country whether MDO Inc. should invest in the country or not. We
will also look onto the factors that can affect the business to sustain like its strengths,
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Project Proposal – BUS 251
threats, opportunities and so on. We have mentioned below the country and the industry
that we are going to work on for the project
Selected Country: Egypt
● Location of the country: Eastern North Africa
● Industry: Agricultural Machinery and Transport
Project Requirements:
The Project will try to address:
1. What are the situation of the culture, politics and economy of Egypt?
2. The cultural contrast between Egypt and U.S.A.
3. What are the challenges MDO Inc. might face to expand in Egypt that needs to be
overcome?
4. What opportunities are there in Egypt?
5. A brief analysis of the resources and competitors in Egypt.
Target Audience:
This report and the subsequent presentation will have a primary target audience of:
● Undergraduate Students studying Business Communications/ Business in General
● Faculty members
● Research librarians or associates (In Business Communications)
● Any Parties interested in conducting business in Tanzania
Research methodology:
For this report we shall conduct both primary and secondary research however, secondary
research sources will mostly be used. Some prospective sources that we will rely on while
conducting our research include:
● Websites online that provide relevant data
● Journals (Print based and online)
● Articles (Print based and online)
● Presentations/Projects already conducted on similar aspects
● Discuss with experienced individuals who might be of help regarding the topic. (Eg.
Faculty members, Businesspersons)
Brief Analogy of Egypt:
The Arab Republic of Egypt is one of the most important countries in the Arab World with a
population estimated of 98million in 2019, it is the most populous Arab country and it is
culturally influential throughout the region. It is also a country with a wondrous ancient
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Project Proposal – BUS 251
history that came to shape modern Egypt. Most of Egypt’s population lives along the Nile
River, stretching about for 1600 km, supplies the majority of Egypt’s water. It is the only
thing that is allowing agriculture in Egypt as the country gets very little rainfall thought the
year. The official language of Egypt is Arabic and Modern Standard Arabic is the language of
the media and education system. Egypt's economy depends mainly on agriculture, media,
petroleum imports, natural gas, and tourism. Economic conditions have improved in the
recent years, after a period of stagnation due to more liberal economic policies. Egypt
having on the wonders of the world, The Great Pyramids of Giza, has attracted tourists
around the world, making tourism a huge income source for the Egyptian economy.
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