Group 5 PELONITA, REY JHONSON NICELL- ANN DEQUINA GLENN DESCUATAN PRESENTER FACILITATOR SECRETARY Theories are derived from real-world data. Data collection and analysis occur in constant repetition The process of data collection is called theoretical sampling. Interview people Transcribe audio files Begin analysis Break up transcript into individual excerpts Group excerpts into code Go back to the field and collect more data After, see how your new data compared to the existing codes Find connection between codes After finding codes and categories, go and collect more data. Continue refining the codes with the new data collected. Grounded theory is a process where data collection and analysis happened in a cycle. And with every cycle, your raw data takes a step closer to becoming your final grounded theory.