APPLIED BUSINESS ANALYTICS STARTS MARCH 31, 2022 12 WEEKS | ONLINE Gain hands-on proficiency in data-driven decision-making with no prior coding experience required Overview The rules of success have shifted. Today's leading companies make essential decisions in real time, use past learning to create better roadmaps, and even predict what its customers may need. How? By altering the building blocks of decisions driven by data, analytics, and technology. According to a Gartner report of last year, 33% of large organisations will have analysts practising decision intelligence, including decision modelling by 2023. To make your resume stand out, get industry-recognised credentials in interpreting and analysing data to boost your organisation's bottom line, delight customers, and innovate for business transformation and growth. That's why the Applied Business Analytics programme from ISB Executive Education is a must for anyone looking for a high-growth career in data analytics. This high-impact programme is designed to provide a hands-on experience of key machine learning models and techniques to gather insights or predict outcomes. Taught by leading ISB faculty, this career-enriching programme will allow you to apply analytics to generate insights and make data-driven business decisions. Who is this Programme for? Sound data analytics enables businesses to predict outcomes, be agile, and prepare for risks. Understand the world of machine learning models and their business applications to make data-driven decisions confidently and solve business challenges. And you don’t even need coding experience to join this programme! This cutting-edge programme is best suited for professionals who are: Looking to upskill in data analytics to manage data science and analytics teams, and improve functional performance through analytics Interested in leveraging business analytics to outpace the competition and develop data-driven growth strategies Seeking to sharpen their strategy offering for clients by providing data-driven solutions to their problems Programme Highlights 108 16 19 Recorded Videos from Assignments* & Faculty-built renowned ISB faculty Quizzes Apps 17+ 13 3 Discussion Boards Live Online Sessions with Eruditus Career Services industry practitioners Workshops *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Eruditus grading team. Note: The final number of quizzes, assignments and discussions will be confirmed closer to the programme start. Why ISB Executive Education's Applied Business Analytics? Hands-on exposure to faculty-built apps that can provide insights without coding Explore in-demand ML techniques in business and their applications Gain actionable insights from industry-oriented curriculum and real-world examples APPLY NOW Learn via recorded videos from renowned ISB faculty, and live online sessions with Eruditus Programme Leaders Programme Faculty Prof. Manish Gangwar Associate Professor, Marketing Associate Dean – Research and RCI Management; Executive Director- IIDS Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of Texas at Dallas. His research interests include exploring marketing, product, and technology issues using quantitative models. His research articles have been published in leading academic journals, books chapters, and popular media. He was also recognised as one of the most prominent data science academicians in India. Prof. Sudhir Voleti Associate Professor, Marketing Associate Dean – Faculty Alignment and Registrar's Office (FARO) Academic Director, ISB Institute of Data Science Prof. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce organisations. Programme Modules This three-month certificate programme integrates hands-on practice with real-world application to give you a comprehensive understanding of data analytics for business. From exploring data structures and analytical approaches to learning techniques that reduce complexity, join this high-impact programme to effectively turn data into insights and make data-driven decisions. Develop your competence in business analytics with a holistic curriculum offering an optimal mix of: Data pre-processing Data analytics using ML Data-driven business insights Factor analysis Regression Perceptual mapping Classification Supervised Learning Unsupervised Learning Cluster analysis Decision trees Text analysis Causal inference Network analysis As of March 2020, India's analytics function earned consolidated revenues to the tune of US$35.9 billion – a 19.5% growth in revenue over the previous year (Analytics India Magazine, 2020). With such a promising business outlook, this is your chance to become a sought-after professional with this programme's immersive learning fueled with practical exercises, recorded lectures, live webinars, debrief sessions with Eruditus Programme Leaders, and analyses using simulated and real-world data sets. The industry-oriented modules include: Module 1: Introduction to Business Analytics Module 7: Decision Trees for Business Analytics Motivating example Motivating example Conceptual preliminaries Classification trees Problem formulation Regression trees Overview of various algorithmic and analytical approaches: supervised and unsupervised learning ML frameworks Module 2: Data Preliminaries for Analytics Data basics Data dichotomies Data types and scales Data cleaning and wrangling Common data sources Module 3: Regression – Descriptive and Predictive Analytics Motivating example Module 8: Cluster Analysis – Segmentation for Business Analytics Motivating example Cluster action Segmentation in business Module 9: Elementary Text Analytics Motivating example Conceptual preliminaries Basic descriptive text analytics Sentiment mining in text analytics Module 10: Network Analytics for Business Analytics Linear regression Motivating example Evaluating the model Some useful network properties Interaction effects Social Network Analysis (SNA) Module 4: Logit Model – Classification Analysis Motivating example Logistic regression Multinomial logit model Module 5: Factor Analysis and Business Analytics Applications Motivating example Conceptual preliminaries Factorising data Introducing the Network Analytics App Text networks Module 11: Experiments and Causal Inference Motivating example The anatomy of an experiment Business Analytics – a hypothesis for causal research Module 12: Capstone Capstone assignment Factor Analysis: more examples Module 6: Visualisation – Perceptual Mapping for Business Analytics Motivating example Visualising perceptual data Interpreting visualising output Visualising text mapping APPLY NOW Key Programme Takeaways Analyse data using analytics tools and gather business insights Use data-driven decision-making to make more informed business decisions Test whether your analyses confirm your hypothesis Describe ways to apply ML techniques in your work to solve business problems Describe how to collect and prepare data for analyses Eruditus Career Services Building an Impressive LinkedIn Profile (Group Session) Building an Impressive Resume (Group Session) Job Placement Assistance Interview Preparation (Group Session) Placement Assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset). Eruditus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others. Note: - This service is available only for Indian residents enrolled into select Eruditus programmes. - ISB Executive Education or Eruditus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Eruditus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here. Past Participant Profiles Work Experience 30% 26% 18% 26% 0 - 5 Years 6 - 10 Years 10 - 15 Years 16 - 20+ Years Top Functions 11% Finance/ Accounting 36% Others* 22% Information Systems/ Technology 12% Operations 19% Marketing/ Sales *Others include Consulting, Customer Service, General Management, and Legal amongst others. Top Industries 13% Banking and Finance 9% Consulting 30% IT Services 7% Retail 8% Manufacturing *Others include FMCG, Healthcare, Retail, and Telecommunications amongst others. 33% Others* Certificate Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Applied Business Analytics from ISB Executive Education. The Centre for Executive Education at the Indian School of Business DZDUGVWKLVFHUWL¿FDWHDFNQRZOHGJLQJWKHSDUWLFLSDWLRQRI Callista RQFRPSOHWLQJWKH2QOLQH([HFXWLYH&HUWL¿FDWH3URJUDPPH $SSOLHG%XVLQHVV$QDO\WLFV from March 31, 2022 to June 30, 2022 Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education. ISB Executive Network Upon successful completion of the programme, participants will be a part of the ISB Executive Network. Benefits include: ISB Newsletters with the latest updates Learning and Networking opportunities via CEE Network Group on LinkedIn Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc Scope to facilitate as a Guest Speaker at ISB Executive events Preferential pricing with 10% discount on course fee on CEE Open programmes Upgrade to ISB Executive Alumni Group with 100+ learning hours Learning Journey Orientation Week The first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn how to use the learning management system and other learning tools provided. Weekly Goals On other weeks, you have learning goals set for the week. The goals would include completing the assignments, which have weekly deadlines. Flexible and Convenient Online Learning Learn online via recorded videos from renowned ISB faculty in a high-impact 12 week journey with a learning commitment of 4-6 hours/ week. Debrief Sessions The programme features weekly live online sessions with industry practitioners who are available to help you clarify your doubts pertaining to the content. Assignments are graded either by industry practitioners and/or by the Eruditus grading team. Timely Follow up and Learning Support The Eruditus Programme Support team will follow up over emails and phone calls with learners who are unable to submit their assignments on time. Programme Details ELIGIBILITY Any Graduate/ Diploma holder with minimum one year of work experience DURATION 12 WEEKS 4-6 hours/ week PROGRAMME START DATE March 31, 2022 Programme Details Programme Fee INR 1,08,000 + GST Instalment Schedule Remarks Fee Instalment 1 Within 7 days from the date of selection INR 26,000 + GST Instalment 2 May 5, 2022 INR 41,000 + GST Instalment 3 June 2, 2022 INR 41,000 + GST Note: GST (currently @ 18%) will be charged extra on these components. Round-wise Application Dates Date Round 1 Round 2 March 8, 2022 March 30, 2022 Note: Admissions are on a first-come, first-serve basis. There might not be a subsequent round if seats are filled in the initial rounds. The path to any actionable insight doesn’t come in one single form. There are many different elements in play, and they are always changing — business goals, technologies, data types and sources, and then some are in a state of flux. Each path to analytics insight should be individually paved with an outcome-driven mindset. - Surjit Swain Head of Analytics and BU Knowledge Insights Lead - ASEAN BU, The Coca-Cola Company About The Indian School of Business (ISB Executive Education) The Indian School of Business evolved from the need for a world-class business school in Asia. ISB has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), making it the 100th School in the world to achieve the ‘triple crown’ of accreditations from AMBA, EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in post-graduate business education. The ISB Executive Education is committed to creating business leaders through its innovative programmes, outstanding faculty and thought leadership. ISB Executive Education conducts programmes for working professionals that are designed to provide timely learning interventions that help them upskill and progress in their careers, while impacting the organisations that they operate in. Programmes are available across multiple business and functional areas, for different seniority levels, at various locations. Eruditus Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and other global locations in collaboration with MIT Sloan, Columbia Business School, INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education, Wharton Executive Education, IIM Lucknow Executive Education, IIM Calcutta Executive Education and Emeritus. Our world-class executive education programmes, supported by eminent programme experts, provide an immersive learning experience integrated with actionable insights and practical business applications. The meticulously curated programmes are delivered in a different range of formats; in-class, online, as well as blended programmes. Our extensive portfolio also includes short 2-4 day in-class workshops, online courses of 2-3 months duration as well as comprehensive learning journeys that run over 6-9 months, customised to an organisation’s requirement. Apply for the programme here APPLY NOW WhatsApp an Advisor on +91 7208889990* *This number does not accept any calls. Please message your queries. In collaboration with For registration and any other information, please get in touch with us at isb@eruditus.com