Section B: Activity 2 2.1 2.2 It is important for better knowledge of customers and better segmentation. It is also important because they increase sale, reduces customer attrition and it boost employee morale. 2.3 Inadequate education and lack of productivity is costing jobs and the educational system is not producing the skills for the labour market. 2.4 Self help techniques whereby they meditate mindfully and consider counselling to help them recognize and release stress . They can do mental imagery relaxations and they should open up to their families . They can also network for employment and writing a reflection journal to see how far they have gone looking for jobs will help them a lot. 2.5 I should be aiming for bachelor's pass because it will help me gain provisional entrance into any university or degree course and it makes me a candidate eligible for a degree as long as I meet the minimum requirements, I can study anything I like that I qualify for with the subject I am doing.