Sign In Subscribe Feb 22, 2021, 12:46pm EST | 14,978 views Apple Beats Samsung For Top Smartphone Vendor Globally, Selling 80M iPhones Last Quarter John Koetsier Senior Contributor Consumer Tech John Koetsier is a journalist, analyst, author, and speaker. Listen to article 2 minutes Phil Schiller, Apple's senior vice president of... [+] ASSOCIATED PRESS Apple sold almost 18 million more smartphones than previous leader Samsung in the last quarter of 2020, according to Gartner. ADVERTISEMENT !"#$%&"&#'()*%' +"%$,-).)/* !"#$%&'()$*+,-.$/&0$1%&0232%&.$/44'( Apple sold 79.9 million iPhones to Samsung’s 62.1 million in a massive change from 2019’s numbers, capturing 21% of global market share. That’s up 15% from the previous year, while Samsung dipped 12% on strong competition from Xiaomi, OPPO, and Vivo. ___ Forbes Innovation New Research Explores How Wisdom Is Different In Men A… Total smartphone sales for Q4 2020 were down 5.4%, however. “The sales of more 5G smartphones and lowerto-mid-tier smartphones minimized the market decline in the fourth quarter of 2020,” Anshul Gupta, senior research director at Gartner, said in a statement. “Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter.” ADVERTISEMENT Ai#el Broadband @499 Choose 6-month Ai.el Xstream Wi-4 Pack and Save upto ₹2,300 with Plans Sta.ing @799 Book Now Ai.el Xstream Fiber Worldwide Top 5 Smartphone Sales to End Users by... [+] GARTNER Total smartphone sales for the quarter globally were 384.6 million, while in 2019 fourth quarter sales broke the 400 million unit mark. Xiaomi was the fastest-growing vendor, up 34% to 43.4 million smartphones. Huawei, which lost major international markets during the Trumpera US-China trade war, was down 41.1%. ADVERTISEMENT “The impact of the ban on use of Google applications on Huawei’s smartphones was detrimental to Huawei’s performance in the year and negatively affected sales,” Gartner says. For the entire year, Samsung retained its global lead in smartphone sales, but Apple and Xiaomi were the only two major smartphone vendors to grow year-over-year in 2020. Key to growth in 2021? 5G, according to Gartner, which forecasts a return to growth in global smartphone sales in this year. “In 2021, the availability of lower end 5G smartphones and innovative features will be deciding factors for end users to upgrade their existing smartphones,” say Gupta. “The rising demand for affordable 5G smartphones outside China will boost smartphone sales in 2021.” Get the best of Forbes to your inbox with the latest insights from experts across the globe. Follow me on Twitter or LinkedIn. Check out my website or some of my other work here. John Koetsier I forecast and analyze trends affecting the mobile ecosystem. I've been a journ… Read More Corrections Reprints & Permissions ADVERTISEMENT Loading ... More From Forbes Apple Reveals Breathtaking Design For Future iPhones Huawei Reveals Desktop PC With Gorgeous Design To Rival Apple Will Inflation Stabilize? Mary Daly, CEO Of The SF Federal Reserve Answers ADVERTISEMENT Zwift Responds To Weight Doping Controversy Apple To Announce Surprise Cancellation Of Beloved Apple Watch, Insider Claims Tribit XSound Mega Review: Pint-Sized Powerhouse With A Built-In Light Show ADVERTISEMENT Garmin Fenix 7 Vs Epix 2 Comparison: Which Is Better? Pocket This Mini Tripod From Manfrotto If You Are Traveling Light Kumu Introduces Technology Reducing 5G Latency Improving Throughput ADVERTISEMENT © 2022 Forbes Media LLC. All Rights Reserved. AdChoices Privacy Statement Do Not Sell My Personal Information Terms and Conditions Contact Us Report a Security Issue Jobs At Forbes Reprints & Permissions Forbes Press Room Advertise