Practical advice and use cases for the Sports Betting & Gaming
industry
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Mobile App (push & in-app)
Web Browser (push, web inbox & pop-up)
Email
SMS
Social messengers
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Personalisation
Intelligent delivery
Segmentation
Journey builder
Real-time
Analytics
Location-targeting
GDPR
A/B testing
ACQUIRE
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Driving new registrations & first time deposits
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Increasing bet frequency
ENGAGE
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Delivering in-play, real-time odds
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Increasing wallet share & cross-sell
RETAIN
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Reducing player churn & dormant users
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Recovering abandoned betting slips
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Location-targeting
The Sports Betting & Gaming market is thriving.
The challenge for brands big and small is how to entice players with real-time,
dynamic content and increase wallet-share. We’re working with global brands
like Paddy Power Betfair, 888.com, Oddschecker, Novomatic, Rush Street and
Reflex Gaming to help them engage their audiences across every device and
channel.
We understand how crucial segmentation and customer profiling is to your
marketing teams. It’s what empowers them to send personalised, relevant
content that resonates with your audience.
We’re optimising our clients’ registration processes too, getting players set up
with an account and placing their first bet. Beyond that, we’re helping them to
increase their conversion rates and recover abandoned betting slips. And we’re
even helping them to fend off competitors by fostering brand loyalty and
reducing player churn.
We understand what’s at stake for your brand.
Xtremepush represents the next generation of customer engagement software.
We are more than service providers; we are strategic partners, working
alongside you to develop use cases and execute your business goals.
We’ve put together this guide to demystify multichannel engagement and give
you a sense of what’s possible. We’re ready to work with you every step of the
way. Within 12 weeks we’ll have you launching intelligent and dynamic
multichannel campaigns at speed and scale.
Tommy Kearns
CEO at Xtremepush
In-app messaging
In-app messaging is a great way to reach and
engage users while they are interacting with your
app. It can be as simple as welcoming them to your
app and giving them a compelling reason to accept
notifications or introducing them to new features. It
can also serve as a prompt to users to complete
their journey to purchase. In-app messaging is best
used at contextually relevant moments.
You can now bet on the
latest NFL odds with
the SportsBet app.
Want to know more?
To guarantee a successful messaging campaign, a/b
testing is key to helping you pick the campaign that
will deliver the highest ROI. This essentially means
testing out different message variations to measure
the impact on a variety of metrics, including
conversion rates, click-through rates and revenue
generated.
OK
Push notifications
Notification Center
SPORTSBET
now
Latest Odds
Hi James, Man Utd vs. Spurs kicks off at
2.30pm and we've boosted Pogba to score 1st
to 8/1. Play Now!
Push notifications are a powerful way of bringing
users back into your app or increasing engagement.
This form of messaging is much more direct and
therefore must provide real user value to the
customer. By providing valuable messages that help
improve the customer experience, brands can
increase retention and loyalty.
Timing and relevance is of vital importance for push
notifications. Research shows that if a customer finds
a brand’s push messaging intrusive, they are much
more likely to delete the app. By targeting the right
customer segment with a relevant, personalised
message at the right time, the click-through rate
(CTR) and level of app engagement will be much
higher.
Just 2% of web traffic converts on their first visit. Web push is the most effective, and the
quickest, way to remarket to the other 98% and drive conversions, even after they have they
have left your website. It doesn’t require an app and delivers to both mobile devices and
desktops.
How does web push work?
When a user visits your website they are asked if they would like to opt-in to receive
notifications. Once they have given permission, you can start sending web push notifications
to their device. Typically, 15-20% of monthly unique visitors opt in.
Patriots vs Jets kicked off!
Click more to see the latest
odds.
Close
More
Patriots vs Jets kicked off!
Close
Click more to see the latest
odds.
More
What is the value of web push?
As the user has given permission to be contacted on this channel, engagement rates are
usually quite good (20% avg. across all industries). Opt-in rates are excellent as the user only
has to click “allow” when the question is asked. With Xtremepush, you can also customise
your value exchange to increase the number of opt-ins.
Web and app inboxes can be valuable additions to your multichannel strategy, particularly
when it comes to engaging website traffic or app users that have not opted in for push
notifications of any kind.
It functions similarly to an email inbox and allows you to target all of your web traffic or app
users. When a message is delivered to the app inbox, a badge appears on the users app icon,
prompting the user to click and further driving engagement.
x
INBOX
£100
In free bets!
Get £100 in free bets today only.
Make a deposit of £200 or more today
and get £100 in free bets! Deposit
My Live Races
Musselburgh 13:00 is about to
start! Click here to follow live the
race.
9 Feb 2019
Virtual Sports Bet
With virtual sports you can bet any
time! Click here and give it a try.
8 Feb 2019
Britain vs. Ireland
Show your support by backing your
team at The World Cup. Click here
to Bet Now.
13 Jan 2019
Web pop-up is a channel that offers an average conversion rate of almost 10%. It is an
eye-catching, real-time method of engaging with users as they browse your site. The delivery
of a pop-up can be triggered in a variety of ways, e.g., by a real-time event (player has logged
in or a deposit has been placed) or when a user is about to navigate away from the page
(a.k.a “exit intent”).
This channel is typically used to offer specific odds based on a player’s previous betting
behaviour and to collect email addresses. Many casinos use a “login pop-up” to analyse which
particular sport a player is viewing when they login. They can then automatically add that
player to the appropriate segment.
No opt-in is required for a user to receive a pop-up.
FREE BET!
Hi Mike, place another free bet, equal
in value, if 4 goals are scored in this
game!
For many sportsbooks, email remains a crucial channel within their wider digital engagement
strategy. Email inboxes are crowded however, with brands across every vertical vying for
attention. The key to standing out is personalising your messages and intelligently
segmenting your audiences so that the email content you send is individually relevant and
adds value to the customer’s experience.
FREE BET if more than 4 goals are scored
SportsBet
FREE BET
Hi Mike, If more than 4 goals
are scored in the next game
you place a bet on, you get a
free bet on us!
Check the latest football odds.
With an average open rate of 94%, SMS cannot be overlooked as an engagement channel. It’s
an opportunity to connect with your audience directly and add value to their experience of
your brand.
As part of your overall multichannel marketing strategy, it allows you to engage with offline
users and those who have not opted in for push notifications.
SportsBet
Monday
15:48
Win a £100 free bet in
our weekly draw. Reply
FREE to enter.
FREE
You are in the running!
Fingers crossed.
Message
Engage your customers on the social platforms that matter most to them. Personalise every
interaction, create better customer experiences and drive revenue.
Certain messengers, for example Facebook, allow you to share rich content, including images,
videos and CTAs, with your users. It is a particularly useful channel for providing customer
support.
SportsBet
Centurion is now 4/1 in the
2pm @ Cheltenham. Fancy
it?
YES
Nice. He’s been running very
well lately...
Messenger ⦁ now
SportsBet
Centurion is now 4/1 in the 2pm @
Cheltenham. Fancy it?
YES
Open App
NO
Send a message...
Go to Website
Personalisation
No more “Dear customer”! Personalising your messaging with
dynamic content is crucial. Ensure that you are on first-name
basis with your customers when you contact them.
Intelligent Delivery
Send the right message to the right person on the right channel.
Only contact your customers on the channels that you know they
like to engage with, based on previous behaviour.
Segmentation
Create detailed user segments using our inbuilt analytics & CRM
integrations. Layer intelligence from your backend systems and
target these groups with betting offers and content that you
know, based on previous engagement, they are interested in.
Real-time
Capitalise on engagement opportunities in real-time to increase
your chances of converting. Xtremepush puts the essential
metrics at your fingertips so you can make up-to-the-minute
decisions. Deliver targeted messages to players based on events
and odds changes in real time using smart templates.
A/B Testing
Test and optimise your messaging and time of send to maximise
your ROI. On channels that allow for rich content you can even
run multivariate tests on images and videos so that every
engagement opportunity is set up for success.
Analytics
Measure what matters. Consolidate your customer data across
every channel in one place and achieve a true Single Customer
View. Identify and address drop-off points in the sales cycle and
make sure that you achieve your business goals.
Journey Builder
Automate key interactions at each stage of a player’s journey,
whether that’s an app onboarding series or a betting slip
recovery campaign. Deliver event-triggered messages to move
prospects through the funnel and drive business goals.
Location Targeting
Geofencing and iBeacons allow brands to send contextually
relevant messages based on a customer’s location. This can be
used in a variety of ways, from driving footfall into your physical
branches to offering personalised odds to patrons at live events.
GDPR compliance
Since the change in E.U. law in May 2018, GDPR has become a
crucial factor in all digital campaigns run in those countries.
Suppression lists are updated in real-time so you can be sure that
everything you do is fully compliant with the most recent
legislation in your region.
How it’s done:
Send intelligent in-app messages nudging
the player towards your business goals.
Our powerful analytics tool helps you to
identify and address drop-off points in the
registration process.
In the example on the right, the journey
builder has been used to automatically
send an in-app message when a user has
failed to create an account after their 2nd
session.
On the following page is an example of the
type of message that can be sent via push
notifications (both app and web browser)
or email, to drive registered players
towards their first deposit and bet.
CREATE AN ACCOUNT
For today only, create an
account and we’ll match
your first deposit up to
€30.
Create Account
Ready to play?
Close
Tom, make your first deposit today
and we’ll match it up to €100!
More
An example of a web push notification encouraging a
registered player to make their first deposit
Channels:
Results:
In-app message, web push, app push,
email
BetBright increased their number of
monthly app users by 20.4% using the
Xtremepush platform.
Features used:
Analytics, segmentation, journey builder
20.4%
How it’s done:
Send personalised app and web push
notifications and emails to increase bet
frequency.
Use intelligent delivery and
segmentation to drive players towards
odds they have shown interest in.
Deliver relevant content at the optimal
time and on the channel most likely to
convert, based on an individual user’s
previous behaviour.
In the example on the left, an app push
notification has been sent to this user
based on his previous interest in Man Utd
games and his behaviour on mobile.
Channels:
App push, web push, email
Features used:
Analytics, segmentation, personalisation
Notification Center
SPORTSBET
now
Latest Odds
James, Man Utd vs. Spurs kicks off at 2.30pm.
Lukaku to score 1st at 6/1. Tasty!
How it’s done:
Capitalise on live events with a massive tv
or online viewership, like a cup final or a
horse racing festival with real-time,
event-triggered messaging.
Deliver odds to the player’s preferred
device at the crucial moments to increase
revenue. Allow them to feel part of the
action with a half-time or last-minute bet.
App push notifications are particularly
effective, quickly driving the player
towards additional bets (penalty decisions,
yellow cards etc) on games they have
already placed a bet on or shown interest
in.
Channels:
App push
Features used:
Intelligent delivery, segmentation,
personalisation, journey builder
Notification Center
SPORTSBET
now
No score after 45mins!
Halftime at the Camp Nou and it’s all square!
Messi to break the deadlock and score first is
now at 3/1. Fancy it?
“Xtremepush gives us a true Single Customer View. We’re able to build
campaigns that have an awareness of the customer, how they want to
be engaged with and also what they want to hear about. That has
made it extremely easy for my team to go and build campaigns that are
multichannel, that are personalised and to be able to execute them at
pace, which is extremely important.”
Adam Palmerini - Head of CRM at Oddschecker
Oddschecker is the world’s number one odds comparison website. In late 2018, they began
working with Xtremepush to consolidate and enhance their engagement channels. Within 12
weeks of signing, they were launching dynamic, real-time campaigns across web push, app
push, email, web pop-up and in-app inbox.
In the video below, Head of CRM, Adam Palmerini talks about his experience of working with
Xtremepush and how the platform is helping his team to drive core business goals.
How it’s done:
Drive in-app spend with customised,
real-time screens, delivered at key stages
of the user journey.
INBOX
Cross-sell games and products that the
player hasn’t yet experienced with
personalised, tailored content.
£100
To the right is an in-app inbox message
promoting a newly released slot game to
player who we know, thanks to
Xtrempush’s powerful analytics,
frequently plays similar games.
On the next page is a full screen version of
an in-app message, as well as a more
subtle banner style message.
The Xtremepush platform allows you to
fully customise every aspect of your
content.
x
In free bets!
Get £100 in free bets today only.
Make a deposit of £200 or more today and
get £100 in free bets! Deposit
My Live Races
Musselburgh 13:00 is about to
start! Click here to follow live
the race.
9 Feb 2019
Virtual Sports Bet
With virtual sports you can bet
any time! Click here and give it
a try.
8 Feb 2019
Britain vs. Ireland
Show your support by backing
your team at The World Cup.
Click here to Bet Now.
13 Jan 2019
DOUBLE WINNINGS
On all markets as a free bet if
either side hits the crossbar.
SEE OFFER
Channels:
In-app inbox, in-app message
Features used:
Segmentation, personalisation, journey
builder, analytics
How it’s done:
Re-engage lapsed and dormant users
through intelligent, data-driven
interactions. Use your detailed customer
profiles to engage them with odds and
offers that you know are likely to appeal to
them. Deliver personalised experiences
that rival brands cannot match.
Identify players with a high Lifetime Spend
and reward them with exclusive deals and
exciting offers. Xtremepush gives you the
analytics to understand your users and
keep them playing.
In the example on the right, the journey
builder has been used to automatically
send a segment of dormant users an app
push notification with an incentive to
drive them back to the app.
Depending on the individual’s engagement
history, this message could also be sent via
web push or email. This level of
intelligent delivery ensures that you are
always engaging your audience on the
most effective channels.
Notification Center
SPORTSBET
now
We miss you!
Tom, we miss you! Have a free £10 bet on us
RIGHT NOW.
Thank you!
Close
Joe, as a thank you for your play
during Cheltenham, we’ve added
€20 free credit to your account.
More
In the example above, a web push has been sent to a VIP
customer, rewarding their play and fostering brand loyalty.
Channels:
App push, web push, email
Features used:
Segmentation, personalisation, journey
builder, analytics
How it’s done:
Millions are lost every year due to
abandoned betting slips. By creating
intelligent recovery campaigns, our
clients are re-engaging customers and
driving them back to complete the
conversion.
In this example, an email has been sent to
the customer, notifying them of improved
odds and linking them back to their betting
slip.
Push notifications, both app and web, are
also highly effective ways to re-ignite
abandoned bets.
Channels:
Web push, app push, email
Features used:
Lakers/Warriors is about to start!
SportsBet
Lakers vs Warriors is
about to start!
Hi Mike, the odds you were looking
at have changed! Thompson is now
7/1 to score 5 or more 3 pointers in
the first quarter.
Return to betting slip
Personalisation, journey builder, intelligent
delivery
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Xtremepush is the complete digital engagement platform, purpose-built for multichannel
marketing. We empower leading brands to drive revenue and create better customer
experiences across email, mobile app, web browser, SMS and social messengers.
We offer a full suite of features, from enterprise-grade analytics and cutting-edge automation
to real-time delivery and personalisation. Create detailed customer segments to ensure that
every message you send is relevant and adds value to the individual user’s experience.
We are also strategic partners, working with you to enhance your digital strategy across each
of your channels. We are committed to helping you and your team achieve your business
goals.
We already work with a number of leading sportsbooks and gaming brands around the
world. Together we have developed a range of multichannel use cases to help them acquire,
engage and retain their players.
Schedule a demo of the Xtremepush platform
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from the very beginning. We prioritise customer trust. We know that customer data is
important to our customers’ values and operations. That is why we keep it private and safe.
We help customers maintain control of their privacy and data security in a range of ways:
Xtremepush has been awarded ISO 27001 certification, the internationally recognised
information security standard.
We provide compliance with high security standards, such as encryption of data in motion
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27018 compliant facilities, Distributed Denial of Service (“DDoS”) mitigations, operation of a
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If you have any questions about the range of deployment option and service packages
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