There is a lot of debate and discussion on the subject of the globalization of cultural practices, i.e., a
universal culture is forming all over the world. In some ways, it is the case despite some opposition from
national cultures, since both are growing in tandem. In general, the term "culture can mean the whole
way of life that includes economic social, political, and cultural norms behaviors, values, and values.
Globalization is viewed as the intermixing between people as well as cultures, economies, and technology.
Globalization of culture is a brand new phenomenon. It started with economic globalization--spread of
transnational corporations and global commodities, especially food and drinks items like pizza and coke,
and dress material such as Levi jeans, Reebok and Nike shoes, etc.
In this manner we all share the same transnational model of consumption. The growing trend of
consumerism has facilitated widespread consumer culture that is a forceful influence over the entire
world's population. As consumption increases and changes take place, it's evident in our lifestyles, tastes
as well as food habits, dress patterns , and ways of entertaining too. In this way, gastroenteritis, which is
a condition that is linked to eating habits reflects the globalization impact. The rising incidence of eating
disorders and the use of more fast food and the irregularity when eating has contributed to the
development of gastric disorder.
Neo-Marxist sociologists believe that the globalization process isn't only restricted to the consumer and
products, but is supported by theories and beliefs that support the culture of consumption. The changes
in values and norms are striking. Globalization has led to a more integrated and convergence of the
cultural relationships. The concept of globalization of culture is inextricably linked to globalization of the
economy. Mike Featherstone (1990) argued that due to the growth of the financial market, principal
players share a variety of habits and beliefs.
For instance the author cited is a strong connection between leisure and work. Others have emphasized
the rise of global consumption patterns and consumption, as well as the development of cosmopolitan
living, and the growth in popular music and culture (e.g., Madonna or Michael Jackson's most recent
tracks) as the basis for the growth of globalization in culture. In turn, the growing economic ties have led
to the influence of culture across different countries. The main agents for internationalization in culture
is transnational companies media, cultural and entertainment organizations that transcend the nationstate.
In the process of advancing globalization of culture technology has played a significant part. Technology,
in actuality has shattered the globe into our palms. The advancements in electronic communications (such
as television, radio cinema, telephone mobile and fax Internet and more.) and fast means of
transportation have had a profound impact on regional, local and national culture because they can now
be reached quickly even the most remote corners of any nation. In the end, the world is slowly gradually
becoming one. The media as well as geographical mobility fuel this notion. Giddens (1997) is one of the
researchers who described this phenomenon ‘time-space distancing that refers to the dissociation of
space and time created by modern communications.
The problems, such as the floods that hit Thailand or Indonesia as well as famines in Ethiopia and tsunamis
in Japan and other events such as the World Football Competition or Olympics in China or England are
global in scope. Similar to the creations of international political, economic social, and other organizations
such as UNO, WHO, UNESCO, UNDP, IMF, World Bank, human rights organisation, and the intricate
exchange between world systems have led to a great degree of global cultural homogeneity.
In addition the fact that science and secularization of thinking are the primary factors in creating the
innovative and critical characteristics of the contemporary outlook and has helped spread the concept of
globalization in culture. It is no longer a matter of assuming that certain customs or practices are
acceptable simply because they are based on the long-standing traditional authority.
In contrast our lifestyles have been increasingly based on rationality. Alongside the way our thinking,
nature of our ideas has also evolved. Ideals of self-improvement freedom, equality, freedom and
participation in democracy are the main developed over the last 2 or 3 centuries. These ideals helped help
in the globalization of the world's culture. Globalization has impacted cultures in two ways. Firstly it has
attempted to make the different cultures more alike. This is evident in the dress patterns such as pent
and shirt , and also to some extent , in the food industry, such as pizza, Chinese noodles, etc. However
globalization has aided in the revival of local cultures. We can see this as the resurgence of traditions and
the reforming of the culture of the.
Globalization of culture is also associated by some new trends in human relationships. Recognition of the
worldwide eco-system crisis emergence of a global concern for health issues like AIDS and various other
illnesses and the expansion of the notion of human rights, and the establishment of world-wide
democratic movements are but a couple of examples of the Integration that is happening between various
nation-states.