THE EVOLUTION OF MEDIA shs.mapua.edu.ph shs.mapua.edu.ph THE EVOLUTION OF MEDIA IN THE WORLD shs.mapua.edu.ph T R I B A L O R P R E - H I S TO R I C A G E shs.mapua.edu.ph • It is characterized by the prevalence of oral communication. • It is also known as “oral society” dependent on speech and word of mouth. shs.mapua.edu.ph The Age of Literacy • Humans learned how to read and write. • They also became more visual and rational. • alphabet shs.mapua.edu.ph PRINT AGE shs.mapua.edu.ph The Gutenberg Press was invented. The Gutenberg Bible (1455) was published. Books and papers were reproduced. The first American newspaper (1690) appeared. Knowledge is no longer restricted because sharing of ideas became faster, and acquiring information became easier. • Through printing, people were cultivated with a sense of homogeneity, which made it easier for a person to associate himself with a group. • • • • • shs.mapua.edu.ph ELECTRONIC AGE shs.mapua.edu.ph • There was a dominance of the electronic media, such as telegraph, radio, film, and television. • It is considered as a force that turned the planet into a global village. • The movement further extended and enabled a person to be at one with humankind. • Personal computers (1975) were invented. shs.mapua.edu.ph N E W M E D I A O R I N F O R M AT I O N AGE shs.mapua.edu.ph • World Wide Web (1991) began. • Products and services that provide information or entertainment using computers or the Internet emerged. • Through this age, almost everyone can access unlimited quantities of information. • It marked a major turnaround in communication, transforming the end users of media from being mere receivers of messages into senders who are also able to create content themselves. • There is already interactive communication, which uses feedback to modify a message as it is presented. shs.mapua.edu.ph THE EVOLUTION OF MEDIA IN THE PHILIPPINES shs.mapua.edu.ph P R E - C O LO N I A L P E R I O D shs.mapua.edu.ph • The delivery of message was through public announcements • Umalohokan shs.mapua.edu.ph • Literatures were immortalized through scripts on leaves and bark of trees • Baybayin shs.mapua.edu.ph S PA N I S H P E R I O D shs.mapua.edu.ph • The Filipino natives were introduced to print media using paper and ink. • La Esperanza (1846)- first newspaper in the Philippines • La Solidaridad (1889)- established by the reformists from the Propaganda Movement • Kalayaan (1896)- official organ of the Katipunan • La Independencia (1898)- most widely read newspaper during the Revolution shs.mapua.edu.ph AMERICAN PERIOD shs.mapua.edu.ph • A newspaper was still in the limelight. • The Manila Times (1898), Official Gazette (1902), and Manila Daily Bulletin (1900) • The first broadcast radio was introduced in the Philippines. • KZKZ (1922), run by Henry Herman Sr., was the first established radio in the Philippines. • K stands as the call letter of the radio station that period since we were a colony of the USA. shs.mapua.edu.ph • It was then changed to D when Francisco “Koko” Trinidad, the Father of Philippine Radio, requested the International Telecommunication Union to change the letter when we obtained our freedom from the Americans. shs.mapua.edu.ph JA PA N E S E P E R I O D shs.mapua.edu.ph • The Japanese disbanded all publications, except those used by the Japanese Government. • However, there were still underground papers produced to deliver phenomena during this period. shs.mapua.edu.ph M A R T I A L L AW P E R I O D shs.mapua.edu.ph • Broadcast stations, such as ABSCBN, RPN, and IBC 13, were sequestered. shs.mapua.edu.ph P O S T- M A R T I A L L AW P E R I O D shs.mapua.edu.ph • DEMOCRACY was re-established and media institutions were once again thriving. shs.mapua.edu.ph MEDIA CONVERGENCE The integration of mass media, computers, and telecommunications MEDIAMORPHOSIS Process of media evolution; how new technologies diffuse throughout society REMEDIATION Repurposing or refashioning of old media with the new one shs.mapua.edu.ph References • Bautista, Jr., A.P., & Ignacio, J.M.R. (2016). Media and information literacy in the 21st century. Novaliches, Quezon City: Brilliant Creations Publishing Inc. • Straubhaar, J., LaRose, R., & Davenport, L. (2016). Media now: Understanding media, culture, and technology (9th ed.). Boston, MA: Cengage Learning. shs.mapua.edu.ph End of Presentation shs.mapua.edu.ph End of Presentation shs.mapua.edu.ph
