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What are the other effects of media
and information to communication?
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LITERACY, WHAT?
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MEDIA LITERACY
• It also refers to understanding and using mass media in either an
assertive or non-assertive way, including an informed and critical
understanding of media, the techniques they employ and their
effects. Also the ability to read, analyze, evaluate and produce
communication in a variety of media forms (e.g. television, print,
radio, computers etc.).
• Another understanding of the term is the ability to decode, analyze,
evaluate and produce communication in a variety of forms.
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INFORMATION LITERACY
• It refers to the ability to recognize when information is
needed and to locate and evaluate this needed
information from various media. This also includes
communicating this information effectively in its various formats.
• “A person trained to apply information resources in their work may be
called information literate. This person has learned techniques and skills
to use a broad range of information tools… to shape information solutions
to fit their problems” (Kapitske, 2003, p. 39, as cited in Lau, 2013, p. 68).
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TECHNOLOGY LITERACY
• This refers to the ability to effectively use technology to
access, manage, integrate, evaluate, create and communicate
information.
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MEDIA AND INFORMATION
LITERACY
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“By being MIL competent, citizens:
1. are able to access, evaluate, produce, and disseminate information and
media content using appropriate technology;
2. understand and know their information and media rights and their
responsibility for demanding free, independent, and diverse information
and media systems;
3. understand the role and functions of information providers and media, as
well as the conditions under which these functions can be performed;
and
4. are able to create knowledge and share it widely as well as know how to
engage with information providers and media for self-expression and
democratic participation” (Kasinskaite-Buddeberg, 2013, p. 27).
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How media, information, and
technology literate am I?
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References
• Commission on Higher Education. (2016). Teaching guide for senior high school. Media and information literacy. Core
subject. Quezon City: Commission on Higher Education.
• Grizzle, A., Moore, P., Dezuanni, M., Asthana, S., Wilson, C., Banda, F., & Onumah, C. (2013). Media and information literacy: Policy
and strategy guidelines (A. Grizzle & M.C.T. Calvo, Eds.). France: United Nations Educational, Scientific and Cultural Organization.
Retrieved from https://unesdoc.unesco.org/ark:/48223/pf0000225606
• Kasinskaite-Buddeberg, I. (2013). Towards a holistic approach to literacy: Media and information literacy. In E. Kuzmin &
A. Parshakova (Comps.) & T. Butkova, Y. Kuptsov, & A. Parshakova (Trans.), Media and information literacy for knowledge
societies (pp. 23-28). Moscow: Interregional Library Cooperation Centre. Retrieved from
http://ifapcom.ru/files/News/Images/2013/mil_eng_web.pdf
• Lau, J. (2013). Information skills: Conceptual convergence between information and communication sciences. In E. Kuzmin &
A. Parshakova (Comps.) & T. Butkova, Y. Kuptsov, & A. Parshakova (Trans.), Media and information literacy for knowledge
societies (pp. 63-77). Moscow: Interregional Library Cooperation Centre. Retrieved from
http://ifapcom.ru/files/News/Images/2013/mil_eng_web.pdf
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End of Presentation
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