COMMUNICATION
ETHICS
OBJECTIVE
Evaluate
the essence of
Ethical Communication.
ETHICS IN COMMUNICATION
MORALS
Personal code of
discipline
VERSUS
ETHICS
Group rules
UNETHICAL BEHAVIOR …( DUFF,2017)
Your sales manager calls you into his office
and threatens to fire you unless you sell 50
large toasters. You know the large toasters are
inferior products, so you have been selling the
small toasters to your customers. To keep your
job, you must violate your conscience and
recommend that your customers buy the large
toasters.

ETHICS…
1.
2.
3.
4.
5.
Mutuality
Individual Dignity
Accuracy
Access to information
Accountability
ETHICS…
6. Audience
7. Relative truth
8. Ends vs. Means
9. Use of power
10. Rights vs. responsibility
MUTUALITY
Pay attention to the needs of others, as
well as yours.
INDIVIDUAL DIGNITY
Do not cause another person embarrassment or a loss of dignity.
ACCURACY
Tell the audience everything, they have a right and need to know, not just what is
true.
ACCESS TO INFORMATION
Never bolster the impact of your communication by preventing people from
communicating with one another or by hindering access to the supporting
information.
ACCOUNTABILITY
Be responsible and accountable for the consequences of your relationship and
communication.
AUDIENCE
As audience or receiver of the information, you also have ethical responsibilities. A
good rule of thumb is the “200% rule” where both the sender and the receiver have
full or 100% responsibility to ensure the message is understood, and that ethics are
followed.
RELATIVE TRUTH
As either sender or receiver of information, remember that your own point of view
may not be shared by others , so allow others to respectfully disagree or see it
differently.
ENDS VS. MEANS
Be sure that the end of your communication and the means of getting to that end are
both ethical.
USE OF POWER
In situations where you have more power than others ( e.g. teacher with a students, a boss
with a subordinate), you also have more responsibility for the outcome.
RIGHTS VS. RESPONSIBILITY
Balance your rights against your responsibilities even if you live in a wonderful society where
your rights are protected by law, not everything you have a right to do it ethical.
REFERENCE
Padilla, M.M. et.al. (2018). Communicate and connect! Purposive communication.
Malabon City, Philippines. Mutya Publishing House, Inc.