GPI Loyalty
Marketing Solutions
About Us…
GPI 2019 | Strictly Confidential
“A one-stop Loyalty / CEM solutions
provider - consulting, technology,
analytic & managed services - that
deliver tangible results for our clients “
Core Capabilities and Expertise
• Loyalty Program Design
• Customer Experience Strategy
• Social + Engagement
Consulting
• Mobile Strategy
• Analytic & Insights
Technology
Agency
• Digital, Search, Social, Display
• Customer Experience Design
• Managed Services - Campaign, Channels & Technology
• GetPlus ecosystem
Our Partners:
• Loyalty / CRM
• Omni-channels Marketing
Automation
• CDP / DMP
• Ad tech
Beginning with Your Business Objectives
Financial Objectives
• Baseline performance and build working
financial model to inform strategy
• Benchmark and model across various scenarios
for risk/return projections.
• Create comprehensive business case including
projected returns, capital and expense
Economic &
requirements
Financial
Performance
Org Readiness Objectives
•
Assess the organization in place to
determine if positioned for success
•
Consider challenges specific to you in
your industry
•
Identify IT capabilities needed for
successful Loyalty implementation
Organizational
Readiness
Design
Critical
Insights
& Considerations
Program Design Objectives
• Develop the overall design and the core value proposition
• Outline the requirements to build, implement & execute
the overall design
• Develop implementation plans including value proposition
design, marketing plans, measurement plans, and training
plans.
Marketplace
Customer
Behaviors
& Attitudes
Marketplace Objectives
• Identify industry trends, searching for
opportunities and threats
• Assess your current initiatives, compare to
competitors and best practices
• Identify key “white space” opportunities for your
engagement strategy
Customer Objectives
• Conduct data audit of existing customer data to baseline
and seek improvement
• Create customer segment profiles to inform development of
loyalty strategy
• Gain insights to differentiate products and services to meet
customer needs
Create Effective Customer Connections
Big Data and Big Ideas
Data
Leveraging both, we bring them together to drive
relevant consumer brand interactions
Insight
Strategy
Customer First
Putting the customer first with new ways to
deliver more relevant, personalized
engagement.
Create
Engage
Measure
Customer Experience Marketing
Fueled by
Technology
Delivering seamless customer experiences;
engaging consumers in a data-driven,
omnichannel ecosystem.
Analytics – enabler to do more with less
Make most of collected data and apply the right analytics, to reshape CEM
marketing strategy
Create a consolidated 360 degree view of customers by integrating vatious product-based
silo systems together.
Understand the value of each customer and the characteristics and profiles that make up
the best customers.
Identify the products and services most appealing to various customer groups and the time
frames in which to present them with those offers.
Determine the level of investment made in acquiring new customers and cultivate existing
customers based on the profit each represents.
Utilizing the power of Analytics & Reporting, we are able to
provide our clients with the most robust analytics support
available in the industry. Our analytics team provides a full range
of reporting and analytic services including:
Advanced Data
Analytics &
Insight
•
Predictive Modeling
•
Multi-variate testing
•
Marketing mix modeling
•
Custom segmentation
•
Program optimization
•
ROI Analytics
The Values We Bring
• Drive brand preferences, loyalty &
competitive differentiation
• Individualize the relationship
• Improvements in marketing and customerservice spending effectiveness.
• Improved data quality and identification
• Deliver sustainable profitability
We would love to
work with you!
Rizki Ranudiwijaya
M: +62-811 962 2042
Email: rizki.ranudiwijaya@gpi.id
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