Senior High School Department
RESEARCH PAPER
How Students Choose a University: Determining the Factors Influencing Students’
Preferences in Choosing a University
In partial fulfillment of the requirements in
INQUIRIES, INVESTIGATION AND IMMERSION
Submitted by:
ABM 12 - 06
Group 4
Members:
Esguerra. Jenny M.
Esperanzate, Eagle Rose B.
Espiga, Simoune Camille T.
Esquejo, Patricia E.
Estoche, Mariane L.
Submitted to:
Mr. Jezrael P. Ernas
Completion:
August 2018 – March 2019
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APPROVAL SHEET
This thesis entitled
“How Students Choose a University: Determining the Factors Influencing Students’
Preferences in Choosing a University”
Prepared and submitted by Jenny M. Esguerra, Eagle Rose B. Esperanzate, Simoune Camille
T. Espiga, Patricia E. Esquejo, and Mariane L. Estoche in partial fulfilment of the
requirements of ABM in Inquiries, Investigation and Immersion
___________________________________________
Mr. Jezrael P. Ernas
ACADEMIC ADVISER
Approved by the committee on Final Defense with a grade of PASSED on March 5, 2019
___________________________________________
Ms. Ronalyn B. Bool
MEMBER
___________________________________________
Ms. Bea Joy P. Marquez
MEMBER
Accepted in partial fulfilment of the requirements of ABM in Inquiries, Investigation and
Immersion
___________________________________________
Mr. Holden Kenneth G. Alcazaren
Research Coordinator, Basic Education Department
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ACKNOWLEDGEMENT
We would like to thank first and foremost our dearest God –for guiding us through
this project.
Special thanks to Mr. Jezrael P. Ermas, our research adviser, because he has been
attentive to the difficulties we encountered and given us a lot of valuable advice as to how to
start on and continue our research paper. He posted us questions for us to reflect on, to allow
us to see things from different perspectives. He answers every question we ask about our
research paper. He is always approachable and is very patient with us.
Next, we wish to express our gratitude to Grade 12 students a.k.a our respondents for
giving us their time. They were very obliging in giving us accurate and detailed answers to
our questions, and for keeping the school a clean and pleasant environment for our benefit.
Their time in answering our survey questionnaires has a big contribution to our research.
Also, thank you to Mr. Holden Kenneth Alcazaren and Ms. Anna Victoria Clemente,
for giving us their time and kindly validated our survey questionnaires. Their suggestions and
comments were really helpful for our study.
And lastly, we would like to thank ourselves, for the cooperation of each of us, who
made this research successful.
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ABSTRACT
Being a student is really hard not just because you are bound to learn and achieve
success but because there are also things that you need to decide on that may affect your
future. One of these things is deciding on where to study or what school is better. This study
sets out to determine the overall factors that determine a student’s choice in university, to
find out which factor affect student’s preference the most, and to ascertain students’ sources
of information used for decision making on choice of university. Choice theory by Glasser
guided the study throughout the pace of it. This can widely benefit parents, students,
university administrations, and the institution itself. The study is conducted inside the
University of Perpetual Help – Molino Campus and surveyed 96 Grade 12 students from
different strands. Data were collected using survey questionnaires with 15 questions made by
the researchers. The analyzed data were presented descriptively using tables with numerical
and verbal interpretation. As an overall result, there are many different factors that affect
students’ preference in choosing a university. These factors include prestige, location,
campus, opportunity, knowledge, and costs. The name and privilege of the university are the
most disagreed factor and the safer campus and environment being the strongly agreed factor.
The researchers recommend for the future researchers to conduct a same study in public
schools as the study was conducted on a private institution.
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TABLE OF CONTENTS
TITLE PAGE .......................................................................................................................................... i
APPROVAL SHEET ............................................................................................................................. ii
ACKNOWLEDGEMENT..................................................................................................................... iii
ABSTRACT .......................................................................................................................................... iv
TABLE OF CONTENTS ....................................................................................................................... v
LIST OF TABLES ................................................................................................................................ vi
LIST OF FIGURES .............................................................................................................................. vii
DISCLAIMER..................................................................................................................................... viii
ETHICAL CONSIDERATIONS .......................................................................................................... ix
CHAPTER 1: THE PROBLEM AND REVIEW OF RELATED LITERATURE
Background of the Study ..................................................................................................................... 1-2
Research Objectives…………………………………………………………………………2
Review of Related Literature............................................................................................................... 3-6
Theoretical Framework .......................................................................................................................... 6
Conceptual Framework .......................................................................................................................... 7
Significance of the Study..................................................................................................................... 7-8
Scope and Limitation.............................................................................................................................. 8
CHAPTER 2: METHODOLOGY
Research Site .......................................................................................................................................... 9
Respondents of the Study ....................................................................................................................... 9
Research Design and Data Collection .................................................................................................. 10
Data Analysis ....................................................................................................................................... 10
Research Instrument ............................................................................................................................. 11
CHAPTER 3: RESULTS AND DISCUSSION ........................................................................... 12-18
CHAPTER 4: CONCLUSION AND RECOMMENDATIONS
Conclusion ........................................................................................................................................... 19
Recommendation .................................................................................................................................. 20
References ...................................................................................................................................... 21-22
Appendices ...................................................................................................................................... 23-26
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LIST OF TABLES
Table 1 .................................................................................................................................................. 13
Table 2 .................................................................................................................................................. 14
Table 3 .................................................................................................................................................. 14
Table 4 .................................................................................................................................................. 15
Table 5 .................................................................................................................................................. 16
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LIST OF FIGURES
Figure 1................................................................................................................................................... 7
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DISCLAIMER
The study has been made the product of hard work of the researchers. It has been
approved and accepted by the panel of reviewers. Hence, no part of this paper may be used
without proper citation or approval from the authors.
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ETHICAL CONSIDERATIONS
This survey is intended to find out your views about the factors that may influence
Grade 12 students on choosing a university. This is part of our performance task in Practical
Research 2, a subject of grade 12 students. Bearing this in mind, we respectfully request your
participation by filling out this survey. The first part aims to elicit information on your
background. While the second part requires your insights on the factors affecting the
university preference of the students. By signing your name on the conforme below, this
would mean that you consent to responding to this survey. We assure you that the
information disclosed here shall not be used for any other purposes except for the ones
mentioned above.
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I.
Introduction
A. Background of the Study
Every graduating student is faced with problems in deciding on their future career
paths. For those students considering attending a university, the selection process assumes
high priority. This process typically requires a number of years and may have begun in early
childhood when students develop perceptions of universities and university life. Many factors
probably affect student’s final decision. Graduating high school students may have unsure
ideas of future educational needs and benefits; however, the university selection process
allows students to see different alternatives.
Deciding where to study is a huge task for everyone and is also an important thing to
think of and understand. According to Robbins (2010), “decision making is defined as the
selection of a preferred course of action from two or more alternatives.” Decision making is a
process of selecting the best among the different alternatives. It is the act of making a
choice. Before making decisions, all alternatives should be evaluated from which advantages
and disadvantages are known. This should be the same as choosing a university. A university
that is the best and well suited for everyone.
James et al. (1999) stated that the higher education environments have become
competitive and institutions increasingly have to compete for students when it comes to
recruitments in the markets. The increase of the number of universities in our country, the
idea of reaching the point that was reached by the well-established universities and its’
presence that were founded later and had obtained very good positions in a short time forced
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the universities to compete with each other. One of the important reasons for this is that it is
important to be chosen by the students with the desired qualities besides the problem of
filling the capacity for the universities. To provide this, the universities are making an effort
in order to rearrange their structures and operations and be more innovative.
All countries require accurate information in regards to student choice in attending a
university. Knowing the preferences of students and the factors that influence their choice of
a university has become important for institutions of higher education. This study sets out to
determine the overall factors that determine a student’s choice in university.
B. Research Objectives
The study specifically aims:
a. to determine the factors that affects the university preference of students;
b. to identify which factor affects student’s preference the most;
c. to differentiate students’ sources of information used for decision making on choice of
university.
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C. Review of Related Literature
There has been various studies and research analysis about the factors that can affect
university preference of students.
According to Akar (2012), a large number of variables are effective in the university
choices of the students. The most important variables are; the geographical location of the
university, the social opportunities of the city, closeness to the job opportunities after
graduation, closeness to the place that the person lives or works or their parents live, quality
and quantity of the scientific publications of the instructors, and their positive reputation in
terms of public opinion. It can be said that there are choices such as the quality of the
education, the reputation of the university as a prestigious institution in the public, economic
conditions, a campus that is continuously alive with various social and cultural activities,
accommodation opportunities, various academic and financial help opportunities, various
social groups such as family and friends, sex, and guidance in high school education.
Another study by Carnegie Foundation (2012), for a lot of young people, the decision
of entering university is the most important decision that will affect their own lives. This
decision is important in terms of making and shaping person’s life for the next years. When
the fact that there are a lot of factors affecting such an important decision and a choice is also
taken into consideration, the situation becomes more difficult. A more influential university,
universities in which they can enter because of course availability, a university close to their
residence, a university in which the transportation is easy and more other factors are efficient
in university preference. In addition to these factors that may affect in entering a chosen
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university, the number of universities in our country is also affecting the students’ preference
in entering the universities they want.
Hsuan and Chi Hung (2008) developed a research under the title "Marketing mix
formulation for higher education" and stated that the purpose of their paper was to examine
how a graduate institute at National Chiayi University (NCYU), by using a model that
integrates analytic hierarchy process, cluster analysis and correspondence analysis, can
develop effective marketing strategies. The results of AHP revealed that the five most
important factors for students’ school selection were employability, curriculum, academic
reputation, faculty, and research environment.
In the study done by Isherwood (2017), college choice was influenced by student
academic average in high school and by student attitude to high school. Better academic
students, and those with more positive attitudes to high school sought colleges with higher
academic reputations; they selected other colleges as their second choice to ensure they
would be accepted by at least one college. He also stated that male high school graduates
were primarily influenced in their choice by their friends in high school and their friends
already at college; parents and school counselors had less influence while female high school
students were primarily influenced by their friends and their mother.
Chung and Shyan Fam (2009) conducted a research about the effects of cultural
values on university consumers' choice of international higher education. This paper
investigates cultural value influences on student's decision about study destinations and the
sources preferred to gathering information about, in Singapore and Malaysia. Kee Ming
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(2010) also tested ten purposes in his research in Malaysia. He stated that there are
significant positive relationship between college choice decision and: location, academic
programs, college reputation, educational facilities, cost, availability of financial aid,
employment opportunities, advertising, higher education institution representatives, and
campus visit.
Another study regarding the topic is by Horstschraer (2012), according to their study,
the demographical and personal factors play a big role in academic career choices. These
demographic factors include occupations and education levels of the parents, socio-economic
status, sex, and age of the students. Personal factors are their general talent levels, cultural
backgrounds, values and principles, their respect for themselves, their self-sufficiency, their
interests, and their personalities and they are among the factors that determine the branch that
they are going to choose in the university.
There is an article under the title of "Satisfaction among Current Doctoral Students in
Special Education" by Wasburn-Moses (2008). This article reports the results of a nationwide
satisfaction survey of 619 students from 78 doctoral programs. Findings indicate that
students appear generally satisfied with their programs. However, areas of concern include
program structure, overall workload, and quality of preparation in research.
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Synthesis
Each study reviewed and cited concerned with the topic appears to give a response on
the need to understand the selection process and influential factors in choosing a university.
The related literatures provided established lists of factors involved before and during the
process of choosing students’ preferred university. Most of the factors stated are
demographical and personal factors which can determine student’s preference in entering the
university they want. The relationship between the factors has not yet been clarified, so it is
not obvious which one is dominant in student’s mind in choosing a university.
D. Theoretical Framework
Choice Theory is developed by Glasser (1998), it states that although people share
similar needs, the behaviors through which individuals choose to satisfy their needs may
varied. And it may be because starting from birth and continuing throughout our lives, each
person places significant role models, significant possessions and significant systems of
belief.
The theory and the study is somehow related and connected to each other. Glasser’s
Choice Theory is relevant to this study because it simply talks about a person’s behavior in
considering their needs and wants as a being in deciding on some things that matter. In this
theory, it is also stated that the choices we make in our thinking and acting greatly affect our
feeling and physiology. Glasser champions how people are able to learn and choose alternate
behaviors resulting in greater personal satisfaction.
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E. Conceptual Framework
To understand and to analyze the factors that affect university preference of students,
the different factors in the scale will be considered and adapted. The following illustration is
a visual representation of the identified factors that affect university preference of students
that will be explored in the study.
Educational Benefits
Knowledge about the
University
Financial Factors
Academic Factors
Campus Factors
Determining the
Factors
Influencing
Students’
Preferences in
Choosing a
University
Better
Understanding
for Students in
Making
Informed
Choices
Regarding their
Preferred
Universities
Figure 1. Conceptual Framework on Identifying Factors that Affect University Preference of
Students
F. Significance of the Study
This can widely contribute information that can help parents, students, university
administrations, and the institution itself.
A. For the parents: The information obtained will provide better understanding to
them about making informed choice and can help them guide their sons and/or daughters in
choosing their preferred universities.
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B. For the students: The research also may lead to the new findings about what
difficulties do students experiencing and how do the affects them on choosing their
universities.
D. For the university administration and the institution: This study will contribute to
the universities administration's understanding about the factors that affect the university
preference of the students. The study aims for the institutions improvement and renovation as
the controlled actions that executed. The outcomes to be considered includes the following;
up skilling the teachers and staff, upgrading the facilities and programs that may help the
students.
G. Scope and Limitation
The study was conducted in University of Perpetual Help – Molino Campus, during
the school year 2018 to 2019. This study limits its coverage on Grade 12 students only. It
will examine every aspect of students’ personal information that has an effect on university
preference such as their age, gender, and amount of their allowance. This study primarily
focuses on how do Grade 12 students choose a university and will probably focus on the
factors that affect their university preferences.
This study has potential limitations. As the study was conducted by the researchers
themselves, this may contain several possible sources of bias like exaggeration when
representing outcomes and enhancing events as more significant than is actually suggested
from other data. The time in studying the topic and the whole research may be constrained as
it is a problem that requires more amount of time.
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II.
Methodology
A. Research Site
The researchers chose University of Perpetual Help System DALTA – Molino
Campus as the research site. The reason why the researchers chose this setting is because the
said university offers senior high school that the study needed as the characteristics of the
participants. The university is also one of the well-known universities within the Philippines
which may be a candidate for students’ choice of universities. The survey was inside the
university throughout the free time of both the researchers and respondents.
B. Respondents of the Study
The target participants of the study are Grade 12 students of the university from
different strands which are Science, Technology, Engineering and Mathematics (STEM),
Accountancy and Business Management (ABM), Humanities and Social Sciences (HUMSS),
General Academic Strand (GAS), Arts and Design (AD), Information and Communication
Technology (ICT), and Home Economics (HE). The researchers randomly selected 96
students from two sections in Grade 12 and gave out surveys for them to answer with precise
information. The survey questionnaires were divided into 14 students from STEM, ABM,
HUMSS, GAS, and ICT and 13 students from AD and HE to make up and complete the total
of 96 respondents.
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C. Research Design and Data Collection
This study used descriptive research design to assess socio- demographic profile such
as sex, age, strand currently taking and preferences of the students about the university.
Descriptive research is a purposive process of data gathering, analyzing, classifying and
tabulating data about prevailing conditions, beliefs, practices, processes, trends, and cause
and effect relationship and then adequate and accurate interpretation about the data with or
without aid of statistical treatment. The researchers use descriptive survey because the
objective of the researchers is to find out the attitudes and apprehensions of students from
senior high school towards the preferences of the students about the university.
D. Data Analysis
In analyzing the gathered data from the survey questionnaires, the researchers will
use tallying as a method for analysis. After tallying, the total response of Strongly disagree,
Disagree, Agree, and Strongly agree, are multiplied to its’ corresponding scores which are 1,
2, 3, and 4. The product is then divided to the total number of respondents and the quotients
are the final score. The final results were placed in a table with numerical and verbal
interpretation.
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E. Research Instrument
Survey form was facilitated in the research as a method for data collection. The
survey consists of two parts. In the first part of the survey, there are questions directed
towards respondents’ background information like name, age, gender, and section that are
needed for obtaining data. The questions prepared by the researchers is in the second part of
the survey. There are 15 questions that were prepared using Likert scale directed towards the
factors affecting the university choices of the students in this part. In the scope of the scale,
the choices related to each expression consist of questions that are prepared as (1) Strongly
disagree, (2) Disagree, (3) Agree, (4) Strongly agree.
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III.
Results and Discussion
This study is an attempt to determine the factors that may affect students’ university
preference. It was stated in the previous chapter that the researchers randomly selected 96
students from Grade 12 in University of Perpetual Help – Molino. On this representative
sample, a survey was carried out to find out every factor that impacted a student in choosing
a university. The survey questionnaire is comprised of background information and a list of
factors that the respondents may agree or disagree on using a likert scale. The results
obtained were put through statistical analysis and are presented in this chapter.
NUMERICAL
VERBAL INTERPRETATION
INTERPRETATION
1.00 -1.25
Strongly Disagree
1.26 -2.50
Disagree
2.51 -3.25
Agree
3.26 -4.00
Strongly Agree
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Objective 1
To determine the factors that affects the university preference of students.
Based from the data gathered by the researchers, there were five factors that reflected
in each questions and these are the listed in the table below.
FACTORS
Educational Benefits
Financial Factors
Academic Factors
Campus Factors
Knowledge about the University
Objective 2
To identify which factor affects student’s preference the most.
Table 1. Educational Benefits
QUESTION
NO.
SA
A
D
SD
NI
VI
Q3
24
51
12
9
2.94
Agree
Q4
22
45
22
7
2.85
Agree
Educational benefits consist of questions 3 and 4 from the survey questionnaire.
Question 3 talks about the employment opportunities of students after graduating from their
preferred university and question 4 is all about the success of the university than others.
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Table 2. Financial Factors
QUESTION
NO.
SA
A
D
SD
NI
VI
Q7
24
51
16
5
2.98
Agree
Q8
16
53
21
6
2. 82
Agree
Questions 7 and 8 correspond with financial factors. These talk about attending
universities with affordable and tuition fees and offers scholarships and/or financial
assistance. Nowadays, students’ choices of universities were mainly affected by this factor
since not all people can attend high-end schools.
Table 3. Academic Factors
QUESTION
NO.
SA
A
D
SD
NI
VI
Q2
33
47
11
5
3.13
Agree
Q13
14
46
25
11
2.66
Agree
Academic factors are gained from questions 2 and 13. Question 2 asks the
respondents if they will attend a university because it offers a high quality education.
Question 13 talks about the length of school hours or classes in a university and the
respondents agreed with this factor.
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Table 4. Campus Factors
QUESTION
SA
A
D
SD
NI
VI
Q1
12
34
35
15
2.45
Disagree
Q5
21
54
15
6
2.94
Agree
Q6
20
41
27
8
2.76
Agree
Q9
14
46
33
3
2.74
Agree
Q12
27
52
13
4
3.06
Agree
NO.
Strongly
Q15
43
40
12
1
3.30
Agree
Questions 1, 5, 6, 9, 12, and 15 are all campus factors. These questions from the
survey questionnaire talks about name, privilege, recognized academic integrity, location,
appearance, facilities, and safe environment in a university.
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Objective 3
To differentiate students’ sources of information used for decision making on choice
of university.
Table 5. Knowledge about the University
QUESTION
SA
A
D
SD
NI
VI
Q10
10
23
43
20
2.24
Disagree
Q11
8
36
38
14
2.40
Disagree
Q14
12
41
35
8
2.59
Agree
NO.
Knowledge about the university is a factor and reflects with the questions 10, 11, and
14. This factor probably talks about the advertisements and promotions of anyone about the
university. Question 10 asks if a student will attend a university because his or her family and
relatives graduated there while, question 11 asks the same thing but with his or her friends
going in that university too. Question 14 is about the effective advertising of the university
through print, television, and social media.
Everyone prefers universities that offer a high quality education, because who
doesn’t? Excellence in teaching is also viewed as a strong determinant of choice. This proves
that high quality teaching or education seems to attract more students because good
universities can magnet good brains. Academic integrity is the foundation of university
success. Learning how to express original ideas, cite sources, work independently, and
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report results accurately and honestly are skills that carry students beyond their academic
career.
A related factor with finance is distance from home to the selected institution. Drewes
(2006) indicates that students prefer universities closer to home as the additional costs of
living away make further afield institutions less attractive. The results above indicate that
location usually does not have a negative impact on attending a university but rather where
the students will attend, with the nearer institutions receiving the higher rate of attendance.
According to Sidin and Soon (2003), the most important criteria for student selection
of university included academic quality, facilities, campus surroundings, and personal
characteristics in Malaysia. As a researcher who conducted in a Philippine university, the
results showed that no matter how big and beautiful a campus is what matters the most is the
knowledge a student may learn inside that university. Everyone says that school is our
second home so it should be safe and reliable for us to stay and learn. This likely proves that
Malaysia and Philippines has different criteria when it comes to student selection of
universities. All students wanted to attend a university with good facilities. As a student,
having good and complete facilities inside the campus motivates you to work and learn
faster. These facilities can help everyone to do their work efficiently. Having laboratories,
libraries, canteens, gyms, and etc., helps students to ponder their knowledge.
A study from an unknown author indicate that similar factors on student choice most
important to students include degree program flexibility, academic reputation and prestige
reflecting national and international recognition, physical aspects of the campus such as the
quality of the infrastructure and services, career opportunities upon completion, location of
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the institution and the time required for the completion of the program. Most of the
respondents seem to agree that they will attend a university that can influence their
employment opportunities after the graduation because it is reasonable that they will need a
stable job right after they graduated to survive their lives.
According to Baharun et al. (2011), there are common elements across nation in
university choice factors and it includes influence of peers. Although, most of the
respondents disagreed, there are still students who agreed on attending a university wherein
their friends will attend too. Having a friend by your side can keep you calm and confident in
doing school and non-school related works. The respondents disagreed and will not attend a
university just because their family and/or relatives graduated there. Most of the students are
given the freedom of choice when it comes to their preferred universities.
Tuition fees are a basic consideration for students. Studies show that demand for
private universities tends to be at a higher level of price sensitivity than public ones (Bezmen
& Depken, 1998). Students tend to choose a university with free or cheaper tuition fees
because of some personal reasons especially financial problems. Scholarships have a desired
impact on student choice although it is usually limited to the high school scholar group due to
the fact that those with lesser grades would find these less relevant to their situation.
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IV.
Conclusion and Recommendation
Conclusion
While developing the study on the response of Grade 12 students on how they will
choose their preferred universities, a lot of conclusions have been made. The study was
constructed to find out the factors that influence students in their choice of higher
institutions. Specifically, this study aims to answer the question on how these determined
factors can impact students’ preferences in choosing a university.
Results shown that students consider various aspects when it comes to selecting their
future educational institution. These results established in different factors: educational
benefit, financial factors, academic factors, campus factors, and knowledge regarding the
university. These factors were comprised of distinct data that can be seen through the
questions acquired in the survey questionnaires.
Based upon the results, students preferred universities with good facilities, safe
campus environment, great employment opportunities, nearer location, lower tuition fees,
and with higher quality education. Students strongly disagreed on the category of knowledge.
Influence of peers, family, and relatives, and name of the university. This gives the final
conclusion that students will choose universities based on its positive articulations. Students
have this freedom of choice and will not be influenced by others when it comes on choosing
what they really want which is in line to Choice Theory that was developed by Glasser
(1998) and states that although people share similar needs, the behaviors through which
individuals choose to satisfy their needs may varied.
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Recommendations
Based from the findings of the study, the following recommendations were formed.
For the government, they should ensure more financial aid for the needy students so
as not to deny their access to higher education which is a basic need in realization of their
valid dreams.
For the universities, the marketing department should come up with more marketing
strategies that could be ideal to both stakeholders and prospective students as they said they
were not familiar with the Internet and website as a source of information as they opted for
friends and fliers.
For the parents and students, having a deeper knowledge about a university is a must.
Do not rely on just what you see but ask for more questions regarding on what you need to
hear from the administrators itself.
Lastly, for the future researchers, they can include other factors that influenced choice
of students from public schools as the study was conducted on a private institution.
Researchers can also survey the honor students to find out how an honor student choose a
future university because the current study just randomly choose people who were
conveniently available to participate. Honor student can give more detailed and smart
answers and ideas regarding the questions asked to them.
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Akar, C. (2012) Factors affecting university preference: a study on the students of economics
and administrative sciences. Eskisehir Osmangazi University IIBF Journal, 7, 97-120.
Retrieved from
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ity_Preferences_of_Students_A_Case_of_Kafkas_University.
Baharun, R., Awang, Z., & Padlee, S.F. (2011). International students’ choice criteria for
selection of higher learning in Malaysian private universities. African Journal of
Business Management, 5, 4704-4714. Retrieved from
http://www.academicjournals.org/app/webroot/article/article1381482122_Baharun%2
0et%20al.pdf.
Bezmen T. & Depken C. A. (1998). School characteristics and demand for college.
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https://www.researchgate.net/publication/4835944_School_Characteristics_and_the_
Demand_for_College.
Carnegie Foundation for the Advancement of Teaching: Distribution of Institutions and
enrollments by classification category (2012). Retrieved from
http://classifications.carnegiefoundation.org/summary/enrollment_profile.php.
Drewes, T. & Michael, C. (2006). How do students choose a university? An analysis of
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Appendices:
Senior High School Department
FOR
:
THRU
:
FROM
Appendix A (Letter to Conduct Research)
MR. HOLDEN KENNETH G. ALCAZAREN
Learning Area Coordinator, Research Department
MR. JEZRAEL P. ERNAS
Research Adviser, Research Department
:
ESQUEJO, PATRICIA E.
ABM 12 - 06
SUBJECT
:
RESEARCH PROPOSAL
DATE
:
October 23, 2018
Greetings!
We are Group 4 of ABM 12 – 06. As part of our academic requirement, we are conducting a
research study entitled How Students Choose a University: Determining the Factors
Influencing Students’ Preferences in Choosing a University. In this regard, we are
respectfully requesting permission to conduct a survey among Grade 12 students, in which
will be conducted inside the school premises. We are requesting to have our data gathering
on November 2018 to December 2018 at 7:00 am to 6:00 pm. Thank you!
Respectfully yours,
ESQUEJO, PATRICIA E.
ESPIGA, SIMOUNE CAMILLE T.
ESTOCHE, MARIANE L.
ESGUERRA, JENNY M.
ESPERANZATE, EAGLE ROSE B.
Researchers, ABM 12 - 06
Endorsed by:
MR. JEZRAEL P. ERNAS
Faculty, Research Department
Recommending Approval:
MS. MARIANNE L. CUARTO
Student Research Coordinator, Senior High School Department
Senior High School Department
Appendix B (List of the Respondents)
The following are the sections list of respondents on the Grade 12 students who
provided for our research.
1. ICT 3
2. 1CT 5
3. HE 1
4. HE 5
5. AD 1
6. AD 2
7. GAS 3
8. GAS 4
9. HUMSS 2
10. HUMSS 4
11. STEM 1
12. STEM 2
13. ABM 5
14. ABM 7
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Senior High School Department
Appendix C (Survey Questionnaire)
Dear Respondents:
This survey is intended to find out your views about the factors that may influence Grade 12
students on choosing a university. This is part of our performance task in Practical Research
2, a subject of grade 12 students. Bearing this in mind, we respectfully request your
participation by filling out this survey. The first part aims to elicit information on your
background. While the second part requires your insights on the factors affecting the
university preference of the students. By signing your name on the conforme below, this
would mean that you consent to responding to this survey. We assure you that the
information disclosed here shall not be used for any other purposes except for the ones
mentioned above.
Respectfully,
Esguerra, Jenny M.
Esperanzate, Eagle Rose B.
Espiga, Simoune Camille T.
Esquejo, Patricia E.
Estoche, Mariane L.
Part I. Personal Information/ Conforme
Name: ______________________
Section: ____________
Gender:____ Age: _____
My signature would mean that I have understood the aims of this survey and I allow the
researchers to use my responses as part of the investigation. Likewise, I consent to the use of
my responses solely for research purposes and shall be assured that my identity shall not be
disclosed.
______________________________
Signature of Respondent
25
Senior High School Department
Part II. This section attempts to determine your views of different aspects on the factors that
may affect the university preference of the students. For this section, check the box (√) to
indicate your answers rating from (1) Strongly disagree, (2) Disagree, (3) Agree, and (4)
Strongly agree. Observe honesty. Rest assured that your answers from this questionnaire
will be taken in full custody of the researchers and will not be released for confidentiality.
Description/Statement
1. I will attend the university because of its name
and privilege.
2. I will attend the university because it offers a
high quality education.
3. I will attend the university because it can
influence my employment opportunities once I
graduate.
4. I will attend the university because of its
success among other universities.
5. I will attend the university because of its
recognized academic integrity.
6. I will attend the university because it is near to
my house.
7. I will attend the university because the tuition
fee is affordable.
8. I will attend the university because it offers
scholarship and/or financial assistance.
9. I will attend the university because the campus
is big and beautiful.
10. I will attend the university because my family
and relatives graduated there.
11. I will attend the university because my friends
will attend there too.
12. I will attend the university because it has good
facilities.
13. I will attend the university because of the
length of school hours.
14. I will attend the university because of its
effective advertising through magazine, newspaper
and information on the Internet.
15. I will attend the university with safe campus
and environment.
1
2
Strongly Disagree
Disagree
3
Agree
4
Strongly
Agree
26