A1: Go to jetpens.com and examine the catalog and features of the site. What impresses you the most?
It is quite amazing how the catalogue is versed in pens different designs, colors, types and sizes and
other related writing and office instruments. It contains a great Selection of items to choose from. They
are organized under different headings clearly and under those headings, you can find drop lists with
even more specific classifications to choose from. Also, fantastic products information is provided for
each item with lots of pictures and detailed Specifications. Thus, the most impressive thing about the
catalog is its variety of products and how they are shown clearly and in extensive details.
A2: Evaluate the site’s ease of use.
This site seems pretty easy to use. On the home page, all items are Clearly classified under different
headings with even more detailed classification by adding drop down lists under those headings, helping
the customer to go directly to the section where he/she requires. There’re many more options like a
search bar, articles and guides on how to use a specific item making the customer more comfortable to
find whatever product he/she is searching for with a detailed guide on how to use it.
Thus, I would give my experience in navigating through the website a rating of 4.5 stars out of 5.
A3: Do you think that a business like this can succeed as an independent offline-only store? Why or Why
not?
No, I don’t think it will survive for many reasons. One of these reasons is that the operational cost of a
physical store is much higher than an online store. You’ll need to find a suitable office space and rent it
out while paying for several services such as (water, electricity, … etc.) in which will form a financial
burden. Also, by being an offline-only store, they will lose online access to millions (perhaps billions) of
internet users (where they can contribute significantly in the company social marketing) and limits the
company expansion (which won’t be possible unless done physically by opening branches across the
globe).
For that I don’t believe it would succeed as an independent offline-only store, at least not if they don’t
have a high capital investment backing them up, which in my opinion won’t make their business
profitable and competitive as they would like it to be if they had an online store.
A4: What is the Purpose of the site’s JetPress RSS Feed?
The main reasons would be to allow their customers and users from various Social Media Platforms to follow and
keep up-date with their new products, guides, videos, and special offers. Also, to provide a way to hear from
customers their feedback and suggestions.