A. Levels of Economic Activity Get the stuff Make the stuff Sell the stuff Make the stuff better Four levels of Economic Activity • Countries can have up to four levels of economic activity, BUT not every country has all four. • There are four (4) levels of economic activities: – Primary – Secondary – Tertiary – Quaternary Economic Activity Levels 1. Primary Industry – Economic activities that use the Earth’s natural resources. (Process of extracting natural resources) – Any country can extract their natural resources. • Examples include farming, fishing, mining, oil drilling, etc. Economic Activity Levels • Secondary Industry – Economic activities that change primary materials into usable consumer products. (Producing manufacture) – Adding value to a natural resources and creating products. – Example: can of tuna Water Production- Is this a primary or secondary economic activity? Economic Activity Levels •Tertiary Industry (how to pronounce:Tersherry) – Providing professional SERVICES and the services required to distribute the products. – Example: Nestle sells you bottled water. – provide services to primary, secondary industries, communities and individual consumers – These are generally found in “more developed” economies. Economic Activity Levels • Quaternary Industry – Process of STUDYING product research and improving on its production. – Example: Aquafina uses data from a research lab to increase their products purity. – Countries has to be technologically advanced. – People are involved in jobs such as information research, management and administration and have a mass consumption of goods and services. – Found in countries with the highest level of economic development Economic Activity Levels: Pencil • Primary Level • Secondary Level – Resources needed to make a pencil: • • • • Wood Graphite (Lead) Rubber (Eraser) Metal • Quaternary Level • Tertiary Level Economic Activity Levels: Pencil • Primary Level – Resources needed to make a pencil: • • • • Wood Graphite (Lead) Rubber (Eraser) Metal • Tertiary Level • Secondary Level – Putting the different resources that make up the pencil together at the factory – Manufacture the pencil • Quaternary Level Economic Activity Levels: Pencil • Primary Level – Resources needed to make a pencil: • • • • Wood Graphite (Lead) Rubber (Eraser) Metal • Tertiary Level (service) – Selling the pencil to consumers (book shop) • Secondary Level – Putting the different resources that make up the pencil together at the factory • Quaternary Level Economic Activity Levels: Pencil • Primary Level – Natural Resources needed to make a pencil: • • • • Wood Graphite (Lead) Rubber (Eraser) Metal • Secondary Level – Putting the different resources that make up the pencil together at the factory • Quaternary Level • Tertiary Level – Selling the pencil to consumers – The CEO (leader) of the pencil company – Researching and developing new types of pencils and better ways of making pencils B. What is the Market • Market is an • Consumers and organized way for producers producers and exchange goods consumers to trade and services in the goods and Market. services. C. Profit Vs. Revenue I own a business = I want profit (money) Check the example: Case : My business is to manufacture furniture. A customer asked me to make a set of tables. 1. Costs and Expenses = $1000 (I paid that from my pocket) 2. Revenue= $3000 (what the customer paid me) 3. revenue – costs and expenses=Profit $3000 – $1000 = $2000 (this is pure money in my pocket = the profit) D. Specialization 1. 2. 3. 4. Definition: I concentrate on limited goods or services (focus on few features) Why: use less resources use them efficiently it leads to increase production I will have more consumers buying my products. Example: I am producing a new phone instead of including and focusing on all the features in the phone, or including 20 different additional feature, I just focus or Specialize at two important features as in the camera and the battery I just add two new features like a better camera resolution and a better battery E. Competition • Profit is affected by competition • It is the producers fighting over who will win more consumers • You lose more consumers, you lose your money!!!!! How can producers win the competition? Advertise your products Make offers to attract the consumer