Research Design
Due to the study’s focus on investigating the level of awareness of the students towards the
privacy implications of Facebook, this study uses a quantitative descriptive research design. A
quantitative research design is a strategy that lays the groundwork for integrating all elements of a
quantitative study in such a way that the results are credible, free of bias, and as generalizable as
possible (The Reviewer’s Guide to Quantitative Methods in the Social Sciences, 2018). The
application of quantitative research design is vital in this study because it looks for causal
relationship or associations between variables such as the privacy implication of Facebook and
level of awareness of senior high school students on securing data privacy.
Bloomfield and Fisher define the descriptive survey method as one that examines current
phenomena with extreme precision and then precisely describes what the researcher observes
(2019). The purpose of making use of descriptive research is to describe the characteristics of the
privacy implication of Facebook and level of awareness of senior high school students on securing
data privacy. In descriptive research, two methods are used to elicit information: questionnaires
and interviews.
This study employs a quantitative descriptive research design because it enables the
accurate portrayal of individuals, events, and situations. Additionally, a descriptive research design
enables in-depth analysis of variables and components of the population being studied, as well as
the collection of large amounts of data in a cost-effective manner. It enables the generation of
factual data regarding the study. This is because the descriptive design makes extensive use of
secondary data, which assists in developing the case on the basis of facts, supported by statistics
and descriptive interpretations of archival materials and data.
References:
Bloomfield, J., & Fisher, M. (2019). Quantitative research design. Journal of the Australasian
Rehabilitation Nurses’ Association, 22(2), 27–30. https://doi.org/10.33235/jarna.22.2.2730
The Reviewer’s Guide to Quantitative Methods in the Social Sciences. (2018). Routledge.