HADM 4130/6130 Entrepreneurial Management Syllabus Fall 2020 The Hotel School SC Johnson College of Business Cornell University Neil Tarallo Course: HADM 413/6130 Meeting Times: Mon/Wed 7:30 – 8:45pm Room: Zoom Link: https://cornell.zoom.us/j/99824541873?pwd=RUZDVDhVTExKV0J1cUs4OHFpMFU3UT09 E-mail: ntarallo@cornell.edu Office Hours: By appointment via https://calendly.com/ntarallo Admin. Assistant: Jamie Hage jlh496@cornell.edu - 545 Statler Hall Course Pre-requisites Junior, Senior, or Graduate standing. Course Overview This course addresses the issues faced by managers who wish to take a nascent idea and turn it into a viable organization that creates value, and empowers students to develop their own approaches, guidelines, and skills for being entrepreneurial managers. In the first part of the course we will learn to take a pool of interesting ideas and identify those that present valuable opportunities. With an opportunity in mind, we will then explore how to design an effective, scalable organization, including developing an enduring and integrated vision, a mission statement and the organizational systems and capacity for learning to support that vision. We will also discuss how to foster culture and to further develop and refine the business concept and plan. In the third part of the course, we will study how to gather the human, financial, structural and social resources needed to get the company launched. Finally, in the last section of the course, we will investigate various ways of managing and financing growth and risk in the entrepreneurial venture. Who Should Take This Class/Prerequisites Entrepreneurial Management is intended for individuals interested in careers in small businesses, family enterprises, entrepreneurial new ventures, and private equity and venture capital investing. The course should also appeal to individuals interested in general management careers in larger companies who believe that an entrepreneurial perspective is valuable in all walks of business life. There are no specific course prerequisites other than that you must be a junior, Senior or graduate student or get my permission to take the class based upon your particular experiences and qualifications. Course Objectives Upon completion of this course, students should be able to: Identify potentially valuable opportunities. Think analytically about designing organizational systems. Obtain or create the human, financial, structural and social resources necessary to pursue an opportunity and launch an entrepreneurial organization. Manage an entrepreneurial organization once it has been established. Grow a business into a sustainable enterprise. Course Format To accomplish the above objectives, we will use a combination of lectures, case studies, and experiential exercises with a particular emphasis on the case-based format. We will analyse cases from a range of industries including the hospitality industry. We will also draw upon recent readings and research in the field to guide our inquiry and we will hear from guest speakers who have been in the entrepreneurial trenches. The emphasis will be on developing an understanding of key concepts and applying them in a corporate context. Students are expected to come to class prepared and to make a contribution to the discourse which occurs in the classroom. Contributions include asking questions, answering questions, providing examples from your own life experiences and your other courses, expressing opinions, taking positions, disagreeing with points made by the instructor or your peers, and so forth. Course Materials Course Reader: Available as a Downloadable “E-Reader”. I will provide a link through CANVAS. Grading Quizzes 50 Exam 50 Interview of an Entrepreneur 50 Class contribution 40 Final Paper 30 Total Points Available 220 Grading scale used in this course: Grading scale used in this course: A+ 220 C+ 173 A 209 C 165 A- 198 C- 154 B+ 195 B 187 B- 176 I reserve the right to adjust a final grade up or down based on: a) My assessment of your progress during the term, b) The consistency and quality of your participation, c) Your peer’s assessment of your performance d) Specified extra-credit or other significant and compelling circumstances. Quizzes There will be a maximum of 5 unannounced quizzes throughout the semester. Quizzes will focus on readings, class discussions, case studies, and class slides. Exam The examination will be an essay test in which students must demonstrate a) their understanding of the key frameworks, perspectives, concepts, ideas and tools introduced in the course, b) their ability to relate these frameworks, perspectives, concepts, ideas, and tools to one another, and c) their ability to creatively apply these frameworks, perspectives, concepts, ideas, and tools in differing contexts. The midterm will cover material from the first half of the course. There is no final exam for the course but you will be expected to demonstrate your cumulative learning through the final paper. Interview of an Entrepreneur Students will interview an entrepreneur based on an outlined structure provided in class. This is an individual assignment. Selected entrepreneurs must have ventures at least two years old with a minimum of ten employees. You should NOT interview a family member or close friend as the familiarity almost always results in a lower grade. You may skype but phone interviews do not work well. Email is not permitted. A more detailed set of guidelines can be found on CANVAS. This paper is due no later than November11th @ 8:00 a.m. This assignment should be turned in through CANVAS. Class Contribution (General) Class participation is part of the grade. There are many ways to do this, including; raising questions in class, joining in class discussions and responding to questions raised during class, participating in weekly discussion boards, bringing a “current event” or news story that ties into that week’s topic of discussion. To receive a high participation grade, it is critical that you fully prepare for case discussions and that you fully engage in the various ungraded mini-assignments I will give you during the semester. Some but not all of these are shown on the CANVAS. Class Contribution (Case Study Discussions) Class participation is part of the grade. There are many ways to do this, including, raising questions in class, joining in class discussions and responding to questions raised during class. To receive a high participation grade, it is critical that you fully prepare for case discussions and that you fully engage in the various ungraded mini-assignments I will give you during the semester. Some but not all of these are shown on the schedule below. In class discussions, our collective goal will be to unravel the facts of the case and explore a variety of reasonable approaches and solutions. Grades are assigned on the basis of class participation that contributes to this process. Emphasis is not on the duration of your “air time”, or on getting the “right” solution (typically, there is no “right” solution). Rather, I will be looking for summaries of case facts, well-reasoned viewpoints, constructive questions, or other relevant insights that enrich the discussion. Please note that during class and case discussions students may be called on to answer questions without asking for volunteers. Professionalism—in word and in behavior—is a critical part of any business situation. You are expected to behave professionally in this class. Please make sure to come to class on time. The use of laptops and cell phones in class can disrupt students and presenters. My policy is that cell phones be silenced and laptops be closed at all times during class sessions, unless I ask you to use your laptop. Feedback – Feedback from students is critical to improving upon any course, both during the semester and in future courses. As such, I try to gather your feedback verbally two times during the semester. You are not required to participate in this discussion but I would appreciate your input. If you do not feel comfortable providing feedback during this discussion I will happily accept an email. You may discuss the cases with others. In fact, I STRONGLY encourage you to create a study group for discussing cases. The Start-Up Game Simulation We will be completing and debriefing an in-class start-up simulation in the last two classes of the semester. In advance of the simulation, you will be provided with your randomly assigned role in the simulation and asked to prepare a short paper about the strategy you plan to follow during the simulation and answer some other questions/prepare materials relevant to your role. After the simulation and debrief, you will be asked to write a second paper (length TBD, but no more than 10 pages) analyzing your experience with the simulation, what worked and didn’t work from your plan and other questions. More specifics will be provided on each of these later in the semester, but in both cases, you will be expected to incorporate what you learned throughout the semester. Attendance Policy Attendance is required; it is not an option. Each student is permitted two absences that will not affect your grade. There are no excused absences other than NCAA athletes traveling for away games as per University policy. Do not contact me with excuses for non-attendance but I do appreciate an email advising me when you will be missing class just as you might let an employer know that you are not showing up for work. For every class you miss beyond the two absences, 5 points will be deducted from your final grade total. Personal illness, job interviews, travel plans, and the like are not considered excused absences. Electronics in the Classroom Please do not use cell phones, laptops, or any other electronic device in the classroom. Please check with me for instances where an electronic device is assisting with a disability. Academic Integrity You are expected to abide by all aspects of the code of ethics of the University. All forms of academic dishonesty will result in the letter grade of F for the course. Plagiarism is one form of academic dishonesty. It means another’s work is deliberately used or appropriated without indication of the source, thereby attempting to convey the impression that such work is the student’s own. Any student or team failing to properly credit ideas or materials taken from another has plagiarized. All quotations must be put in quotation marks and all materials from other sources must be cited, whether they are direct quotations or not. http://theuniversityfaculty.cornell.edu/policies/pol_main.html. Students with Disabilities: Your access in this course is important to me. Please request your accommodation letter early in the semester, or as soon as you become registered with SDS, so that we have adequate time to arrange your approved academic accommodations. Once SDS approves your accommodation letter, it will be emailed to both you and me. [Optional, if applicable to your course: It is your responsibility to also email your accommodation letter to [insert name and title].] Please follow up with [me, TA, etc.] to discuss the necessary logistics of your accommodations. If you are approved for exam accommodations, please consult with [me, TA, course staff, etc.] at least two weeks before the scheduled exam date to confirm the testing arrangements. If you experience any access barriers in this course, such as with printed content, graphics, online materials, or any communication barriers; reach out to me or your SDS counselor right away. If you need an immediate accommodation, please speak with me after class or send an email message to me and SDS at sds_cu@cornell.edu. If you have, or think you may have a disability, please contact Student Disability Services for a confidential discussion: sds_cu@cornell.edu, 607-254-4545, sds.cornell.edu. Stress If you are experiencing personal or academic stress at any time during the semester, or if you need to talk with someone about a personal problem, I encourage you to seek support as soon as possible. I am available to talk with you about stresses related to your work in my class. Additionally, I can assist you in reaching out to any one of a wide range of campus resources, including: Student Services Office, 255-6376 Cornell Learning Strategies Center at 255-6310, http://lsc.sas.cornell.edu Gannett Health Services at 255-5155, www.gannett.cornell.edu Let’s Talk Drop–In Consultation and Support www.gannett.cornell.edu/Let’sTalk Peer Support provided by Empathy Assistance and Referral Service at 255-EARS Faith Observances It is the policy of Cornell University that no student should be refused admission or be expelled because he or she is unable to participate in any examination, study, or work requirement because of his or her religious holy day requirements. An opportunity will be provided to make-up any examination, study, or work requirements that may have been missed because of an absence due to a religious observance providing that the instructor has been notified in writing one week prior to the absence.