ADVERTISEMENT PROJECT
LEARNING TARGETS:
Language Arts
I can…
-produce clear and coherent ideas that are appropriate to task,
purpose and audience.
-include multimedia components and visual display effectively.
Social Studies
I can…
-understand and analyze how technology and ideas have impacted
Washington State history.
-understand the role of immigration in shaping societies in the
past.
-understand and analyze how the forces of supply and demand
have affected Washington State in the past.
With your group, you will design and publish an advertisement for a real or fictional product to be sold in Seattle during the Klondike Gold
Rush of 1897-1898. You may use the computer to design and publish your ad, create it by hand, or use a mixture of methods. It must fill an
8.5 x 11” piece of paper. Color is not required, but attention to detail is.
Purpose: to persuade someone to purchase a product
Audience: the person/people being communicated with
The following questions about your audience should be considered before an advertisement is developed.
• What do you know about audiences’ age, gender, geographical location, education, professional position, and so forth?
• What does the audience already know about the issue or idea?
• What will the audience want to know about the issue or idea and information will interest the audience?
• What feelings does the audience have on the issue?
Your grade will be determined using the following categories. More specific requirements can be found in the rubric.
CONTENT - What product will you try to convince your customers is a necessity to their “outfit” for the trip north to the Klondike. What
types of products would have been necessary for a year long expedition through snow and ice to Alaska and back? How will you sell this
product effectively?
DESIGN – The advertisement has to utilize some of the layout and design elements of the original advertisements we looked at in class in
order to achieve historical relevancy. How will you grab potential customer’s attention with your ad?
PERSUASIVE TECHNIQUES – Use the PowerPoint presentation of persuasive techniques to choose three that your group will incorporate
into your advertisement.
Group Members: ______________________________________________________________________________________________________________________________________
Klondike Gold Rush: Advertising Project Write-Up
In addition to the advertisement, your group will be required to complete and type up the following questions . Answers must
be responded to in complete sentences and include thorough detail to receive credit. You may type into this document
electronically, or submit your typed up answers on a separate sheet of paper.
1.
Identify the three persuasive technique used in your advertisement below and explain how they were used to advertise
your product.
q Technique: _______________________________________
Explain:
q Technique: _______________________________________
Explain:
q Technique: _______________________________________
Explain:
2. Please explain why you chose to advertise or invent the product that you did. Additionally, how or why will customers be
enticed to purchase your product?
3. Explain your use of design. What choices did you make to the create an advertisement that is both appealing
and historically accurate?
Group Members: ____________________________________________________________________________________________ 4 3 2 1 Content The adver1sement is historically relevant to the 1me period and to the needs of the gold rush. The project write-­‐up is completed in full, with complete sentences, thoroughness and detail. The adver1sement is generally historically relevant to the 1me period and the needs of the gold rush. The project write-­‐up is mostly completed in full, with complete sentences, thoroughness and detail. The adver1sement has some inconsistences in historical relevancy. The project write-­‐up is lacking thoroughness and detail, and/or is not wriCen in complete sentences. The adver1sement is not historical relevant to the 1me period and needs of the gold rush. The project write-­‐up not completed in full or with any detail and was not wriCen in complete sentences. Visual/Design Adver1sement is clearly labeled. All graphics make it easy to understand. It is aCrac1ve in design, layout, and neatness. It grabs the aCen1on of the audience through senses and emo1ons. The adver1sement is historically relevant in design. No errors evident. Almost all of the adver1sement is clearly labeled. Most informa1on is easy to understand due to the design, neatness, and layout. The adver1sement is historically relevant. 1-­‐2 errors evident. Some important informa1on is leL unlabeled. More effort was needed in organizing the informa1on in regards to the design, layout, and neatness. The adver1sement is 3-­‐4 errors evident. No important items were labeled. It is difficult to find the important informa1on due to the design, layout, and neatness. It may be confusing to the reader. 5 or more errors evident. Persuasive Techniques All components are complete and accurate and indicate an excellent understanding of adver1sing. 3 different persuasive techniques are used. Appropriate, accurate informa1on but more elabora1on is needed. 3 different persuasive techniques are evident. Some inaccuracies exist, which might leave the viewer confused. 2 or fewer persuasive techniques are evident. It has many inaccuracies and/or irrelevancies. The reader/viewer is leL confused. 1 persuasive techniques is evident. _________/ 12 = _________ Comments: