DEMONSTRATE ABILITY TO EFFECTIVELY ENGAGE CUSTOMERS COC 3 Demonstrate understanding and knowledge of the American Culture and Geography LO 1 – Apply knowledge of common cultural variables 7 Key Traits of North Americans 1. Insistent on Choice 2. Pursuit of the impossible dream and a can-do attitude 3. Obsession with big and more 4. Impatience with time 5. Silence is not golden 6. Acceptance of mistakes/urge to improvise 7. Fixation of “WHAT’S NEW”