DIGITAL DISPLAY ADVERTISING SUBMITTED BY: SUNIL KUMAR M 20202MDM0016 SUBMITTED TO: Dr. SANJAY KUMAR ASSISTANT PROFESSOR DOMAIN OVERVIEW This is a visualization of the OPPO company's digital display advertising, which includes both organic and inorganic display advertising. In comparison to organic advertising, inorganic advertising is doing well, therefore they should optimize the site and use advertising tools to reach a wide variety of customers as much as possible. According to the above slide, they're mostly targeting the male gender (74%) as opposed to the female gender (26%), and they're primarily targeting the age range of 25-34, because these people may be workers as well as self-employed, so they're likely to be targeted. PAID KEYWORDS As I previously stated, the organisation does well in sponsored advertising or paid search results because they select the appropriate keywords, as well as trending keywords. When compared to the bottom keywords, the paid keywords score better in the top advertising. ORGANIC KEYWORDS According to above slide, We know that the OPPO official website is getting greater traffic on both pages and sub domains of the website based on organic keyword research. To gain more traffic than paid results, the company should optimize the site applying official site keywords. COMPETITORS These are oppo's top ten competitors; based on this data, we can see that oppo is performing well, but not as well as the other few firms at the top. As a result, we should outperform competitors in order to get a larger market share. AD TYPES The Oppo company uses three types of advertising: image, HTML, and text-based ads. In comparison to other ad formats, they appear to be performing better in image-based advertising, according to the data. As I previously stated, image advertisements are doing extremely well since mobile users are increasing in comparison to other devices, thus they are targeting Android users to reach a bigger audience with mobile-friendly image ads. IMAGE ADS These image advertisements have a higher reach rate than other advertising; we can observe how many people have seen each image ad and what kind of ads they are interested in, so we can target them with those formats to enhance the conversion rate. HTML ADS These HTML advertising should present to consumers for the site's convenience. In the above slide, we can see the error codes that appear when a user is unable to access the site due to a technical difficulty. The site should display specific codes for the user to know. TEXT ADS Users are not engaging to Oppo 's text advertisements, maybe because the content quality is weak and there are no catchy titles. They may not be obtaining the necessary information for what they're looking for in those text ads. LANDING PAGES According to data, Oppo's landing pages provide a lot of traffic to each page of the site, because the connections to these sites are well-optimized to minimise mistakes in reaching a certain page of the site. PUBLISHERS Publishers is a place that message, with viewership the advertiser is interested in converting. Where the publisher represent the company whose aim is to serve the ad impression to the target visitors , providing the traffic, PUBLISHERS LIST The list of publishers consists of the company's representatives, such as blog.gsmarena.com, techprezz.com, and huyenbi.net. According to the information provided above, these are bringing greater value to the company. PLA RESEARCH The position of the product listings has been dynamic in this study from May to November, while the product listing advertising have remained consistent with minor rises at a few occasions.
