Roxana Toledo Vites
Midterm
1Content, the basic idea, conduit, the distribution of the entertainment product(phone), consumption,
when the consumper buys and consumes the product(movie ticket), convergence, the ability to create
and capture information in digital format.
2Walt Disney, warner bros,universal pictures
Netflix, Amazon, Lionsgate(mid level)
3Genre- a category of art
Horror – the conjuring
Action – bad boys
Romantic – the tourist
4, determine problem(objective), research, strategy and recommendations, execution and evaluation
5 move theaters (place of gathering to watch movies at a premium cost)
. new invention of distribution to make movies more accessible and cheaper to watch (blockbuster)
Less hassle and move options to watch movies as well as original content (Netflix and hulu)
6. celebrities salaries, keep rising up, marketing/licensing cost.
Additional revenue: ads, sponsored products displayed in movie(product placement), merchandising
sales.
7. contributed because it made movies more available, accessible, cheaper and more convenient to
obtain .
8. dvds, online streamings, rivalry of movies through mail .  competition
Blockbuster paid a large percentage to studios to get more movies but they ended up over paying.
Netflix took off late fess and added original content. .
9. broadcast and cable are analog.
The profits of broadcast come from ads, networks distributed via public stations
Cable its paid service by subscription full national schedule
10. They’re important because they carry the brand and they make the money for the film*, if
consumers like the star they will most likely buy or watch whatever they are on, using, etc.
11. 3 day parts – daytime, evening and overnight - daytime – married with children, evening- nbc
nightly news , overnight<- late-night talk show
12. nbc, cbs, abc , content is created and paid by content providers.
13. republishing content on other sites in order to reach more audience.
-first run and re runs. Cash, barter, and both
14. NBC,, mtv, showtime < -- ads and subscription
15. 3rd party, the consumers. (Nielsen ratings), important for broadcaster tot charge more for ads slots
during high rated programs. , makes consumers trust the program and buy stuff from them
(merchandising)
1) FCC regulates information that is broadcasted to the people in the US. It has impacted by
banning certain things from being broadcasted to the public. Set standards and regulations. My
favorite show is called Lucifer and I remember they got in trouble for portraying “symbols” of
the church of satan, people complained because I guess the church of satan is a religious sector
and they were taking it out of context in the show. .
2) Cable originated in oregon and pennsylvania in around 1948 to make reception better in
remote areas. The way they did this was putting antennas in mountain tops. Technology has
made cable better because it has provided better speeds, better definition, smart tvs to enjoy
shows better Right now cable tv is dying because our advancement in technology has given us
more options to enjoy content, such as only streaming. It has given us the accessibility and
convenience of watching whatever we want at any time. The majority of people watching cable
are over the age of 47-68+. Once these people start passing, the cable service will eventually
end.