ORGANIZATIONAL
COMMUNICATION
O
Classical Theory and
Communication
S-M-C-R
Communication
a
u
The Human
Relations School
and Community
Open System
Theory and
Communication
u
Communication
Communication is a process of
sharing and conveying messages
or information from one person to
another
within
and
across
channels, contexts, media, and
cultures.
Organizational Communication
- sending and receiving of
messages among interrelated
individuals within a particular
environment or setting to achieve
individual
and
common
goals.
Organizational
communication
is
highly
contextual
and
culturally
dependent.
Individuals
in
organizations transmit messages
through face-to face, written, and
Organizational Communication
“Organizational communication is
the way in which members of an
organization interact with each
other and the people they serve.”
Organizational Communication
Organizational
communication
helps us to:
1) accomplish tasks relating to
specific
roles
and
responsibilities
of
sales,
services, and production;
2) acclimate to changes through
individual and organizational
creativity and adaptation;
Organizational Communication
3) complete tasks through the
maintenance of policy, procedures,
or regulations that support daily
and continuous operations;
4) develop relationships where
“human messages are directed at
people within the organizationtheir attitudes, morale, satisfaction,
and fulfillment”
Organizational Communication
5) coordinate, plan, and control
the operations of the organization
through management
Organizational Communication
Importance
of
Communication
Organizational
Individual Level
•
Understanding the mission goals,
values and procedure of the
organization
•
Clearing up ambiguity in the what
is how’s and why’s
•
Sense of making a difference
Organizational Communication
Importance
of
Communication
Organizational
Group Level
•
Creating common culture permits
employees
to
act
with
empowerment
•
Reducing day-to-day conflict
Organizational Communication
Importance
of
Communication
Organizational
Organizational Level
•
Coordinating
organizational
resources
•
Sense
of
belonging
and
commitment
•
Direct impact on effort and
efficiency
Organizational Communication
For organizations to be successful,
they must have competent
communicators. Organizational
communication study shows that
organizations rely on effective
communication
and
efficient
communication skills from their
members.
Organizational Communication
Organizations seek people who
can follow and give instructions,
accurately listen, provide useful
feedback,
get
along
with
coworkers
and
customers,
network, provide serviceable
information, work well in teams,
and creatively and critically
solve problems and present
ideas in an understandable
manner.
Organizational Communication
Efficient
organizational
communication involves knowing
how to create and exchange
information, work with diverse
groups
or
individuals,
communicate in complicated and
changing circumstances, as well
as having the aptitude or
motivation to communicate in
appropriate manners.
Organizational Communication
The better you communicate, the
better
experiences
your
organization is able to provide.
The ability to communicate is a
primary skill. The more you
become
an
effective
communicator; the more likely you
are to achieve what you want.
Organizational Communication
Effective communication is a
building block of successful
organizations.
The interaction required to direct a
group toward a set of common
goals is called organizational
communication.
Schramm Model
Schramm Model
S-M-C-R Communication
David Berlo’s SMCR Model of
Communication
•
•
•
•
Sender
Message
Channel
Receiver
S-M-C-R Communication
S-M-C-R Communication
Berlo’s model believes that for
effective communication to take
place, the source and the
receiver need to be on the same
level. Only then communication
will happen or take place properly.
Hence, the source and the receiver
should be similar.
S-M-C-R Communication
Criticism of Berlo’s SMCR model
of communication:
1.There is a lack of feedback. The
effects are practically unknown.
2.It does not mention the barriers
to communication.
3.There is no room for noise.
S-M-C-R Communication
Criticism of Berlo’s SMCR model
of communication
3. It is a rather complex model.
4. It is a linear model of
communication.
5. It requires people to be on the
same
level
for
effective
communication
to
happen.
However, that rarely happens in
everyday life.
CLASSICAL THEORY AND COMMUNICATION
The classical theory, takes a more task-based
approach to managing people and businesses.
Although classical management theory has been
dismissed by some as being outdated and less
effective, a few variations on the theory make it
more feasible for certain types of organizations.
Four Basic Principles of Classical Theory
1.
Standard
Operating
Procedures
–
Management must develop standard operating
procedures for every role within the organization.
2. Employee Selection – During the hiring
process, hiring managers must strive to find the
perfect fit for each position based on the
candidate’s skills and abilities.
Four Basic Principles of Classical Theory
3. Interruption-Free Environment – To ensure
workers are as productive as possible, managers
must make an effort to minimize interruptions in
the workplace.
4. Incentivizing Workers – In order to ensure
productivity, managers should offer routine wage
increases.
The Classical Approach and Bureaucracy
Bureaucracy was the best way to structure an
organization since it created an environment
where all employees were treated equally with
work split evenly among everyone. For
bureaucratic management to be successful,
Weber believed all regular activities needed to be
regarded as official, management must have the
authority to make and enforce rules and rules
should be easily respected within the established
setup of the organization.
Fayol’s Theory on Managing People



Planning – To be most effective, Fayol believes
management must schedule every part of a
business’s processes.
Organizing – An important part of efficient
production is having all of the materials and
resources in place when needed.
Commanding – Effective management means
being able to direct employee activity.
Fayol’s Theory on Managing People


Coordinating – Employee cooperation and
teamwork are important to success, and good
managers facilitate that.
Controlling – No matter how commanding a
supervisor is, she’s only successful if employees
actually follow her commands.
Taylor’s Scientific Approach

Taylor’s
publication
suggested
that
organizations optimize and simplify jobs, which
would in effect improve productivity. The main
incentive for workers to do a good job was to
simply not get fired. Taylor’s suggestions
included rewarding employees for hard work
through “a fair day’s pay for a fair day’s work,”
which involved rewarding employees who were
more productive with higher pay than those
who fell short.
The Human Relations School and Community
Human
relationship
is
an
interpersonal
relationship and association between two or
more people. Human relationships are formed on
different circumstances; it could be cultural, social
family, friendship, work and social groups.
The Human Relations School and Community
Educational leadership depends on human
relation, it all about relationship at every
level, Relationship with teaching staff,
administrative staff and students
The Human Relations School and Community
Educational leadership depends on human
relation, it all about relationship at every
level, Relationship with teaching staff,
administrative staff and students
Open System Theory and Communication
Open systems theory refers simply to the concept
that organizations are strongly influenced by
their environment. It has a perspective that an
organization’s survival is dependent upon its
relationship with the environment
Open System Theory and Communication
It is a concept which tells that the organization has
contact with the environment, its interactions and
information
The environment provides key resources that sustain
the organization and lead the way to change and
survival.
It addresses the active adaptive change.
Open System Theory and Communication
The school is in
constant process of
interaction with the
community and
institutions in it.