1.
Walmart's marketing plan was built around 'Low Prices' and 'Satisfied Customer Service,' which entails a
big range of high-quality merchandise, excellent services, flexible hours, and a pleasant shopping
experience. Imagine being (or appearing to be) everywhere at the same time. That is the purpose of
brand omnipresence, also known as omnichannel marketing in retail. Currently, organizations achieve
this by acquiring big data in order to identify key consumer touchpoints and developing the technology
needed to help customers throughout their journey. As a result, customers might picture the brand as
figuratively present in a variety of settings.
It's been linked to a considerable boost in brand recognition in some studies, and greater brand loyalty
in others. According to this study, retail shops can achieve network characteristics of network ubiquity,
universality, originality, and unity by applying existing technologies in the present age.
Technology has the benefit of removing time and distance boundaries, enabling for the creation of
ubiquitous network infrastructures. From a marketing aspect, this results in more value for the customer
as a result of automated, self-regulated, and self-learning processes operating in the background,
integrated across all firm platforms, and any changes auto-propagated across the learning network.
2.
Walmart's value proposition revolves around its low-cost strategy and high-quality merchandise. Over
time, Walmart has established itself as a customer-friendly retail brand. Due to its obsession with low
prices, it is known not just as the largest retailer in the United States, but also as the best retail brand. It
is your favorite neighborhood store in the United States. This brand image has aided the company much,
not only in retaining its market position but also in extending its market share in the United States and
elsewhere. The brand has been criticized in the past for its unethical supply chain and labor practices.
However, in recent years, the situation has greatly improved.
The pricing strategy of a company is its most valuable asset and the foundation of its whole business
model. It has contributed to the establishment of not only a strong brand image but also a vast client
base, which is larger than any other physical shop in the United States. A large customer base is a
valuable asset, but it can't be achieved without a compelling value proposition. Walmart's value
proposition revolves around its low-cost strategy and high-quality merchandise. It has blended the two
to provide the maximum value to customers.