#PositiviTEA
A Business Plan presented to
NABUA NATIONAL HIGH SCHOOL
SAN MIGUEL NABUA, CAMARINES SUR
In Partial Fulfilment of the Requirements for the Subject Entrepreneurship
Of
MARICOR P. HERNANDEZ
PROPONENT
SUBMITTED TO
MS. MARY MAE B. MARGATE
SUBJECT TEACHER
INTRODUCTION
#PositiviTEA will be the new milk tea shop in Poblacion Nabua, Camarines Sur. It
will offer a wide selection of teas (hot and cold)- from traditional teas to the popular bubble
teas, as well as homemade pastries and cookies perfect for the tea drinks. Aside from the
product, the shop will be promoting positivity in every cup by putting uplifting quotes and
words on its cup and serving the tea with a smile. It will focus more on customer
experience marketing and will continue to innovate based on market and customer’s
feedback.
DESCRIPTION OF THE BUSINESS
Partnership owned and managed by Palcon-Hernandez Siblings. The Nature of
the business in Food and Beverage. The tea products will be sourced directly from Taiwan
supplier, since Taiwan is known to its quality tea products. Tea flavors will be far different
from other shops since this will be shop’s original recipe combining the traditional tea
preparation. The homemade pastries will be freshly cooked and baked daily.
Some of the products and services:
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Different flavors (fruit tea, milk tea) and types (mixed, whipped, tea based,
smoothies, slush, milk tea or fruit juice)
Tapioca pearls
Powder
Syrups
Jelly and scoop juice
Aside from the product, the shop will be focusing on customer experience as well,
so the baristas and employees will be trained to serve the customers with a smile. The
exterior and interior of the shop will be simple yet cozy, offering a “home and positive
vibe” while drinking your favorite tea.
LOCATION OF THE BUSINESS
The business will be in Centro Poblacion Nabua (along the Rotanda Road). The
location is accessible to the public and it is in central business zone of the municipality. It
will be strategically to capture potential customers such as marketgoers, students,
professional and even tito and titas’ of Nabua. It will aim to cater to all ages, where
everyone is welcome to dine and have a sip of their favorite tea drinks.
FUNDING REQUIREMENTS AND SOURCE OF FUND
The total funding requirement for the #PositiviTEA shop will be Php 1,000,000.00
and funding will come from the partnership. Funding breakdowns will be the following.
DESCRIPTION
Stall Rental for 6months
Business Permit and Doc Requirements
Equipment and Machines
Stall renovation (interior and exterior)
Marketing and Promotions
Products and Packaging
Employees Salary for 6 mos (trial period)
Miscellaneous
Start Up Capital
EXPENSES
60,000
30,000
250,000
60,000
50,000
300,000
100,000
150,000
1,000,000.00
EXECUTIVE SUMMARY
VISION AND MISSION
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To be the preferred tea shop in the Municipality of Nabua and throughout
Rinconada area
To provide finest and premium tea drinks and snacks to the Rinconada community
GOALS
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To operate a successful tea shop and be the tea choice in the area
OBJECTIVES
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Achieve first year of sales of PHP 600,000.00
Obtain a minimum of 200 regular customers in the Nabua market in the first year
of operation.
To produce a positive net profit by the end of second year of operation
MARKETING PLAN
PRODUCTS
#PositiviTEA is a tea shop that will offer all flavors of tea (hot and cold). We will sell
premium quality of products exported from Taiwan and excellently brewed. The
customers will have a wide choice depending on their “tea moods”, while enjoying the
positivity vibe of the shop. The goal of #PositiviTEA is not only to quench the thirst of
customers but also to satisfy their pastries cravings by offering homemade cookies and
delicacy. The products will be properly prepared with a positive note in every pack.
PLACE
The #PositiviTEA shop will be strategically located at Centro Poblacion Nabua,
Camarines Sur. The location is accessible to the public and it is in central business zone
of the municipality.
PROMOTION
The #PositiviTEA shop promotional campaign will aim to raise awareness among
customers about the new tea shop and related products and build a brand to trust that
will become the go-to-shop of Rinconada community. So, the shop will utilize both
traditional and online marketing.
Traditional marketing will include direct sales, print and broadcast media ads, and referral
(word of mouth marketing) Online marketing will be a combination of social media and
content marketing. It will highlight the premium products of the shop as well as the reason
why it is a must visit tea shop.
PEOPLE
#PositiviTEA products is a drink for everyone (excepts infants). The wide selection will
cater all ages in the community.
The people will be involved in creating this one tea shop are suppliers, clients and
manpower.
PACKAGING
#PositiviTEA product will have its own distinct packaging. Since, the shop wants to
promote positivity, each cup will have its own distinct positivity words written on it. The
take-out cups will also be reusable and eco-friendly. For regular customers, we will be
offering a customize teacups for everyday use.
The packaging also will be distinct and recognizable as #PositiviTEA pack.
POSITIONING
The shop will carry its tagline “#PositiviTEA in every cup”.
ORGANIZATION AND MANAGEMENT PLAN
Owner
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Responsible for the overall strategic direction of #PositiviTEA
Communicates and ensures the implementation of the organization’s vision and
goals for employees.
Continuously assesses the success of the organization.
COO/ Head of Operation and Management
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Ensures that the tea has passed hygienic conditions.
Make sure the ingredient is of premium quality.
Make sure our standards are not lowered for any tea produced.
Administrative Officers/Compliance
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Ensures the proper functioning of all services of the organization.
Responsible for conducting our employee performance reviews.
Prepares and submits documents on behalf of the organization.
Partners
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Sources for Trusted Tea Ingredient Suppliers and Suppliers on behalf of
#PositiviTEA shop
Prepare and review contracts with suppliers to identify any gaps.
Employees
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respond to customer questions and concerns.
Stores and updates an accurate customer database.
Constant updating of knowledge on new information, recipes and technologies
used both in the company.
ORGANIZATIONAL STRUCTURE
MARICOR P. HERNANDEZ
Owner/ CEO
DOMINIC P. HERNANDEZ
MARICRIS P. HERNANDEZ
Co-Owner/ COO Head of
Operation and Management
Co-Owner
DEMAR P.
HERNANDEZ
(Partners)
MARYGRACE P.
HERNANDEZ
(Partners)
EMPLOYEES
Administrative Officer/
Compliance
DENNIS P.
HERNANDEZ
(Partners)
DENMARK P.
HERNANDEZ
(Partners)
DEXTER P.
HERNANDEZ
(Partners)
EMPLOYEES
DAVE P. HERNANDEZ
(Partners)
MARYLOU P.
HERNANDEZ
(Partners)
EMPLOYEES
FINANCIAL PLAN
SALARY REPORT OF EMPLOYEES
POSITION
BARISTA (2)
CUSTOMER SERVICE ASSISTANT (2)
SALES EXECUTIVES (1)
CHEF (PASTRIES) (1)
SECURITY (1)
SALARY PER DAY
450/day
350/day
550/day
500/day
350/day
PRODUCTION REPORT
#PositiviTEA Price List
Product
Hot Tea (Chamomile, Earl
Grey, Peppermint)
Signature Bubble Tea
(Strawberry, Passion Fruit,
Lychee, Almond, Mango
and Taro)
Signature Milkshakes
Flavors (Chocolate,
Caramel, Rocky Road)
Add ons: Nata De Coco,
Booba Pearl, Coffee Jelly,
SInkers
Pastries:
Cookies
Cake
Size
cup
Price
75.00
Small
Medium
Large
75.00
85.00
105.00
Small
Medium
Large
85.00
105.00
115.00
35.00
pc
slice
whole
35.00/pc
75.00
200.00