Digital Marketing and Technology Specialist Job Description
Career Definition of a Marketing Technologist
A Digital Marketing and Technology Specialist is a newly emerging role, combining information
technology knowledge with creative marketing skills. The role seeks to create a streamlined
relationship between information technology and marketing.
The Digital Marketing and Technology Specialist’s role is to design, create, and deliver
marketing programs to support expansion and growth of the company services and products.
This role requires an in depth knowledge of TekSavvy products and market goals. Proficiency in
graphics, web advertising, social media and web development is a must. Familiarity with a wide
range of field practices, concepts, and procedures. Marketing
The primary focus of a marketing technologist is ensuring marketing strategies complement an
organization's overall goals, collaborating with information technology personnel, and selecting
the best technology vendors. Marketing technologists may assist in creating digital business
strategies. Other job responsibilities can include advising clients on technical and creative
issues, choosing and implementing solutions like content management or tag management
systems, and ensuring safety and trade compliance of systems and products. Marketing
technologists can choose publishing systems like WordPress and workflow tools. They may
recommend content marketing tools to track and analyze customer data. Marketing
technologists may also manage A/B tests.
Educational Requirements: Bachelor's degree
Job Skills : Excellent technical skills, creativity, strong analytical abilities, and strong communication skills
Required Education
Individuals will need a bachelor's degree in computer science, engineering, or a related marketing field to
work as a marketing technologist. A background in combining marketing technologies with enterprise
applications will be helpful. Interested individuals can pursue membership in several professional
organizations. The Marketing Technology Association seeks to help organizations understand how technology
and marketing are both crucial elements of creating a brand. In addition, the Marketing Management
Association offers marketing professionals a medium to present their ideas.
Required Skills
Excellent technical skills are one of the most essential skills for marketing technologists, as they are
responsible for utilizing the best software and tools to communicate an organization's marketing strategy.
Relevant technical skills may include:










Owning and maintaining websites ,site analytics, metrics, and campaign reporting.
marketing automation or CRM
Adobe Analytics
SQL
HTML
JavaScript
search engine optimization best practices
Creativity is another essential skill for marketing technologists since they assist with the creation of
marketing strategies.
Marketing technologists will need strong analytical abilities to analyze customer data and determine
if strategies are effective in enhancing the customer experience.
Strong communication skills are needed in order to collaborate with marketing personnel and
interface with customers.