PURPOSIVE COMMUNICATION Eloisa A. Irasga LPC/RTC Mariveles Instructor CHAPTER 2 MODES OF COMMUNICATION Lesson 1 Communication Modes Objectives At the end of the lesson, students will be able to 1. identify the various communication modes and its functions in expressing communicative intent; 2. show the importance of the forms of communication in targeting different types of audiences in local and global setting; 3. determine the differences between and among the communication modes; and 4. use the communication modes appropriately depending on the context of the communication situation. How do you think has communication mode changed or improved overtime? What modes are now being utilized and which were not present before? What are the advantage and disadvantages of each mode? After learning the communication types in the previous lesson, this chapter focuses on communication mode. The lesson will allow you to achieve good communication skills. Communication Modes The channel through which one expresses his/her communicative intent is called Communication Mode. It is also the medium through which one expresses his/her thoughts. There are forms of communication modes namely face-to-face interaction, video, audio-based, and text-based. 1. Face-to-face interaction – this is the most common of all these modes. It is an informal or casual conversation between to or more people. Usually, its aim is to establish or maintain relationship among people. It is also a way to gain acquaintances and friends. How to speak, what to speak, when to speak and to who one is speaking are all important considerations in building relationships. https://pixabay.com/illustrations/man-womancommunication-at-white-2750045/ 2. Video – web cameras are used so that two or more people who cannot interact face-to-face can communicate. If there are no technical glitches encountered, this could be a very effective mode of communication especially for those who are separated by distance. https://pxhere.com/en/photo/1585323 3.Audio – audio means transmitted sound. Thus, in this mode of communication, only the voice of the speaker is heard. Ordinarily, someone’s voice is heard through the telephone or answering machine when the other party is not able to answer a call. The audio communication mode is quite difficult especially if you are listening to people with different accents. https://pxhere.com/en/photo/144448 1 4. Text-based Communication – this is the fourth and last mode of communication. It could be email, facsimile, text messaging, and instant messaging. Social networking sites such as Facebook, Twitter, and Instagram offer text-based interaction. While textbased communication mode does not originally provide video and audio benefits, it has a wider reach and can disseminate information to a bigger audience quickly. https://www.deanlong.io/blog/integratedmarketing-communication-beginner-guide Task 2.1.1 Face-to-face Interaction Form yourselves into groups of three members. Role-play any of the following situations and show how you can initiate a conversation with the stranger or strangers. 1. You are about to have a job interview. When you arrive at the place, there’s a long file of applicants. You want to talk to the other applicants to arrest your fear and boredom. How will you start your conversation? 2. It is your first time to fly to a foreign country and the trip takes about eight hours. You want to know how to get to your destination airport. You are fortunate to be seated beside a foreign national. He is not so proficient in English and you have difficulty understanding his accent. How will you start your conversation with him? Task 2.1.2 Video as a Mode of Communication View a video conference from the YouTube titled “A video conference call in real life” by Tripp and Tyler (https://www.youtube.com/watch?v=JMOOG7rWTPg). Then answer, the following questions. 1. What was the topic of the video conference? _____________________________________________________________________ _____________________________________________________________________ 2. Who were the participants? Where were they from? _____________________________________________________________________ _____________________________________________________________________ 3. How was the flow of the video conference? _____________________________________________________________________ _____________________________________________________________________ 4. Did they experience technical glitches? How did they resolve it? _____________________________________________________________________ _____________________________________________________________________ 5. After watching the video conference, what are the limitation of this mode of communication? _____________________________________________________________________ _____________________________________________________________________ Task 2.1.3 Audio Listen to the recorded conversation your teacher will play. Identify who is the caller and the callee and analyze the context of the conversation. Provide the details of the conversation by filling in the table below 1 Topic Telephone Conversation Variety of English Used Callee Variety of English Used Caller 2 3 4 Task 2.1.4 Text-Based Communication (Individual Task) Identify the text-based communication mode that best suits the following situations. Explain why it is your answer. 1. Disseminating information about the change in examination schedule _____________________________________________________________________ _____________________________________________________________________ 2. Providing information about the latest school policy on conducting interviews of university officials. _____________________________________________________________________ _____________________________________________________________________ 3. Explaining why the student failed in the test. _____________________________________________________________________ _____________________________________________________________________ 4. Expressing apology for a grave shortcoming. _____________________________________________________________________ _____________________________________________________________________ 5. Inviting someone to attend your lecture forum _____________________________________________________________________ _____________________________________________________________________ 6. Explaining why you failed to attend class activity. _____________________________________________________________________ _____________________________________________________________________ 7. Inviting classmates to join the community service program for Aetas in Kinaragan. _____________________________________________________________________ _____________________________________________________________________ 8. Informing schoolmates about the cancellation of classes due to a typhoon. _____________________________________________________________________ _____________________________________________________________________ 9. Announcing the award granted by an international organization to a teacher. _____________________________________________________________________ _____________________________________________________________________ 10. Reprimanding a male student for keeping an adult magazine. _____________________________________________________________________ _____________________________________________________________________ Evaluation 1. What are the different types of communication mode and how do they differ from each other? 2. What are the other forms or mode of communication that have not been discussed and which have recently become a part of virtual communication technology? 3. Explain Diana Wheatley’s quote and give one illustration: “Meaning is made in conversation, Reality is created in communication, And knowledge is generated through social interaction… Language is the vehicle through which we create our understanding of the world. 4. As a speaker of English as a second language, what can you say about the difficulty of other speakers in understanding the Philippine English variety that you use? 5. With the advent of computer-mediated communication (CMC), how can you be more responsible with what you post in your account as a way of conveying messages to the audience? Lesson 2 Communication and Technology Objectives At the end of the lesson, students will be able to: 1. identify the positive and negative dimension of the use of technology in communication; 2. demonstrate your knowledge about the use of social media in Asia and in the rest of the world; and 3. convey an idea or deliver a message for aa variety of audiences using the most appropriate technological tool. https://mendozasinghsolis.blogspot.com/2014/04/the-filipino-family-of-2014-powerof.html https://tribune.com.pk/story/2065392/protect-children-negative-effectstechnology. https://redikar.wordpress.com/tag/technology/ stockvault.net/photo/254261/product-advertisement. Study the pictures above. In group discuss the following questions: 1. What ideas about technology do the pictures present? 2. From the pictures, present your idea about the positive and negative effect of technology. Allow the students to present their ideas in the class. COMMUNICATION IN SOCIAL MEDIA Pinoys top social media users, according to study By Miguel R. Camus (2017) (1) Filipinos spend more time on social media sites than anyone else in the world, going online roughly four hours and 17 minutes a day, according to a report released on Tuesday. (2) Filipinos spend most of their online time on sites such as Facebook, Snapchat and Twitter, said the report, called Digital in 2007, and prepared by social media platform Hootsuite and United Kingdom-based consultancy We Are Social Ltd. US AMONG BOTTOM HALF (3) Brazilians and Argentinians followed closely behind, spending three hours and 43 minutes and three hours and 32 minutes on social media, respectively, the report said. (4) The United States, where many of these social media players were founded, is among the bottom half, with Americans spending an average of just two hours and six seconds per day. The least active were the Japanese, who log on an average of just 40 minutes daily. (5) “It’s probably due to the same cultural dynamics that made us the text messaging capital of the world,” said Ramon Isberto, spokesperson for telecoms giant PLDT and Smart, referring to mobile phone text messaging in the past decade that is now giving way to internet-based applications. (6) “Filipinos like to keep in touch,” Isberto said. SLOWEST IN ASIA-PACIFIC (7) The Philippines’ social media usage was in stark contrast to its internet speed. Fixedbroadband speed here is among the slowest in Asia-Pacific, while mobile connections are among the fastest, according to the most recent Akamai report. (8) There appeared to be a relationship between poor fixed-broadband speed and time spent on social media. (9) The Philippines, Brazil and Argentina have an average fixed-line broadband speed of 4.2 megabits per second (mbps), 5.5 mbps and 5 mbps, respectively. (10) The fastest was South Korea, with 26.3 mbps, and its citizens just spend about 1 hour and 11 minutes a day on social media. INTERNET USE ON THE RISE (11) According to the report, the Philippines’ internet and social media users grew by over 25 percent, up 13 million and 12 million over last year, respectively. (12) Mobile was also a fast-growing platform, accounting for 38 percent of all Web traffic in the country, up almost a third over 2016. (13) The Philippines, so far, had a social media penetration rate of 58 percent, higher than the average of 47 percent in Southeast Asia. (14) Around the world, internet users grew 10 percent, or an additional 354 million people, while active social media users jumped 21 percent, or an additional 482 million. (15) Global active netizens using mobile phones and other devices surged 30 percent, or another 581 million people. DIGITAL CONNECTIVITY (16) The total internet penetration rate stood at 50 percent, or 3.77 billion people, the report showed. (17) “Half of the world’s population is now online, which is a testament to the speed with which digital connectivity is helping to improve people’s lives,” said Simon Kemp, a consultant at We Are Social. (18) “The increase in internet users in developing economies is particularly encouraging,” Kemp added. (19) The report compiles data from the world’s largest studies of online behavior, conducted by organizations including GlobalWebIndex, GSMA Intelligence, Statista, and Akamai in “a comprehensive state” of social media reference. (20) The 2016 report has been downloaded 70,000 times and read 2.5 million times on SlideShare so far. Comprehension Questions: 1. How much time is spent on social media sites by Filipinos? Japanese? Brazilian? Americans? Argentinians? 2. What conclusion can you draw from your answer in no. 1 3. How would you compare the Internet speed in the Philippines with that in Brazil? Argentina? South Korea? 4. What conclusions can you draw from your answer in no. 3? 5. The author claims that global Internet use is on the rise. What facts does the author provide to support this claim? Task 2.2.1 Form a group of three to four members. Research and conduct interview that will help you generate data and information about the various forms of communication, and advantages and disadvantages of using these forms. The group may be formed are as follows: Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 Group 8 Telegrams (telegraph messages) Handwritten letters or messages Typewritten letters or messages E-mail messages Text (or SMS) messages Facebook post Tweets Instagram post Report your findings through oral presentation. Take down notes from the oral presentation of the other groups. Use the table below. Forms of Communication Telegrams Handwritten letters or messages Typewritten letters or messages E-mail messages Text (or SMS) messages Description Primary Use Advantages Disadvantages Facebook post Tweets Instagram post Deepening Activity Reflect on your own use of social media. In what ways have you made good use of social media? In what ways have you done harm to yourself or others through social media? Share your answers with the class. Self-Assessment Now that you are more informed about the use of technology for communication, rate yourself on the following practices. Use the table below your self-rating. 1. 2. 3. 4. 5. Communication practices Whenever I make a public post on social media, I first review the content and language of my post. I will “think before I click”. In using technology when communicating a message, I am mindful of the strengths and weaknesses of the tool I am using. In using technology when communicating a message, I vary the language depending on the tool I use. Although I value communication technology, I also spend time for face-toface interaction with people. In using technology when communicating a message, I respect the privacy of individuals concerned in the message. Yes No Not sure Synthesis 1. With the rapid rise and spread of internet connectivity, the old forms of communication have given way to new ones that make communication easier and faster. 2. Technology tools in communication such as social networking sites, for example, are used to connect to distant family and relatives or old friends, to meet new ones, or to share the most trivial to the most important information or ideas. 3. Each tool has its own strengths and weaknesses. Whatever tool is used, it is important to always be responsible in conveying ideas or delivering messages. Camus, Miguel. 2017. Pinoy’s Top Social Media Users, According to Study. Philippine Inquirer. Retrieved from https://technology.inquirer.net/58117/pinoys-top-socialmedia-users-according-study. Culthro Time. 2014. The Power of Today’s Technology. Retrieved from https://mendozasinghsolis.blogspot.com/2014/04/the-filipino-family-of-2014-powerof.html. Date Retrieved January 3, 2022. DeanLong. 2021. Retrieved from https://www.deanlong.io/blog/integrated-marketingcommunication-beginner-guide. Date Retrieved January 3, 2022. Hassan, Mohamed. nd. Retrieved from https://pxhere.com/en/photo/1585323?utm_content=shareClip&utm_medium=referral &utm_source=pxhere. Date Retrieved January 3, 2022. Madrunio, M.R & Martin, I.P. 2018. Purposive Communication Using English in Multilingual Contexts. C & E Publishing Inc. Mohamed, H. 2021. Product Advertisement. stockvault.net/photo/254261/product-advertisement. Retrieved from Pixabay. nd. Retrieved from https://pixabay.com/illustrations/man-woman-communicationat-white-2750045/. Date Retrieved January 3, 2022. The Express Tribune. 2019. Protect Children from Negative effects of Technology. Retrieved from https://tribune.com.pk/story/2065392/protect-children-negative-effectstechnology. Woodford, Chris. 2021. Technology Timeline. Retrieved from https://www.explainthatstuff.com/timeline.html WordPress.com. 2021. Positive and Negative Impact of Technological Development. Retrieved from https://redikar.wordpress.com/tag/technology/.
