JOB DESCRIPTION - Relationship Manager / Senior Relationship Manager - Liabilities
Functional Title: RM - Liabilities
Report To:
Location Head
Purpose:
Mobilising resources for the bank from the individual, HNI, NRI, SME & corporate
Customers through existing financial products available with the bank.
Required Qualification Graduate / Post graduate in Marketing / Finance
Required Experience:
2 to 5 years experience in liability marketing in a bank
Required Skills Good customer contacts, communication and interpersonal skills, flair for marketing
Sr No
BASIC RESPONSIBILITIES
1
Garner low cost diversified deposits from individuals, HNI, NRI, SME/ Corporate clients and
Source Current and savings a/c.
2
Expand and diversify the deposit base with Banks, Financial Institutions and Corporates
(Target Markets: Co-op Banks, FI, FII, Cash rich Corporates, other institutions, NRI, HNI, SME)
3
Establish and maintain effective relationships with customers, and maintain high level of
Customer service.
4
Advice / present to customers on the range of available bank’s products and services and
Cross sell Bank’s liability products. Identify new markets.
5
Build up of Reciprocal lines from Banks
Build relationships with EXIM, NABARD, SIDBI, ECGC relationships for reciprocal lines/
Refining of portfolio .No of relationships developed and reciprocal lines set up on
Mutually agreeable terms to meet funding requirements
6
Responsible for new customers / channel development for sustained business.
No. of new clients
7
In order to ascertain expected level of due-diligence, adherence to internal policies and KYC
Norms while opening new accounts.
8
High quality sales note / credit notes for Bank/ FI limits.