Heineken Family Office
By Syed Amin
Table Of Content
• General Information
• Company Governance
• Company Board
• Family Succession Plan
• Family Business vs. Managed Company
• Family Office
• Generation Shifts
• Bibliography
General Information
• HEINEKEN Corporate Office is in the city centre of Amsterdam where it all started back in 1864.
• Heineken N.V. is a Dutch multinational brewing company, founded in 1864.
• In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the
HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed.
• Gerard Adriaan Heineken took over the Haystack brewery in Amsterdam and founded Heineken.
• More than 300 HEINEKEN brands are bringing great moments to consumers in over 190 countries - from the Americas to AsiaPacific and from the Middle East to Europe.
• As of 2019, Heineken owns over 165 breweries in more than 70 countries.
Vision & Mission Statement
• Vision:
• Mission:
At HEINEKEN, our vision is to
empower consumers by
providing choice over the
right beverage for the right
occasion, everywhere and at
any time of day.
We brew the highest quality
beers, build globally loved
brands and strive to do both of
these things as sustainably as
possible.
Company Governance & Shareholding Structure
• Heineken complies with all the Dutch corporate governance code.
• The Code regulates the relationships between the management board, supervisory board and annual general meeting of
shareholders. Listed companies use the Code as a guide for setting up their governance structures and processes. In addition,
the Code is a source of inspiration for many other companies and institutions that choose to apply the Code voluntarily.
• The shareholding in Heineken N.V.:
• Heineken Holding N.V. owns 50.005%, retaining the Family involvement and vision.
• FEMSA, through its affiliates CB Equity and CSCAP, S.A. de C.V., owns 8.632%.
• The remaining 41.363% is owned by public shareholders and includes shares held in Treasury.
• The shareholding in Heineken Holding N.V.:
• L’Arche Green N.V. has a 52.599% shareholding. L’Arche Green N.V. is owned 88.86% by the Heineken Family and
11.14% by the Hoyer family.
• FEMSA, through its affiliates CB Equity and CSCAP, S.A. de C.V., holds a 12.262% shareholding in Heineken
Holding N.V. In combination with its Heineken N.V. shareholdings this represents a 14.76% economic interest in
the HEINEKEN Group.
• The remaining 35.139% of Heineken Holding N.V. is owned by public shareholders.
Ownership
Structure
Company Board
Name
Position
Maarten (M.) Das
Non-executive director (chairman)
Charlene (C.L.) de Carvalho-Heineken
Executive director
Michel (M.R.) de Carvalho
Executive director
José Antonio (J.A.) Fernández Carbajal
Non-executive director
Charlotte (C.M.) Kwist
Non-executive director
Alexander (A.A.C.) de Carvalho
Non-executive director
Annemiek (A.) Fentener van Vlissingen
Non-executive director
Louisa (L.L.H.) Brassey
Non-executive director
Jean-François (J.F.M.L) van Boxmeer
Non-executive director
Family Succession Plan
•
The Supervisory Board of Heineken N.V. announces the
upcoming succession of Chairman of the Executive Board and
CEO Jean-François van Boxmeer, following his successful 15
year leadership of the company.
•
The Supervisory Board will nominate Dolf van den Brink,
currently President Asia Pacific region and Executive Team
member, to be appointed as member of the Executive Board at
the company’s Annual General Meeting of Shareholders (AGM)
on 23 April 2020 per that same date, for a period of four years.
•
Ensuring a smooth and effective transition, Mr. Van Boxmeer
will hand over his responsibilities to Dolf van den Brink on 1
June 2020.
•
Dolf van den Brink is a proven strong business leader.
Throughout his 22 year career at HEINEKEN he has successfully
built high performing teams in both developed and developing
markets. He is currently a highly valued member of the
Executive Team and successfully leads the Asia Pacific region as
President.
•
My own personal opinion would be that following an
ownership/stewardship situation in this case would be the more
logical move to make as Dolf van den Brink has proven himself
worthy to take responsibility of this job.
Family Involvement Vs Managed Company
• Based on the research done, the family still maintains control of the company.
• “As a family-owned business we can take a longer view on company operations. We make investments for the long
haul – not for the next quarter or decade, but for the next 100 years or so. The family aspect gives us a better stance
in managing the business” – A company spokesperson said.
• The Heineken family owns around 50% of the business through the family’s holding company, L'Arche Green, which
holds a little more than half of the group.
• Hence it’s safe to say that the company doesn’t necessarily have too many outside investors or shareholders that
controls the operation and management of the business without going through the family first.
Family Office
Charlene de Carvalho-Heineken is a Dutch-British billionaire
businesswoman, and the owner of a 25% controlling interest in the world's
second-largest brewer, Heineken N.V. She is the richest person in the
Netherlands, with a net worth of $16.7 billion as of May 2021, according to
the Forbes billionaires list.
L'Arche Holding SA is a Swiss investment company that takes positions in
the equity of multiple public and private companies as well as private
equity funds.It is heavily involved in the alcoholic beverage industry.
I would recommend personally for them to be a single family office as it’s
easier to focus on their vision and mission of the company.
Generational Shifts
Heineken has purely maintained in the Alcoholic beverage industry.
They have created multiple variety of beer such as:
•
•
•
•
•
•
•
•
•
Heineken Lager Beer.
Newcastle Brown Ale.
Amstel.
Cruzcampo.
Birra Moretti.
Murphy's.
Dos Equis XX.
Ochota.
Heineken 0.0% Alcohol Free Beer
References
• https://www.familybusiness.org.mt/focus-world-family-business-leaders-charlene-de-carvalhoheineken/
• https://www.famcap.com/2014/09/2015-1-10-heineken-proves-the-power-of-family/
• https://www.theheinekencompany.com/investors/governance/ownership-structure
• https://cmgpartners.ca/heineken/
• https://en.wikipedia.org/wiki/Heineken
• https://www.heinekenholding.com/our-company/our-board-directors
• https://www.theheinekencompany.com/newsroom/heineken-nv-announces-ceo-succession-jeanfrancois-van-boxmeer-to-be-succeeded-by-dolf-van-den-brink-on-1-june-2020/
• https://www.campdenfb.com/article/family-ownership-drives-growth-heineken