STUDYLIB DOCUMENTS FLASHCARDS CHROME EXTENSION SEARCH Upload document Arts & Humanities / Communications / Marketing Add to ... DIGITAL MARKETING STRATEGY HEINEKEN Download acquired a small brewery in Amsterdam, The Netherlands. Heineken is one of the global leading brewers and to this day is still headquartered in Amsterdam. The brand is named after the founder’s name and can be found all over the world. The premium position of the Heineken brand is crucial to the growth strategy. Maintaining this positioning requires a combination of the highest quality brewing process delivering the highest quality beer and creative and compelling digital marketing. As the brand extends its global market share, and its positioning becomes more consistent, its digital marketing has become more international. A key strength for Heineken is the fact that the product is produced to be the same, no matter which of the breweries it was produced at. Throughout Heineken’s digital marketing, there is the visual reference to their attractive packaging and red star which are recognisable nearly anywhere in the world. Below are Heineken’s beer products as displayed on their website: Create flashcards Study collections rodzinz Because Heineken is a beer brand, it can only sell to people who are older than a certain age. That age is set by the governments. The general age set by the governments for people to buy beer and other alcoholic drinks is set at 16 years in and older to 21 years and older. Therefore the target market of Heineken is everyone older than the age set by the government and a lot of their emphasis on this targeting is done through their digital Page: 3 of 20 Page Fit Is the category for this document correct? × Arts & Humanities / Communications / Marketing Related documents Présentation PowerPoint Presentation Heineken Will Heineken USA's newly imported Brazili… Brief HEINEKEN INTERNATIONAL… HEINEKEN in the UK Pensions Manager Car… Products Support Make a suggestion Documents Report Flashcards Partners Did you find mistakes in interface or texts? Or do you know how to improve StudyLib UI? Feel free to send suggestions. Its very important for us! Send feedback Extension Examplum - Context Dictionary © 2013 - 2021 studylib.net all other trademarks and copyrights are the property of their respective owners DMCA Privacy Terms
