CENTENNIAL HONORS COLLEGE
Western Illinois University
Undergraduate Research Day 2015
Poster Presentation
Have You Ever Heard of Snapchat or Facebook?” Actual and Perceived
Importance of Social Media for PR College Students
Tang Davis
Faculty
Mentor: Chan Ting
English and Journalism
"Have you known about Snapchat or Facebook?" It is reasonable that most understudies
would reply "YES." "Have you at any point involved Snapchat or Facebook for your PR
classes or for any publicizing?" The response would presumably be yes. Since web-based
media has changed such a great amount throughout the long term, American advertising
instructors know about the significance of the apparatus and attempt to add web-based
media content to their educational plan. PR understudies on a wide range of grounds utilize
online media to speak with one another and share significant data. Does PR understudies
utilize web-based media for a scholastic or non-scholarly reason? Is online media a
significant piece of PR understudies' scholastic life or is it just found in a social perspective?
How is the significance, either saw or genuine, of web-based media to PR schooling saw by
understudies? The motivation behind this review is to look at web-based media's apparent
and genuine jobs in advertising on a school grounds. Eventually, the paper needs to
recognize assuming that there is a hole among apparent and real significance of online
media for PR instruction. The review will explore overview and center gathering interviews
with content examination. The literary information will be inspected to reveal insight into the
outcome