INDIVIDUAL HOMEWORK: TRAN THANH DAT
Part 1 :
Negative message:
It is an email that i inform my teammate about the content and idea for marketing campaign for
our project but it is not qualified.
Positive message :
It is a message that i will use to inform my teammate about our meeting and their duties for our
business project
Part 2:
1.
Negative:
Hi Huong
Many thanks for sending me about the idea for our marketing campaign . I am really impressed
by the design and content of your idea.
However, i think the content of our campaign is not suitable for the target audience we
mentioned before. I think the idea is not suitable for GenZ, we need to make it more creative
and unique to attract attention of our target audience.
Let’s have a meeting next week to discuss more about this campaign. Please email me the time
you ‘re available for this meeting.
Thanks
Dat
2. Positive
Dear My and Hue
Thanks for our productive meeting today
Hue, as we discussed. You will be responsible for the marketing sector of this project. Your
responsibility will be doinng a research about the customer to get the insight and then submiting
a marketing timeline for our project before 15/10. After that, we can have a meeting together to
review them.
My, please send me the contact of the company we will work with and also the distributer of our
product.
Again, thank you for your time
Sincerely,
Dat
Part 3: PAIBOC ANALYSIS:
1. NEGATIVE MESSAGE:
Purpose: this message is used to inform my teammate about the issue of the marketing
campaign.
Audience: Huong , my teammate
Information: the main point of this message is about the unsuitable of the campaìgn for the
target audience and also inform her to have a meeting next week.
Benefits:it can be improve the content of our marketing campaign
Objection: Maybe Huong gonna refuse my idea and still stick with this idea
Context: i mailed Huong about the problems of the marketing campaign
2. POSITIVE MESSAGE:
Purpose: The purpose of this mail is to inform My and Hue about the result of the meeting and
also their own duties for this project
Audience: My and Hue
Information: the content of this message is the responsibility of each person and tell them to
have a meeting then
Benefits: NONE
Object: NONE
Context: i mailed to My and Hue about their main works for the project